Table of Contents
The Big Stories
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- Hummus juggernaut continues
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- Figure 6: Selected dip purchasing, US, October 2014
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- Figure 7: Top 10 flavour components, chilled dips, Europe, 2015
- Figure 8: Types of savoury spread eaten, selected European markets, 2014
- Nut and chocolate spreads grow up
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- Figure 9: Selected factors considered important in purchase of nut spreads, by generation, US, December 2014
- Figure 10: Sweet spreads, launches by segment, Europe, 2013-15
- Concerns over sugar bedevil jam and fruit spreads
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- Figure 11: Host foods use for fruit spreads, US, December 2014
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- Figure 12: Fruit spreads, leading on pack claims, global, 2015
Notable Products
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- Spreads embrace trend for alternative proteins
- Bold takes on health propositions
- Cookie butter and coconut jam: potential super-trends for 2016
Looking to the Future
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- From sobrasada to 'nduja and even bacon jam, meat spreads go premium
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- Figure 13: Interest in ethnic cuisine types at restaurants, US, July 2015 versus April 2012
- Emerging market potential for fortified nut spreads
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- Figure 14: Countries or areas with highest percentage of underweight children aged under-5, 2009-14
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- Figure 15: Retail nut spread launches, Asia*; Middle East and Africa, 2012-15, index on 2014
- Vegetables and pulses boost spreads’ health credentials
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- Figure 16: Importance of nutrition claims for chips and dips, by generation, US, October 2014
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- Figure 17: Savory spreads, Vegetarian / vegan claims, global, 2011-15
The Analyst’s View
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