Table of Contents
France – Overview
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- What you need to know
- Areas covered in this report
Executive Summary
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- The market
- Spending and inflation
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- Figure 2: France: Annual % change in total household expenditure and expenditure on food, beverages and tobacco, 2011-15 (in current prices)
- Channels of distribution
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- Figure 3: France: Estimated distribution of spending on food and beverages, 2014
- Sector size and forecast
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- Figure 4: France: Annual % change in all retail sales (excl. fuel) and food retail sales, 2010-16
- Leading players
- Key metrics
- Market shares
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- Figure 5: France: Leading grocery retailers’ estimated shares of all food retailers’ sales, 2014
- Online
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- Figure 6: France: Percentage of all individuals who have bought groceries online in the last year, 2014
- The consumer
- Who shops for groceries
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- Figure 7: France: Who is responsible for grocery shopping, September 2015
- How they shop for groceries
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- Figure 8: France: How they shop for groceries, September 2015
- Where they shop for groceries
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- Figure 9: France: Where they spend most on groceries, September 2015
- What we think
Issues and Insights
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- How will online grocery retailing develop?
- The facts
- The implications
- Adapting to a changed retail landscape
- The facts
- The implications
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- Figure 10: France: Grocery shopping habits (2015-Q2)
The Market – What You Need to Know
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- Economy weak but spending picking up
- Hypermarkets and supermarkets dominate but sales in decline
- Subdued sector sales but improvement on the horizon
Spending and Inflation
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- France’s economy a weak spot in the eurozone
- Consumption and purchasing power regaining momentum
- Spending on food and drink
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- Figure 11: France: Consumer spending on food, drink and tobacco (incl. VAT), 2010-15
- Inflation
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- Figure 12: France: Harmonised indices of consumer prices, (% annual change), 2010-14
- Figure 13: France: Harmonised indices of consumer prices, (% annual change), March 2014-September 2015
Channels of Distribution
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- Grocers dominate
- Specialists a vital part of French daily life
- Online growing
- Others very small
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- Figure 14: France: Estimated distribution of spending on food and drink, 2014
Sector Size and Forecast
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- Weak consumption and low inflation holding back growth
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- Figure 15: France: Food retailers’ sales (excl. VAT), 2010-15
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- Figure 16: France: Food retailers’ sales forecasts (excl. VAT), 2015-20
- Figure 17: France: Retail sales by supermarkets and hypermarkets, 2011-14
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- Figure 18: France: Breakdown of sales in hypermarkets by type of product, 2009-14
- Figure 19: France: Sales in supermarkets and hypermarkets by type of product, 2011-14
Leading Retailers – What You Need to Know
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- A competitive and well populated sector
- Signs of concentration
- Drive dominates online
Leading Retailers
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- 2014 characterised by weak consumption and flat or falling sales
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- Figure 20: France: Grocery shopping habits, 2014 (Q2) and 2015 (Q2)
- Winners and Losers
- Hard times force cooperation and partnerships
- Discounters growing strongly
- New store formats
- Drive dominates e-commerce in groceries
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- Figure 21: France: Leading grocers, sales, 2011-14
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- Figure 22: France: Leading grocers outlet numbers, 2011-14
- Sales per outlet
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- Figure 23: France: Leading grocers, sales per outlet, 2012-14
Market Shares
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- Leclerc widening the gap with Carrefour
- A concentrating market
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- Figure 24: France: Leading grocers shares of all food retailers sales, 2011-14
Online
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- France at a medium stage of development
- Online activity
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- Figure 25: France: Percentage of all individuals purchasing online in the past 12 months, 2010-14
- Figure 26: France: Percentage of all individuals who have bought groceries online in the last year, 2014
- Online sales
- Leading online players
The Consumer – What You Need to Know
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- Single shoppers on the rise and men doing more
- Top up shopping widespread
- Online shopping still small
- A quarter of primary shoppers use Leclerc
- Lidl top for secondary shopping
The Consumer – Who Shops for Groceries
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- Almost two-thirds of adults are responsible for grocery shopping
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- Figure 27: France: Who is responsible for grocery shopping, September 2015
- Shopping becoming less just women’s work
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- Figure 28: France: Who is responsible for grocery shopping, September 2015
The Consumer – How They Shop for Groceries
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- Top up shopping widespread
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- Figure 29: France: How they shop for groceries, September 2015
- How they do a regular main shop: in-store versus online
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- Figure 30: France: How they shop for groceries (main shop), in-store versus online, September 2015
- How they do top-up shopping: in-store versus online
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- Figure 31: France: How they shop for groceries (top-up shops), in-store versus online, September 2015
The Consumer – Where They Shop for Groceries
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- A quarter of primary shoppers use Leclerc
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- Figure 32: France: Where they spend most on groceries, September 2015
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- Figure 33: France: Where they spend most on groceries, by age and income, September 2015
- Lidl top for secondary shopping
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- Figure 34: France: Where else they shop for groceries in a typical month, September 2015
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- Figure 35: France: Where else they shop for groceries in a typical month, by age and average income, September 2015
Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviations
- Data sources
Aldi
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- What we think
- Aldi Sud still the innovator
- The UK
- Costs
- Online
- Everywhere else
- Company background
- Company performance
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- Figure 36: Aldi: Group financial performance, 2010-14
- Figure 37: Aldi: Outlet data, 2010-14
- Retail offering
Auchan
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- What we think
- A primarily hypermarket business
- Growing importance of Eastern Europe
- What of the future?
- Company background
- Company performance
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- Figure 38: Auchan: Group financial performance, 2010-14
- Figure 39: Auchan: Revenue by region, 2010-14
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- Figure 40: Auchan: Retail sales estimates by country (Europe only), 2010-14
- Stores
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- Figure 41: Auchan: Outlet data (consolidated stores only), 2010-14
- Retail Offering
Carrefour
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- What we think
- Turnaround plan bearing fruit
- Smaller stores
- Online a prime focus
- Company background
- Company performance
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- Figure 42: Carrefour: Group financial performance, 2010-14
- Figure 43: Carrefour: Outlet data, 2010-14
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- Figure 44: Carrefour (Europe): Outlet numbers 2012-14
- Figure 45: Carrefour: European hypermarket numbers (directly operated stores only), 2014
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- Figure 46: Carrefour: European supermarket numbers (directly operated stores only), 2014
- Figure 47: Carrefour: European C-store numbers (directly operated stores only), 2014
- Retail offering
Casino
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- What we think
- Reinventing Géant
- Middle ground the problem
- A focus on convenience
- Company background
- Company performance
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- Figure 48: Casino: Group financial performance, excl. sales tax, 2010-14
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- Figure 49: Casino: Outlet data (excluding franchises), 2010-14
- Retail offering
Intermarché /ITM Entreprises (Groupement des Mousquetaires)
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- What we think
- Mag3.E enhanced in-store shopping experience
- Bargaining strength through joint purchasing alliances
- Tapping into new technology to make in-store shopping quicker
- Polish expansion on the back of dynamic sales growth in 2014
- Drive-thru service expansion and click-and-collect lockers roll-out
- Company background
- Company performance
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- Figure 50: Groupement des Mousquetaires (Intermarché /ITM Entreprises): Core European retail activity financial performance, 2010-14
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- Figure 51: Groupement des Mousquetaires (Intermarché /ITM Entreprises): Core European retail outlet data, 2010-2014
- Retail offering
E Leclerc
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- What we think
- Drive continues to perform well
- Investing for the future
- Strengthening its position via alliances
- Company background
- Company performance
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- Figure 52: E Leclerc: Group financial performance, excl. VAT, 2010-14
- Figure 53: E.Leclerc: Estimated international sales by country, excl. VAT, Inc. fuel, 2011-14
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- Figure 54: E. Leclerc: Group outlet data, 2010-14
- Retail offering
Schwarz Group (Lidl, Kaufland)
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- What we think
- Cost
- Kaufland
- Expansion
- Where next
- Company background
- Company performance
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- Figure 55: Schwarz Group: Group financial performance, 2010/11-2014/15
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- Figure 56: Schwarz Group: Outlet data, 2010/11-2014/15
- Retail offering
Spar International
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- What we think
- Transit locations
- Pushing its health and wellness credentials
- Leading the contactless payment revolution
- Strengthening local ties
- New digital strategy to connect with Millennials
- An award winning brand
- Building on its foodservice offering
- Company background
- Company performance
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- Figure 57: Spar International: Retail sales, by country, 2010-14
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- Figure 58: Spar International: Outlets, 2010-14
- Figure 59: Spar International: Retail sales area, 2010-14
- Figure 60: Spar International: Sales per sq m, by country, 2010-14
- Retail offering
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