Table of Contents
Introduction
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- Definition
- Methodology
Executive Summary
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- The market
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- Figure 1: Total retail market value for coffee shops, fast food chains and restaurants, 2014
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- Figure 2: Retail market value of coffee shops in china, 2009-19
- The consumer
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- Figure 3: Most visited restaurants in the last six months, June 2015
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- Figure 4: Most preferred types of Chinese cuisines, June 2015
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- Figure 5: Percentage of consumers’ most preferred meat or fish when dining out, June 2015
- Figure 6: % of consumers’ perception of which meats and fish are of premium quality, June 2015
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- Figure 7: Respondents who have never eaten but would be interested in trying, June 2015
- Figure 8: Consumers’ desired menu information, June 2015
Issues and Insights
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- Coffee shops and dessert shops are posing a threat to casual dining and fast food restaurants
- The facts
- The implications
- Coffee shops and dessert shops are not posing a threat to casual dining and fast food restaurants
- The facts
- The implications
- People are becoming more open to cuisines from other regions of China and are increasingly interested in customization, liberated by the freedom of choice
- The facts
- The implications
- Consumers are requiring menus to play a more varied role. In addition to the price, other information such as the nutritional benefits are desired
- The facts
- The implications
Key Players – What You Need to Know
Who’s Innovating?
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- YUM! launches a premium restaurant
- Gucci dining
- 兔当家 (Rabbit Affairs) niche menu
- Blue Frog
- KFC’s Dragon Twister
The Consumer – What You Need to Know
Trends in the Types of Restaurants Visited
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- Are coffee shops and dessert shops a threat to casual dining and fast food restaurants?
- The popularity of coffee shops positively correlates with development
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- Figure 9: Categories of restaurants
- Figure 10: Coffee shops visited more in the six months to June 2015, by location
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- Figure 11: Coffee shops visited less often in the six months to June 2015, by location
- Visiting coffee shops is common amongst parents
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- Figure 12: Coffee and dessert shop visits from those respondents with children (percentage point difference when compared with the average), June 2015
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- Figure 13: Sweet and sour preference, by monthly personal income, June 2015
- Adapting to the Chinese market
- Coffee shops tap into the desire for healthy lifestyles
- Organic foods and Mintel’s Extend My Brand Trend
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- Figure 14: Interest in the origin of products, by monthly household income, June 2015
- How will the anti-extravagance campaign affect coffee shops’ opportunities?
- The coffee shop experience
- Healthy opportunities for dessert restaurants
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- Figure 15: Consumers who have visited dessert shops more in the last 6 months, June 2015
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- Figure 16: Consumers who have visited dessert shops more in the last 6 months in relation to city, June 2015
- The rise of Chinese fast food
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- Figure 17: Consumers who visited Chinese fast food restaurants more in the last six month, June 2015
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- Figure 18: Consumers who visited foreign fast food restaurants more in the last six month, June 2015
- The rise of barbecue and grill houses
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- Figure 19: Consumers who visited barbecue/grill houses more in the last 6 months, June 2015
Regional Cuisines
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- Are consumers becoming more open to cuisines from other regions of China?
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- Figure 20: Most preferred types of Chinese cuisines, June 2015
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- Figure 21: Preferences of flavours, June 2015
- The ‘Make it Mine’ Trend
- Sense of the Intense
- Vegetarianism
Meats and Fish
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- What are Chinese consumers’ preferences and national trends for meat and fish?
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- Figure 22: Consumers’ perceptions of meat and fish, June 2015
- Figure 23: Preferred choice of meat, by monthly personal income, June 2015
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- Figure 24: Concern over food safety, by monthly personal income, June 2015
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- Figure 25: Appreciation of nutritional quality, by monthly personal income, June 2015
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- Figure 26: Meat and fish perception map
Interest in Foreign Cuisines
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- Are Chinese consumers becoming more open to other foods from around the world?
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- Figure 27: Types of foreign cuisine eaten and interest in trying, June 2015
- Figure 28: Respondents who have never eaten but would be interested in trying – 2014/15 comparison
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- Figure 29: Respondents who have never eaten but would be interested in trying – City tiers, June 2015
- Figure 30: Consumers who have tried before and would be interested in trying again – City tiers, June 2015
- Success of foreign Asian cuisines
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- Figure 31: Respondents who have never tried European cuisine but would be interested to, June 2015
- Figure 32: Respondents who have tried European cuisine and are interested in trying again, June 2015
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- Figure 33: Respondents who have never eaten Spanish/Greek cuisine but would be interested to try, June 2015
- Figure 34: Respondents who have eaten Spanish/Greek cuisine and would be interested in eating again, june 2015
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- Figure 35: Respondents who have tried Brazilian/Mexican cuisine before and would be interested in trying again, June 2015
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- Figure 36: Respondents who have never tried Brazilian/Mexican cuisine but would be interested to, June 2015
The Role of the Menu
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- Other than showing the food and price what is important for consumers to see from the menu?
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- Figure 37: Consumers’ preferences for menu information, June 2015
- Source of ingredients
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- Figure 38: Interest in nutritional information, by monthly household income, June 2015
- Popularity of the dish
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- Figure 39: Popularity of the dish, by age and gender demographics, June 2015
- Allergy information
Mintropolitans
Appendix – Methodology and Definitions
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- Mintropolitans
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