Table of Contents
Executive Summary
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- The market
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- Figure 1: China total volume new passenger car sales forecast, 2016-20
- Figure 2: China total volume used car sales forecast, 2016-20
- Companies and brands
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- Figure 3: New passenger cars market share, by country, 2014-15
- The consumer
- Budget cars most welcomed, while trading up is a trend
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- Figure 4: Car price, November 2015
- Dominant position of the 4S store
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- Figure 5: Purchase channel, November 2015
- The reason to choose 4S stores
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- Figure 6: Reasons for choosing 4S store, November 2015
- 4S stores may still be the major choice, but not the only choice
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- Figure 7: Future purchase channel, November 2015
- Start online and finish in-store
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- Figure 8: Top 5 important information channels, by preliminary information collection stage, November 2015
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- Figure 9: Top 5 important information channel, by final decision making stage, November 2015
- Test drives attract consumers to 4S stores
- Low satisfaction towards service quality
- What we think
Issues and Insights
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- Online retailers starting to make waves
- The facts
- The implications
- The coming spring for dealers
- The facts
- The implications
- Winning strategy for 4S stores
- The facts
- The implications
The Market – What You Need to Know
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- A new phase of slow growth in car retailing
- The rise of SUV and tax cut policy are the main drivers
- New energy cars could be the next driving force after SUVs
Market Size and Forecast
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- Introduction
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- Figure 10: Car volume sales, by new passenger car, by month, 2015
- Figure 11: Car volume sales, by used car, 2011-15
- Forecast
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- Figure 12: China total volume new passenger car sales forecast, 2016-20
- Figure 13: China total volume used car sales forecast, 2016-20
Market Drivers
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- White-hot SUVs
- Tax cut boost
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- Figure 14: Best sellers for 2015, by engine size, January 2016
- Explosive growth of new energy cars
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- Figure 15: Leading domestic manufactures’ annual sales targets in 2020
Market Segmentation – By Vehicle Type
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- Boom of SUV
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- Figure 16: Market share by different body type, 2014-15
- Figure 17: Market share of SUV among passenger cars
Market Segmentation – By Country
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- Figure 18: New passenger car’ market share, by country, 2014-15
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- Figure 19: Change in domestic brands’ market share from 2011-15
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Key Players – What You Need to Know
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- Headaches for traditional dealers
- Online retail still at an early stage
Retail Channels
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- Income decrease is common among traditional dealers
- Luxury brand retailers are sizzling, but warning signals are flaring up
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- Figure 20: Operating income of leading china auto dealers, 2014-15
- The rise of the online retailing
Competitive Strategies
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- Consolidation is spreading among traditional car dealerships
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- Figure 21: Store numbers of leading dealers, 2014-15
- Car supermarkets taking off
Who’s Innovating?
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- The emergence of the car supermarket
- Idea of Genius
The Consumer – What You Need to Know
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- The premium car market has a great potential while low price cars are still mainstream
- 4S stores still dominate the retail channel but change could be on its way
- Establishing a reputation of good service is critical for premium car selling
- Diversified information channels fit for the needs of proactive information collection
Car Price
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- Budget cars are the main stream
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- Figure 22: Car price, November 2015
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- Figure 23: Car price, November 2015
Purchase Channel
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- Dominant position of 4S stores
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- Figure 24: Purchase channel, November 2015
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- Figure 25: Purchase channels by demographic, November 2015
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- Figure 26: Purchase channel, by comparison, 2013-15
Reasons for Choosing 4S Stores
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- Stock and service ranked highly
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- Figure 27: Reason for choosing 4S store, November 2015
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- Figure 28: Reason for choosing 4S store, by car price,
Future Purchase Channel
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- Fierce competition ahead for 4S stores
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- Figure 29: Future purchase channel, November 2015
- Future online car shoppers
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- Figure 30: Future purchase channel, by demographic, November 2015
Important Information Channels
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- Start online while finish in store
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- Figure 31: Top 5 important information channel, by preliminary information collection stage, November 2015
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- Figure 32: Top 5 important information channel, by final decision making stage, November 2015
Attitudes towards Car Retailing
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- Attitude towards purchasing
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- Figure 33: Attitude towards car retailing, purchasing process related, November 2015
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- Figure 34: Attitude towards car retailing, purchasing process related, November 2015
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- Figure 35: Attitude towards car retailing, purchasing process related, November 2015
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- Figure 36: Attitude towards car retailing, 4S store related, November 2015
Meet the Mintropolitans
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- Figure 37: Attitude towards car retailing, by consumer classification, November 2015
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Appendix – Methodology and Abbreviations
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- Methodology
- Fan chart forecast
- Mintropolitans
- Why Mintropolitans?
- Who are they?
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- Figure 38: Demographic profile of Mintropolitans vs Non-Mintropolitans, by gender, age and personal income
- Figure 39: Demographic profile of Mintropolitans vs Non-Mintropolitans, by marital status, city tier and education level
- Abbreviations
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