Table of Contents
Executive Summary
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- France yet to capitalise on overseas holiday recovery
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- Figure 1: Forecast of holidays to France, by volume, 2010-20
- Figure 2: Forecast of holidays to France, by value, 2010-20
- Safety concerns may impact families most
- Problems over value perception
- Window of opportunity
- Sporting chance
- Eurostar opens up new markets in South
- Major new park development
- Core consumer groups
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- Figure 3: Past experience and future intentions of holidaying in France, November 2015
- Convenience and culture seen as biggest strengths
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- Figure 4: How France compares to other European holiday destinations visited, November 2015
- Targeting the aviation avoiders
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- Figure 5: Attitudes towards France as a holiday destination, November 2015
- What we think
Issues and Insights
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- France can benefit from incorporating more package-style independents
- The facts
- The implications
- Engaging younger generations is key as these are the visitors of the future
- The facts
- The implications
- The ‘slow holiday destination’ is a core theme for differentiating France from its competitors
- The facts
- The implications
The Market – What You Need to Know
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- Holidays to France yet to show signs of revival
- Impact of Paris attacks and Calais crisis
- Football and rail opportunities
- Boomer challenge
- France becoming more relatively expensive…
- …but capacity shift could benefit France
- Self-drive holidays also offer good value
Market Size and Forecast
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- France losing UK market share
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- Figure 6: Holidays to France market, by volume and value, 2010-20
- Forecast
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- Figure 7: Forecast of holidays to France, by volume, 2010-20
- Figure 8: Forecast of holidays to France, by value, 2010-20
Segment Performance
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- France may need to add package-style elements
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- Figure 9: Volume of holidays to France, independently booked versus package trips, 2009-14
- Tunnel share rising
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- Figure 10: Volume of holidays to France, by mode of travel, 2009-14
- Over-55s are highest spenders
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- Figure 11: Volume of holidays to France, by age, 2014
- Paris problems increase the need to diversify
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- Figure 12: Holidays to France, by volume, value, number of nights and average spend per night/day, by trip duration, 2014
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- Figure 13: UK tourist arrivals to France, by region, 2013
Market Background
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- UK economic recovery slowing…
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- Figure 14: UK average weekly earnings (excluding bonuses)* vs CPI inflation, percentage change year on year, June 2013-October 2015
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- Figure 15: The financial confidence index, January 2009-November 2015
- …but short-term travel prospects still good
- Market faces mounting terrorism threat
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- Figure 16: Domestic vs overseas holidays, by volume, 2010-15
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- Figure 17: Top 10 overseas holiday destinations, 2010-14
- Sterling revival may have hit the buffers
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- Figure 18: Average quarterly mid-point exchange rate, GBP versus euro, Q1 2011-Q4 2015
- France falling behind on value for money…
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- Figure 19: Worldwide holiday resort costs, 2014-16
- …but huge capacity shift to Spain may open opportunities
- Fuel opportunities
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- Figure 20: Brent crude spot oil price (US$ per barrel), January 2014-November 2015
- France cheaper than UK for driving holidays
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- Figure 21: Motoring costs per 1,000 miles, 2013-15
- Key transport developments
- Eurostar fleet/route expansion
- Au revoir to MyFerryLink
- No frills for Brittany Ferries
- New airline routes to France – 2015
- New airline routes to France – 2016
- November Paris attacks
- Possible recovery times
- Migrant crisis affecting Channel ports
- Consumer perception of events
- French tourism – New developments and campaigns
- Challenge to make visitors stay longer, go further
- Regions into brands
- Campaign activity
- Euro 2016 opportunity
Key Players – What You Need to Know
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- Eurostar increases capacity
- Pet-friendly holidays
- Parc life
- Putting on the Ritz
- Peer-to-peer
- Themed tours growing
- Tackling the language barrier
Launch Activity and Innovation
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- Creature comforts
- Eurocamp new developments
- Premium hotel openings
- Parisian’s Paris
- Learning holidays
- Ferry-inclusive tour growth
- Activity and adventure
- Back to nature
- New cave openings
- Making theatre more accessible
The Consumer – What You Need to Know
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- Beyond Paris
- Rural retreat
- Female Francophiles
- Convenience rated as top factor
- Negative perceptions
- Aviation avoidance
Experience of Holidaying in France
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- Core consumer groups
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- Figure 22: Past experience and future intentions of holidaying in France, November 2015
- Under-35s most likely to visit
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- Figure 23: Age profile of those who have holidayed in France over the past three years, November 2015
- Over one in three visitors are ABs…
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- Figure 24: Socio-economic profile of those who have holidayed in France over the past three years, November 2015
- …but France needs to cater for a wide range of budgets
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- Figure 25: Household income profile of those who have holidayed in France over the past three years, November 2015
- Airlines opening up France to UK regions
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- Figure 26: Geographical residence profile of those who have holidayed in France over the past three years, November 2015
- Need to attract older families
Types of Holiday in France
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- One in three visitors go to Paris
- Need for diversification
- Hidden Paris
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- Figure 27: Types of holiday taken in France in the past 3 years, November 2015
- Future potential
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- Figure 28: Future interest in taking holidays in France, November 2015
- Strong interest in rural holidays and touring
- Female enthusiasm
- ‘Beach-plus’ holidays in France
- France offers good scope for active adventurers
French Holiday Accommodation
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- Key accommodation segments
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- Figure 29: Type of holiday accommodation used in France in the past 3 years, November 2015
- Rental property gateway to the real France
- Outdoor families
Strengths and Weaknesses of France as a Holiday Destination
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- France lacks a ‘killer’ advantage
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- Figure 30: How France compares to other European holiday destinations visited, November 2015
- Negative concerns – Weather
- Negative concerns – Value
- Negative concerns – Welcome/service
- Winning back the Boomers
Attitudes towards Holidays in France
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- Transport opportunities
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- Figure 31: Attitudes towards France as a holiday destination, November 2015
- Rewarding loyal Francophiles
- Barriers – ‘Just a short break destination’
- Barriers – France lacks excitement
- Barriers – Lack of awareness
- Barriers – Lost in translation
Appendix
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- Definition
- Abbreviations
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