“The way that consumers judge the ethics of brands in general often differs dramatically from the way that they judge specific brands they that know and use. Many other factors aside from ethics come into play when people decide which brand to use, and ethics can sometimes be overlooked if other aspects of the brand can deliver a superior experience to competitors.”
Download:
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Ethical Brand Overview – What You Need to Know
Most Ethical Brands
Brands that Lack Ethical Perceptions
Other Ethical Associations
Sector Overview – What You Need to Know
Automotive
Beauty and Personal Care
Drink
Fashion
Finance
Food
Foodservice
Household Care
Media
Retail
Technology Products
Technology Service Providers
Travel
The Impact of Ethics – What You Need to Know
The Link between Ethics and Awareness and Usage
The Link between Ethics and Satisfaction
The Link between Ethics and Trust
The Link between Ethics and Brand Preference
The Link between Ethics and Perceived Differentiation
The Link between Ethics and Perceived Value
Cross Category Review – What You Need to Know
Pay and Working Conditions
Tax
Fair Trade
Natural and Organic
Brand Britain
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – Brands Covered
13th July 2017
“Waitrose has tapped into a growing desire from consumers to make their packaging more sustainable. Supermarkets, in particular, have begun to gain a bad reputation for over-packaging their produce and not doing enough to tackle environmental concerns. Waitrose has been working hard to tackle this image by launching a string ... 
12th May 2017
“With ethical concerns a key issue for consumers, major companies are purchasing smaller brands noted for ethicality. The successful preservation of Burt’s Bees ethical brand image suggests that maintaining the ethos of an ethical ‘indie’ brand can benefit both the image and the bottom line of the companies that purchase ...
|
Low perceived ethics does not always equal unethical
