“There is a clear link between customer satisfaction and perception of premium attributes such as quality, innovation, sophistication or style, forming the basis of why consumers seek out luxury brands in the first place. Luxury brands can highlight this satisfaction and the emotive benefits that they bring in order to encourage trading up. Brands without such premium attributes should not fear, however, as there is little link between satisfaction and ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Customer Satisfaction Overview – What You Need to Know
Brand Satisfaction
Brand Recommendation
Sector Review – What You Need to Know
Automotive
Finance
Food
Foodservice
Drink
Technology Products
Technology Service Providers
Travel
Media
Retail
Fashion
Energy
Beauty and Personal Care
Household Care
Factors Influencing Satisfaction – What You Need to Know
The Impact of Usage
The Impact of Frequent Usage
The Impact of Perceived High Quality
The Impact of Customer Service
The Impact of Ethics
The Impact of Perceived Good Value
Cross Category Review – What You Need to Know
Google’s Tax Affairs Come Under the Microscope
Scrutiny on Amazon has Limited Impact
The Co-operative Troubles
Volkswagen – Aftermath of Emissions Scandal
Australian Nurofen Case Affects UK Prospects
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – Key Driver Analysis
Appendix – Brands Covered
26th October 2016
“Netflix’s focus on unique content and personalisation continue to strengthen its position, mirroring its ability to challenge more established brands according to Mintel’s Brand Research. Its competitors face a tough task to fight back, however the launch of new content and new products may help their cause.” 
29th July 2016
“Amazon has received the go-ahead to continue trialling the use of delivery drones, with engagement in the newest technology likely to prove its commitment to innovation and customer service, yet limits on the service may ensure its biggest benefit is to its brand image rather than its bottom line.”
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Luxury brands most likely to satisfy
