Table of Contents
Spain – Overview
-
- What you need to know
- Areas covered in this report
Executive Summary
-
- The market
- Spending and inflation
-
- Figure 2: Spain: Annual % change in total household expenditure and expenditure on food, beverages and tobacco, 2011-15
- Channels of distribution
-
- Figure 3: Spain: Estimated distribution of spending on food and drink, 2014
- Sector size and forecast
-
- Figure 4: Spain: Annual % change in all retail sales (excl. fuel) and food retailers’ sales, 2011-16
- Leading players
- Key metrics
- Market shares
-
- Figure 5: Spain: Leading grocery retailers’ shares of all food retailers’ sales, 2014
- Online
-
- Figure 6: Spain: Percentage of individuals buying online in the past 12 months, 2014
- The consumer
- Who shops for groceries
-
- Figure 7: Spain: Who is responsible for grocery shopping, September 2015
- How they shop for groceries
-
- Figure 8: Spain: How they shop for groceries, September 2015
- Where they shop for groceries
-
- Figure 9: Spain: Where they spend the most on groceries, September 2015
- What we think
Issues and Insights
-
- Can hypermarkets make a come-back?
- The facts
- The implications
- How can retailers address the rise in single person households?
- The facts
- The implications
The Market – What You Need to Know
-
- Food will fall as % of all consumption
- Food deflation in 2014
- Grocers account for almost two thirds of food and drink spending
- Food retailers set to lose share of all retail sales
Spending and Inflation
-
- Consumer spending
-
- Figure 10: Spain: Consumer spending on food, drink and tobacco (incl. VAT), 2010-15
- Inflation
-
- Figure 11: Spain: Harmonised indices of consumer prices – annual % change, 2010-14
- Figure 12: Spain: Harmonised indices of consumer prices – year-on-year % change food and drink, April 2014-Sept 2015
Channels of Distribution
-
- Grocers account for almost two-thirds of food and drink spending
-
- Figure 13: Spain: Estimated distribution of spending on food, drink and tobacco, 2014
Sector Size and Forecast
-
- Sector share stabilises
-
- Figure 14: Spain: Food retailers’ sales (excl. VAT), 2010-15
- Figure 15: Spain: Food retailers’ sales forecasts (excl. VAT), 2015-20
Leading Retailers – What You Need to Know
-
- Mercadona will face stronger competition
- Consolidation stalls in 2014
- Online investment to pick up
Leading Food Retailers
-
- Mercadona continues to outperform
- Discounters strengthen their offer
- Hypermarkets hold back other groups
- Grupo Eroski reinvents itself
- Sales
-
- Figure 16: Spain: Leading grocery retailers - sales (excl.VAT), 2011-14
- Store numbers
-
- Figure 17: Spain: leading grocery retailers - outlet numbers, 2011-14
- Sales per outlet
-
- Figure 18: Spain: Leading grocery retailers – estimated sales per outlet, 2011-14
Market Shares
-
- Consolidation stalls in 2014
-
- Figure 19: Spain: Leading grocery retailers’ shares of all food retailers sales, 2011-14
Online
-
- Online activity
-
- Figure 20: Spain: Percentage of individuals purchasing online in the past 12 months, 2009-14
- Online sales and leading retailers
- Multichannel investment will pick up
- Threat from Amazon?
The Consumer – What You Need to Know
-
- Numbers responsible for grocery shopping could rise
- Women are key primary shoppers
- Proximity shopping thrives
- Online shoppers a small minority
- Mercadona dominates
- Secondary shopping more dispersed
The Consumer – Who Shops for Groceries
-
- Number of people responsible for grocery shopping could rise
-
- Figure 21: Spain: Who is responsible for grocery shopping, September 2015
- More women are primary shoppers
- 40% of men are mainly/wholly responsible for grocery shopping
-
- Figure 22: Spain: Who is responsible for grocery shopping, September 2015
The Consumer – How They Shop for Groceries
-
- Proximity shopping thrives
- Expanding the fresh offer
-
- Figure 23: Spain: How they shop for groceries, September 2015
- How they do a regular main shop: in-store versus online
-
- Figure 24: Spain: How they shop for groceries, in-store versus online, September 2015
- Potential online shoppers
-
- Figure 25: Spain: How they shop for groceries, in-store versus online, September 2015
The Consumer – Where They Shop for Groceries
-
- Mercadona attracts a third of primary shoppers
-
- Figure 26: Spain: Where they spend most on groceries, September 2015
-
- Figure 27: Spain: Where they spend most on groceries, by age and affluence, September 2015
- Four players dominate the secondary shop
-
- Figure 28: Spain: Where else they shop for groceries in a typical month, September 2015
-
- Figure 29: Spain: Where else they shop for groceries in a typical month, by age and affluence, September 2015
Appendix – Data Sources, Abbreviations and Supporting Information
-
- Abbreviations
- Data sources
Aldi
-
- What we think
- Aldi Sud still the innovator
- The UK
- Costs
- Online
- Everywhere else
- Company background
- Company performance
-
- Figure 30: Aldi: Group financial performance, 2010-14
- Figure 31: Aldi: Outlet data, 2010-14
- Retail offering
Auchan
-
- What we think
- A primarily hypermarket business
- Growing importance of Eastern Europe
- What of the future?
- Company background
- Company performance
-
- Figure 32: Auchan: Group financial performance, 2010-14
- Figure 33: Auchan: Revenue by region, 2010-14
-
- Figure 34: Auchan: Retail sales estimates by country (Europe only), 2010-14
- Stores
-
- Figure 35: Auchan: Outlet data (consolidated stores only), 2010-14
- Retail offering
Carrefour
-
- What we think
- Turnaround plan bearing fruit
- Smaller stores
- Online a prime focus
- Company background
- Company performance
-
- Figure 36: Carrefour: Group financial performance, 2010-14
- Figure 37: Carrefour: Outlet data, 2010-14
-
- Figure 38: Carrefour (Europe): Outlet numbers 2012-14
- Figure 39: Carrefour: European hypermarket numbers (directly operated stores only), 2014
-
- Figure 40: Carrefour: European supermarket numbers (directly operated stores only), 2014
- Figure 41: Carrefour: European C-store numbers (directly operated stores only), 2014
- Retail offering
Dia
-
- What we think
- Major changes
- Spain starts to pick up
- Mixed portfolio adds flexibility
- Balancing a softer positioning with cost efficiencies
- International
- Company background
- Company performance
-
- Figure 42: Dia: Group financial performance, 2011-14
- Figure 43: Dia: Group outlet data, 2011-14
-
- Figure 44: Dia Spain: Store formats
- Retail offering
E Leclerc
-
- What we think
- Drive continues to perform well
- Investing for the future
- Strengthening its position via alliances
- Company background
- Company performance
-
- Figure 45: E Leclerc: Group financial performance, excl. VAT, 2010-14
- Figure 46: E.Leclerc: Estimated international sales by country, excl. VAT, Inc. fuel, 2011-14
-
- Figure 47: E. Leclerc: Group outlet data, 2010-14
- Retail offering
Mercadona
-
- What we think
- Solid performance
- Strong balance sheet
- Integrated suppliers and own brands
- Continued investment in stores
- Competition builds
- Company background
- Company performance
-
- Figure 48: Mercadona: Financial performance, 2010-14
-
- Figure 49: Mercadona: Outlet data, 2010-14
- Retail offering
Schwarz Group (Lidl, Kaufland)
-
- What we think
- Cost
- Kaufland
- Expansion
- Where next
- Company background
- Company performance
-
- Figure 50: Schwarz Group: Group financial performance, 2010/11-2014/15
-
- Figure 51: Schwarz Group: Outlet data, 2010/11-2014/15
- Retail offering
Spar International
-
- What we think
- Transit locations
- Pushing its health and wellness credentials
- Leading the contactless payment revolution
- Strengthening local ties
- New digital strategy to connect with Millennials
- An award winning brand
- Building on its foodservice offering
- Company background
- Company performance
-
- Figure 52: Spar International: Retail sales, by country, 2010-14
-
- Figure 53: Spar International: Outlets, 2010-14
- Figure 54: Spar International: Retail sales area, 2010-14
- Figure 55: Spar International: Sales per sq m, by country, 2010-14
- Retail offering
Back to top