Table of Contents
Overview
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- What you need to know
- Areas covered in this report
Executive Summary
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- The market
- Spending and inflation
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- Figure 2: France: Annual % change in total household expenditure and expenditure on personal care, 2011-15 (in current prices)
- Channels of distribution
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- Figure 3: France: Estimated retail distribution of spending on beauty and personal care goods, 2014
- Sector size and forecast
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- Figure 4: France: Annual % change in all retail sales (excl. fuel) and beauty specialists’ retail sales, 2010-16
- Leading players
- Key metrics
- Market shares
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- Figure 5: France: Leading beauty specialists: Shares of all beauty retailers sales, 2015
- Online
- The consumer
- Which products do they buy
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- Figure 6: France: Shopping for personal care products, in-store and online, October 2015
- Factors influencing choice of retailer
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- Figure 7: France: Shopping for personal care products: Factors influencing choice of retailer, October 2015
- Shopping for prestige beauty products
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- Figure 8: France: Reasons for buying prestige beauty products, October 2015
- What we think
Issues and Insights
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- A changed retail landscape
- The facts
- The implications
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- Figure 9: France: Attitudes towards face make-up, 2015
- Use of technology and in-store assistance to boost sales
- The facts
- The implications
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- Figure 10: France: Attitudes towards eye/lip/nail make-up, 2014
- Figure 11: France: Attitudes towards shopping for facial skincare, 2014
The Market – What You Need To Know
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- Economy weak but spending picking up
- Spending on personal care a mature market
- Grocers dominate mass market with specialists at the premium end
- Specialists: growth coming from low priced make up operators
Spending and Inflation
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- France’s economy a weak spot in the eurozone
- Consumption and purchasing power regaining momentum
- Personal care, a mature market
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- Figure 12: France: Consumer spending on beauty and selected other goods (incl. VAT), 2010-15
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- Figure 13: France: Consumer spending on personal care goods and services (annual % change in volumes, 2010 prices), 2010-14
- Inflation
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- Figure 14: France: Harmonised index of consumer prices, annual % change, 2010-14
- Figure 15: France: Harmonised index of consumer prices on personal care, annual % change, May 2014-October 2015
Product Market Breakdown
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- Figure 16: France: Main beauty markets, spending (inc VAT) 2010-15
- Figure 17: France: Main beauty markets, spending (inc VAT) forecasts, 2015-19
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Channels of Distribution
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- Figure 18: France: Retailers used to purchase beauty products, November 2014
- Grocers dominate
- Specialists stronger at the premium end
- Pharmacies popular
- Department stores most significant in Paris
- Non-store growing
- Fashion retailers augmenting their offer with beauty
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- Figure 19: France: Estimated retail distribution of spending on beauty and personal care goods, 2014
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Sector Size and Forecast
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- A relatively robust sector of retail
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- Figure 20: France: Health & beauty retailers sales, excl VAT, 2010-15
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- Figure 21: France: Health & beauty retailers sales, Forecasts, excl VAT, 2015-20
Key Players – What You Need to Know
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- A mature but evolving market
- A concentrating sector
- Online now an integrated and vital selling tool
Key Players
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- Innovative Sephora
- Kiko Milano, the Primark of make-up
- Yves Rocher, enduringly popular
- Marionnaud
- New store formats
- Growth of own-label
- Competition forcing consolidation
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- Figure 22: France: Leading beauty specialists’ sales, 2011-15
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- Figure 23: France: Leading beauty specialists outlet numbers, 2011-15
- Sales per outlet
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- Figure 24: France: Leading beauty specialists’ sales per outlet, 2011-15
Market Shares
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- Figure 25: France: Leading beauty specialists: Shares of all beauty retailers sales, 2011-15
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Online
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- France at a medium stage of development
- Online activity
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- Figure 26: France: Online buyers in last 3 months in key sectors, 2007-14
- Online sales
- Leading online players
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- Figure 27: France: Beauty retailers: Transactional websites, December 2015
The Consumer – What You Need to Know
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- Women shop more, but men spending too
- Women buy more skincare, men more fragrance
- Pricing and promotions are key to choosing where to shop
- Almost 40% buy prestige beauty products
- The promise of quality ingredients the main reason for buying prestige
The Consumer – Which Products Do They Buy?
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- Women buy more than men
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- Figure 28: France: Shopping for personal care products, in-store and online, October 2015
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- Figure 29: France: Shopping for personal care products, in-store and online, by gender, October 2015
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- Figure 30: France: Shopping for personal care products, in-store and online, by age, October 2015
The Consumer – Factors Influencing Choice of Retailer
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- Pricing and promotions the key factors
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- Figure 31: France: Shopping for personal care products: Factors motivating choice of retailer, October 2015
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- Figure 32: France: Shopping for personal care products: Factors motivating choice of retailer for skincare, by gender, October 2015
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- Figure 33: France: Shopping for personal care products: Factors motivating choice of retailer for make-up, by gender, October 2015
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- Figure 34: France: Shopping for personal care products: Factors motivating choice of retailer for fragrance, by gender, October 2015
The Consumer – Shopping for Prestige Beauty Products
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- Figure 35: France: Purchasing of prestige beauty products, by gender, October 2015
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- Figure 36: France: Purchasing of prestige beauty products, by age, October 2015
- Why they buy prestige products
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- Figure 37: France: Reasons for buying prestige beauty products, October 2015
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- Figure 38: France: Reasons for buying prestige beauty products, by gender, October 2015
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Appendix – Data sources, Abbreviations and Supporting Information
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- Abbreviations
- Data sources
- INSTITUT NATIONALE DE LA STATISTIQUE ET DES ÉTUDES ÉCONOMIQUES (INSEE) – Paris
- EUROSTAT – Luxembourg
The Body Shop
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- What we think
- Pushing its ethical credentials in an increasingly crowded market
- New loyalty scheme
- Rush-hour makeovers
- Company background
- Company performance
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- Figure 39: The Body Shop – Retail sales: Group financial performance, 2010-14
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- Figure 40: The Body Shop: Estimated UK sales performance, 2010-14
- Figure 41: The Body Shop – Retail sales: Outlet data, 2010-14
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- Figure 42: The Body Shop: Outlet breakdown, 2010-14
- Retail offering
Douglas Perfumeries
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- What we think
- A focus on beauty
- Expansion and diversification
- Bringing Les Bellista to Germany
- Multichannel
- Company background
- Company performance
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- Figure 43: Douglas Perfumeries: Financial performance, 2010/11-2014/15
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- Figure 44: Douglas Perfumeries: Outlet data, 2010/11-2014/15
- Retail offering
Sephora
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- What we think
- Beauty retail trendsetter
- Connected beauty store
- Hair salon services
- Customisable digital experiences
- New shipping method for frequent shoppers
- Trialling beauty box subscription service
- Company background
- Company performance
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- Figure 45: LVMH Selective Retail: Financial performance, 2010-14
- Retail offering
Yves Rocher
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- What we think
- New concept store offers an enhanced experience
- Augmented reality app that lets consumers virtually apply makeup
- A gift with every order
- Competitive prices
- Seal of authenticity
- Spanish store expansion on back of a recovery in the country’s beauty retail market
- Company background
- Company performance
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- Figure 46: Yves Rocher Groupe: Estimated group financial performance, 2011-15
- Figure 47: Yves Rocher Groupe: Estimated outlet data, 2011-15
- Retail offering
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