Table of Contents
Executive Summary
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- The market
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- Figure 1: Estimated value sales for all soft drinks, by segment, NI and RoI, 2015
- Forecast
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- Figure 2: Indexed estimated value sales for all on-trade vs. off-trade soft drink sales, NI and RoI, 2010-20
- Market factors
- Obesity and sugar a growing threat to the market
- Aging population could provide opportunities for fortified drinks
- Usage of discounters slowing soft drink prices
- Craft beer trend transferable to soft drinks
- Companies and Innovations
- The consumer
- Bottled water is the most used type of non-carbonate
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- Figure 3: Types of non-carbonated drinks that consumers have drunk at home in the last month, NI and RoI, August 2015
- Figure 4: Types of non-carbonated drinks that consumers have drunk outside of the home in the last month, NI and RoI, August 2015
- Cola is king of the carbonates
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- Figure 5: Types of carbonated drinks that consumers have drunk at home in the last month, NI and RoI, August 2015
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- Figure 6: Types of carbonated drinks that consumers have drunk outside of the home in the last month, NI and RoI, August 2015
- Strong demand for more soft drinks fortified with vitamins and minerals
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- Figure 7: Types of drinks/drink qualities that consumers would be willing to buy in the future – for non-carbonates, NI and RoI, August 2015
- ‘Flu fighting’ carbonates appeal to consumers
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- Figure 8: Types of drinks/drink qualities that consumers would be willing to buy in the future – for carbonates, NI and RoI, August 2015
- What we think
Issues and Insights
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- Which sector of the soft drinks market is most valuable – carbonated drinks or non-carbonated drinks?
- The facts
- The implications
- What impact has growing concerns about sugar and obesity had on the types of soft drinks used by consumers?
- The facts
- The implications
- What types of soft drinks are most used by Irish consumers?
- The facts
- The implications
- What types of innovations for soft drinks would capture the attention of Irish consumers?
- The facts
- The implications
The Market – What You Need to Know
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- Slight decline in soft drink sales
- Carbonated soft drinks largest segment in 2015
- Obesity and sugar – Key market threats
- Opportunities in senior energy drinks and craft beverages
Market Size and Forecast
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- Soft drink sales see small decline in 2015
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- Figure 9: Estimated value sales for all soft drinks, NI and RoI, 2010-20
- Sluggish growth in foodservice outlets and pubs/clubs impacting on-trade soft drink sales
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- Figure 10: Estimated value sales for all on-trade soft drinks, NI and RoI, 2010-20
- Decrease in consumer prices dents off-trade drinks sales
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- Figure 11: Estimated value sales for all off-trade soft drinks, NI and RoI, 2010-20
Market Segmentation
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- Carbonates account for largest share of the market
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- Figure 12: Estimated value sales for all soft drinks, by segment, NI and RoI, 2015
- Figure 13: Value sales of carbonated drinks market, NI and RoI, 2010-20
- Cola accounts for 60% of total carbonated value
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- Figure 14: Estimated value sales of carbonated drinks market, by segment, NI and RoI, 2015
- Juice the most valuable non-carbonated segment
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- Figure 15: Value sales of juice drinks market, NI and RoI, 2010-20
- Non-fizzy water accounts for just over 10% of the total soft drinks markets
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- Figure 16: Estimated value of non-carbonated bottled water sector, IoI, NI and RoI, 2010-20
- RoI concentrate sales improve strongly between 2010 and 2015
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- Figure 17: Estimated value of concentrate sector (including cordials and squash), IoI, NI and RoI, 2010-20
- Sports and energy drink market loses momentum
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- Figure 18: Estimated value of sports and energy drinks, IoI, NI and RoI, 2010-20
Market Drivers
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- Ireland set to become the fattest EU nation
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- Figure 19: Percentage of the RoI population estimated to be obese or overweight, 2010 and 2030
- Figure 20: Percentage of the UK population estimated to be obese or overweight, 2010 and 2030
- Sugar content of soft drinks key issue
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- Figure 21: How consumers would change their carbonated beverage purchasing behaviour if additional sugar tax were introduced, NI and RoI, November 2013
- Sugar levels in soft drinks
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- Figure 22: Selected soft drink products, by calories and sugar content, UK, 2015
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- Figure 23: No. of soft drink products launched claiming to contain low/reduced/no sugar, UK and Ireland, 2011-15*
- Aging population could pose challenges to carbonated drinks
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- Figure 24: Projected population of NI, by age, 2012-36
- Figure 25: Projected population of RoI, by age, 2011-36
- Aging population provides opportunities for energy/vitamin drinks
- Consumer prices for soft drinks slowing in 2015
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- Figure 26: Consumer Price Index for mineral waters, soft drinks and juices, RoI, 2010 to 2015*
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- Figure 27: Consumer Price Index for mineral waters, soft drinks and juices, UK, 2010 to 2015*
- Opportunities for craft soft drinks
Companies and Brands – What You Need to Know
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- Launch of low/no/reduced sugar variants on the rise
- Increasing demand for tropical flavours
- Scope for growth in private label soft drinks
- Cordials heat up for winter months
- Canned formats of soft drinks NPD
Launch Activity and Innovation
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- Launch of low/no/reduced sugar variants on the rise
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- Figure 28: Top 5 claims on soft drink launches in uk and Ireland, November 2010-2015
- Increasing demand for tropical flavours
- Scope for growth potential in private label launches
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- Figure 29: Share of new product launches within UK and Ireland, branded vs branded label, 2010-15
- Growth opportunity for private label soft drinks
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- Figure 30: Top 5 companies in new product launches, UK and Ireland, 2010-2015
- Cordials heat up for winter months
- Convenience-driven consumers drive more can launches
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- Figure 31: Share of new product launches of soft drinks. UK and Ireland, 2010-15
Company Profiles
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- AG Barr
- Key facts
- Product portfolio
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- Figure 32: Carbonated and non-carbonated soft drinks, AG Barr, 2015
- Brand NPD
- Recent developments
- Bottlegreen
- Key facts
- Product portfolio
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- Figure 33: Carbonated soft drinks, Bottlegreen, November 2015
- Brand NPD
- Recent developments
- Britvic Ireland
- Key facts
- Product portfolio
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- Figure 34: Carbonated and Non-Carbonated soft drinks, Britvic, November 2015
- Brand NPD
- Recent developments
- Coca-Cola
- Key facts
- Product portfolio
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- Figure 35: Coca-Cola Ireland carbonated and non-carbonated soft drinks, 2015
- Brand NPD
- Recent developments
- Danone
- Key facts
- Product portfolio
- Brand NPD
- Recent developments
- Del Monte
- Key facts
- Product portfolio
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- Figure 36: Non-carbonated soft drinks, Del Monte, November 2015
- Brand NPD
- Lucozade Ribena Suntory
- Key facts
- Product portfolio
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- Figure 37: Carbonated and non-carbonated soft drinks, Lucozade Ribena Suntory, 2015
- Brand NPD
- Recent developments
- Mulrines
- Key facts
- Product portfolio
- Brand NPD
- PepsiCo
- Key facts
- Product portfolio
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- Figure 38: Carbonated and non-carbonated soft drinks, PepsiCo, November 2015
- Brand NPD
- Recent developments
- Princes
- Key facts
- Product portfolio
- Brand NPD
- Recent developments
- Red Bull
- Key facts
- Product portfolio
- Brand NPD
- Recent developments
- Sqeez (Valeo)
- Key facts
- Product portfolio
- Brand NPD
- Recent developments
The Consumer – What You Need to Know
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- Bottled water overall most likely type non-carbonated drink used
- Standard colas most used type of carbonate
- Functional ingredients appealing to health-conscious consumers
- Functional carbonates important as well
The Consumer – Usage of Non-Carbonated Beverages
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- Bottled water and squash top non-carbonates at home
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- Figure 39: Types of non-carbonated drinks that consumers have drunk at home in the last month, NI and RoI, August 2015
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- Figure 40: Types of non-carbonated drinks that consumers have drunk outside of the home in the last month, NI and RoI, August 2015
- Women are primary water users
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- Figure 41: Where consumers have drunk still bottled water in the last month, by gender, NI and RoI, August 2015
- Fruit juice sees strong home usage among younger consumers
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- Figure 42: Consumers who have drunk 100% fruit or vegetable juice and juice drinks at home in the last month, by age, NI and RoI, August 2015
- Concentrates have stronger appeal to NI consumers compared to RoI consumers
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- Figure 43: Consumers who have drunk squash or cordial at home in the last month, by social class, NI and RoI, August 2015
The Consumer – Usage of Carbonated Beverages
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- Standard colas most popular at-home drink
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- Figure 44: Types of carbonated drinks that consumers have drunk at home in the last month, NI and RoI, August 2015
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- Figure 45: Types of carbonated drinks that consumers have drunk outside of the home in the last month, NI and RoI, August 2015
- Men more likely to drink standard colas than women
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- Figure 46: Consumers who have drunk standard cola at home in the last month, by gender and age, NI and RoI, August 2015
- In-home diet cola usage in NI comparable with standard cola usage
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- Figure 47: Consumers have drunk low- or no-calorie/diet cola drinks in the last month, NI and RoI, August 2015
- Mixers see strong in-home use
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- Figure 48: Consumers who have drunk mixers to be used with or without alcohol in the last month, NI and RoI, August 2015
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- Figure 49: Consumers who have drunk mixers to be used with or without alcohol at home in the last month, by gender, NI and RoI, August 2015
- Strong trend to use spirits with mixers helping to boost usage
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- Figure 50: Types of white and dark spirits drunk with a mixer in the last 12 months, NI and RoI, December 2014
The Consumer – Types of Non-Carbonated Beverages Consumers Would Be Interested In Trying
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- Fortified non-carbonates appeal to Irish consumers
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- Figure 51: Types of drinks/drink qualities that consumers would be willing to buy in the future – for non-carbonates, NI and RoI, August 2015
- Vitamin and mineral fortified drinks appeal to parents
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- Figure 52: Consumers who would be willing to buy non-carbonated drinks that are fortified with vitamins and minerals in the future, by age of children in household, NI and RoI, August 2015
- More stressful lives could help supply demand for ‘calming’ drinks
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- Figure 53: Consumers who would be willing to buy non-carbonated drinks with ingredients associated with being calming/detoxing (eg peppermint, chamomile), by gender, NI and RoI, August 2015
- Blends appeal to women and younger consumers
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- Figure 54: Consumers who would be willing to buy non-carbonated smoothies and fruit juice blends in a cocktail-style (eg Mojito, Margarita), by gender and age, NI and RoI, August 2015
The Consumer – Types of Carbonated Beverages Consumers Would Be Interested In Trying
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- Being fortified also important for carbonate drinks
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- Figure 55: Types of drinks/drink qualities that consumers would be willing to buy in the future – for carbonates, NI and RoI, August 2015
- Strong interest in natural low-calorie sweeteners
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- Figure 56: Consumers who would be willing to buy carbonated or non-carbonated drinks containing natural, sugar-free sweeteners (eg honey, stevia), NI and RoI, August 2015
- Strong demand for carbonated and non-carbonated ‘flu fighters’
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- Figure 57: Consumers who would be willing to buy carbonated or non-carbonated drinks that have medicinal properties (eg can help fight the symptoms of a cold/flu), NI and RoI, August 2015
- Men and young consumers would like to see carbonated protein drinks
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- Figure 58: Consumers who would be willing to buy carbonated sports/energy drinks with added protein, by gender and age, NI and RoI, August 2015
Appendix – Data Sources, Abbreviations and Supporting Information
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- Consumer research
- Data sources
- Market size rationale
- Abbreviations
Appendix – The Market
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- Market segmentation tables
- Bottled water
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- Figure 59: Estimated value of bottled water sector, on-trade, IoI, NI and RoI, 2010-20
- Figure 60: Estimated value of bottled water sector, off-trade, IoI, NI and RoI, 2010-20
- Juice
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- Figure 61: Estimated value of juice sector, on-trade, IoI, NI and RoI, 2010-20
- Figure 62: Estimated value of juice sector, off-trade, IoI, NI and RoI, 2010-20
- Concentrate
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- Figure 63: Estimated value of concentrate sector (inc cordials and squash), on-trade, IoI, NI and RoI, 2010-20
- Figure 64: Estimated value of concentrate sector (inc cordials and squash), off-trade, IoI, NI and RoI, 2010-20
Appendix – Consumer Data
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- NI Toluna data
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- Figure 65: Where consumers have drunk squash in the last three months, by demographics, NI, August 2015
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- Figure 66: Where consumers have drunk cordial in the last three months, by demographics, NI, August 2015
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- Figure 67: Where consumers have drunk still bottled water in the last three months, by demographics, NI, August 2015
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- Figure 68: Where consumers have drunk fruit flavoured & barley water in the last three months, by demographics, NI, August 2015
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- Figure 69: Where consumers have drunk water flavour enhancer in the last three months, by demographics, NI, August 2015
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- Figure 70: Where consumers have drunk iced tea in the last three months, by demographics, NI, August 2015
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- Figure 71: Where consumers have drunk smoothies in the last three months, by demographics, NI, August 2015
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- Figure 72: Where consumers have drunk 100% fruit or vegetable juice in the last three months, by demographics, NI, August 2015
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- Figure 73: Where consumers have drunk juice drinks in the last three months, by demographics, NI, August 2015
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- Figure 74: Where consumers have drunk reduced sugar fruit juice drinks in the last three months, by demographics, NI, August 2015
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- Figure 75: Where consumers have drunk non-carbonated sports drinks in the last three months, by demographics, NI, August 2015
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- Figure 76: Where consumers have drunk non-carbonated energy drinks in the last three months, by demographics, NI, August 2015
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- Figure 77: Where consumers have drunk standard cola drinks in the last three months, by demographics, NI, August 2015
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- Figure 78: Where consumers have drunk low- or no-calorie/diet cola drinks in the last three months, by demographics, NI, August 2015
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- Figure 79: Where consumers have drunk standard non-cola flavoured soft drinks in the last three months, by demographics, NI, August 2015
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- Figure 80: Where consumers have drunk low- or no-calorie/diet non-cola flavoured soft drinks in the last three months, by demographics, NI, August 2015
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- Figure 81: Where consumers have drunk carbonated fruit juice and juice drinks in the last three months, by demographics, NI, August 2015
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- Figure 82: Where consumers have drunk mixers to be used with or without alcohol in the last three months, by demographics, NI, August 2015
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- Figure 83: Where consumers have drunk carbonated water with added flavour in the last three months, by demographics, NI, August 2015
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- Figure 84: Where consumers have drunk carbonated water with added vitamins/minerals in the last three months, by demographics, NI, August 2015
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- Figure 85: Where consumers have drunk carbonated energy drinks in the last three months, by demographics, NI, August 2015
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- Figure 86: Types of non-carbonated drinks/drink qualities that consumers would be willing to buy in the future, by demographics, NI, August 2015
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- Figure 87: Types of non-carbonated drinks/drink qualities that consumers would be willing to buy in the future, by demographics, NI, August 2015 (continued)
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- Figure 88: Types of non-carbonated drinks/drink qualities that consumers would be willing to buy in the future, by demographics, NI, August 2015 (continued)
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- Figure 89: Types of carbonated drinks/drink qualities that consumers would be willing to buy in the future, by demographics, NI, August 2015
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- Figure 90: Types of carbonated drinks/drink qualities that consumers would be willing to buy in the future, by demographics, NI, August 2015 (continued)
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- Figure 91: Types of carbonated drinks/drink qualities that consumers would be willing to buy in the future, by demographics, NI, August 2015 (continued)
- RoI Toluna data
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- Figure 92: Where consumers have drunk squash in the last three months, by demographics, RoI, August 2015
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- Figure 93: Where consumers have drunk cordial in the last three months, by demographics, RoI, August 2015
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- Figure 94: Where consumers have drunk still bottled water in the last three months, by demographics, RoI, August 2015
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- Figure 95: Where consumers have drunk fruit flavoured & barley water in the last three months, by demographics, RoI, August 2015
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- Figure 96: Where consumers have drunk water flavour enhancer in the last three months, by demographics, RoI, August 2015
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- Figure 97: Where consumers have drunk iced tea in the last three months, by demographics, RoI, August 2015
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- Figure 98: Where consumers have drunk smoothies in the last three months, by demographics, RoI, August 2015
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- Figure 99: Where consumers have drunk 100% fruit or vegetable juice in the last three months, by demographics, RoI, August 2015
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- Figure 100: Where consumers have drunk juice drinks in the last three months, by demographics, RoI, August 2015
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- Figure 101: Where consumers have drunk reduced sugar fruit juice drinks in the last three months, by demographics, RoI, August 2015
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- Figure 102: Where consumers have drunk non-carbonated sports drinks in the last three months, by demographics, RoI, August 2015
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- Figure 103: Where consumers have drunk non-carbonated energy drinks in the last three months, by demographics, RoI, August 2015
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- Figure 104: Where consumers have drunk standard cola drinks in the last three months, by demographics, RoI, August 2015
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- Figure 105: Where consumers have drunk low- or no-calorie/diet cola drinks in the last three months, by demographics, RoI, August 2015
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- Figure 106: Where consumers have drunk standard non-cola flavoured soft drinks in the last three months, by demographics, RoI, August 2015
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- Figure 107: Where consumers have drunk low- or no-calorie/diet non-cola flavoured soft drinks in the last three months, by demographics, RoI, August 2015
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- Figure 108: Where consumers have drunk carbonated fruit juice and juice drinks in the last three months, by demographics, RoI, August 2015
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- Figure 109: Where consumers have drunk mixers to be used with or without alcohol in the last three months, by demographics, RoI, August 2015
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- Figure 110: Where consumers have drunk carbonated water with added flavour in the last three months, by demographics, RoI, August 2015
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- Figure 111: Where consumers have drunk carbonated water with added vitamins/minerals in the last three months, by demographics, RoI, August 2015
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- Figure 112: Where consumers have drunk carbonated energy drinks in the last three months, by demographics, RoI, August 2015
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- Figure 113: Types of non-carbonated drinks/drink qualities that consumers would be willing to buy in the future, by demographics, RoI, August 2015 (continued)
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- Figure 114: Types of non-carbonated drinks/drink qualities that consumers would be willing to buy in the future, by demographics, RoI, August 2015 (continued)
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- Figure 115: Types of non-carbonated drinks/drink qualities that consumers would be willing to buy in the future, by demographics, RoI, August 2015 (continued)
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- Figure 116: Types of carbonated drinks/drink qualities that consumers would be willing to buy in the future, by demographics, RoI, August 2015
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- Figure 117: Types of carbonated drinks/drink qualities that consumers would be willing to buy in the future, by demographics, RoI, August 2015 (continued)
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- Figure 118: Types of carbonated drinks/drink qualities that consumers would be willing to buy in the future, by demographics, RoI, August 2015 (continued)
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