Table of Contents
Executive Summary
-
- The issues
- Fast casuals can do more to attract parents
-
- Figure 1: Correspondence analysis – Restaurant word association, November 2015
- Fast casuals must compete with retail food
-
- Figure 2: Fast casual behavior changes compared to a year ago, November 2015
- QSRs alter menus to appeal to fast casual diners
- The opportunities
- Clear opportunity for salad and chicken concepts
-
- Figure 3: Fast casual cuisine interest, November 2015
- Time is right for fast casual premium restaurants
-
- Figure 4: Fast casual visitation motivators, November 2015
- Despite the higher price point, most consumers agree fast casuals are worth the cost
-
- Figure 5: Fast casual statement agreement, November 2015
- What it means
The Market – What You Need to Know
-
- The economics of Millennials
- LSRs are gaining market share
- Feel good food and the fluidity of health
Market Perspective
-
- QSRs offering “barbell menus”
- FSRs attempt to court lunch occasions
Market Factors
-
- Generational appeal
-
- Figure 6: US population by generation share, 2015
- LSRs are gaining market share
-
- Figure 7: Total US revenues and forecast for restaurants and other eating places, market share, 2005-15
- Feel good versus food scares
Key Players – What You Need to Know
-
- A fast casual for every diner
- If you can’t beat ’em...
- Fast casual premium: The emerging segment
Fast Casual Players
-
- Burgers
- Chicken
- Salad
- Pizza
- Other
Brand Spinoffs
-
- Established brands enter the fast casual market
The Emerging Segment
-
- A new restaurant segment emerges
ePerformance
-
- What is ePerformance?
- ePerformance and the foodservice industry
-
- Figure 8: Restaurant industry read rate by segment, Dec. 20, 2015-Jan. 20, 2016
- ePerformance and fast casuals: Chipotle, Noodles & Company, and Panera Bread
- Chipotle: Lacking any clear email marketing program
- Noodles & Company: Promoting family offerings and specialty days
-
- Figure 9: Noodles & Company email: “Come in today for National Spaghetti Day!”
- Panera Bread: High volume with a variety of subjects
-
- Figure 10: Panera Bread email: [NAME] you could win Panera for a year!
-
- Figure 11: Panera Bread email: [NAME] new frozen bread at your grocer!
- A/B testing and fast casuals
-
- Figure 12: Email examples, Panera Bread and Noodles & Company
What’s Next?
-
- Continued integration of technology
- Brand expansion
- Keep it clean
The Consumer – What You Need to Know
-
- Notable whitespace in the fast casual market
- Most agree, fast casuals are worth the price
- Focus on attracting parents
Fast Casual Visitation and Correspondence Analysis
-
- Fast casual visitation highest among Millennials, the affluent, and urbanites
- Correspondence analysis
- Methodology
-
- Figure 13: Correspondence analysis – Segment visitation by daypart, November 2015
- Daypart opportunities abound, especially for snacks and desserts
Fast Casual Behavior Changes
-
- AH food cutting into fast casuals
-
- Figure 14: Fast casual behavior changes compared to a year ago, November 2015
- In their own words
- The beverage problem
- Behavior changes largely dependent on income
-
- Figure 15: Fast casual behavior changes compared to a year ago – “More”, November 2015
Fast Casual Cuisine Opportunities
-
- Concept winners, losers, and dark horses
-
- Figure 16: Fast casual cuisine interest, November 2015
- Cuisine interest among the generations
-
- Figure 17: Fast casual cuisine interest, top five cuisines by generation, November 2015
- Marketing cuisines by consumer race
-
- Figure 18: Fast casual cuisine interest, top five cuisines by generation, November 2015
Restaurant Word Association – Correspondence Analysis
-
- Methodology
- Fast casual strengths and areas of improvement
-
- Figure 19: Correspondence analysis – Restaurant word association, November 2015
- In their own words
Increased Visitation Motivators
-
- Diners are ready for the new wave of fast casuals
-
- Figure 20: Fast casual visitation motivators, November 2015
- Attracting women to fast casuals
-
- Figure 21: Fast casual visitation motivators, November 2015
- Convenience and secondary factors attract parents
-
- Figure 22: Fast casual visitation motivators, November 2015
- In their own words
Fast Casual Attitudes
-
- Despite the price, most consumer agree fast casuals offer value
-
- Figure 23: Fast casual statement agreement, November 2015
- Fast casuals and Hispanics
-
- Figure 24: Fast casual statement agreement, November 2015
- Where you live: Attitudinal and behavioral differences
-
- Figure 25: Fast casual visitation motivators, November 2015
-
- Figure 26: Fast casual statement agreement, November 2015
-
- Figure 27: Fast casual statement agreement, November 2015
Fast Casuals and Social Media
-
- Methodology
- Social media overview
- Fast casual passion scores: Twitter users are engaged foodies
-
- Figure 28: Passion scores by fast casual chains, all channels excluding news, January 2015-16
- Figure 29: Passion scores by fast casual chains, ONLY Twitter, January 2015-16
Appendix – Data Sources and Abbreviations
-
- Consumer survey data
- Consumer qualitative research
- Abbreviations
- Abbreviations
Appendix – Consumer
-
- Correspondence analysis: Visitation by daypart
-
- Figure 30: Segment visitation by daypart, November 2015
- Correspondence analysis: Restaurant word association
-
- Figure 31: Restaurant word association, November 2015
Back to top