Table of Contents
Introduction and Report Scope – Europe
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- Country and company coverage
- Consumer research coverage
- Definitions
- Retail sector definitions
- Consumer spending definitions
- Financial definitions
- Currencies
- Sales tax rates
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- Figure 1: VAT rates, 2010-14
- Abbreviations
Executive Summary
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- Spending and Inflation
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- Figure 2: Italy: Harmonised indices of consumer prices for clothing and footwear – Annual % change, Jan 2014-July 2015
- Figure 3: Italy: Consumer spending on clothing (incl. VAT), 2011-15 (f)
- Sector size and forecast
- Channels of distribution
- Leading clothing specialists
- Online
- The consumer: Attitudes to clothing size and fit
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- Figure 4: Italy: Attitudes towards clothing size and fit, August 2015
- The consumer: Interest in sizing and fitting services
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- Figure 5: Italy: Interest in clothing size and fitting services, August 2015
- The consumer: Reasons for returns
- What we think
Issues and Insights
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- Slow to take up e-commerce, but open to new technologies
- The facts
- The implications
- Keen to dress well, but unsure how best to do so
- The facts
- The implications
Spending and Inflation
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- Key points
- Economy and consumer confidence
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- Figure 6: Italy: Consumer and retailer confidence levels, January 2014-August 2015
- Inflation
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- Figure 7: Italy: Harmonised indices of consumer prices for clothing and footwear – Annual % change, 2010-14
- Figure 8: Italy: Harmonised indices of consumer prices for clothing and footwear – Annual % change, Jan 2014-July 2015
- Consumer spending on clothing
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- Figure 9: Italy: Consumer spending (incl. VAT), 2010-15
- Figure 10: Italy: Consumer spending on clothing (incl. VAT), 2011-15
Channels of Distribution
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- Key points
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- Figure 11: Italy: Clothing – Channels of distribution, 2014 (est)
Retail Sector Size and Forecast
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- Key points
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- Figure 12: Italy: Clothing retailers’ sales (excl. VAT), 2010-15
- Figure 13: Italy: Clothing, footwear and textiles specialists as share of all retail sales, 2010-15
- Figure 14: Italy: Forecast clothing retailers’ sales (excl. VAT), 2015-20
Online
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- Key points
- The online shopper
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- Figure 15: Europe: Percentage of all individuals who have bought clothing or sports goods online in the last year, 2014
- Figure 16: Italy: Percentage of all individuals saying they have bought clothing or sports goods online in the last year, 2010-14
- Online spending on clothing
- Online clothing retailers
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- Figure 17: Italy: Clothing retailers purchased from in the last 12 months, in-store versus online, August 2014
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- Figure 18: Italy: Major online retailers of clothing, 2015
Leading Clothing Specialists
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- Key points
- OVS expands and grows sales
- Benetton looks to its home market
- Bernardi being dismantled
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- Figure 19: Italy: Leading clothing specialistsby sales (excl. VAT), 2012-14
- Figure 20: Italy: Leading clothing specialists, outlet numbers, 2012-14
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- Figure 21: Italy: Leading clothing specialists, sales per outlet, 2012-14
Leading Clothing Specialist – Market Shares
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- Figure 22: Italy: Leading clothing specialists, market shares, 2012-14
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The Consumer: Attitudes towards Clothing Size and Fit
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- Key points
- Consumers often need to alter clothes
- Approaching two-thirds recognise the value of good fit
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- Figure 23: Italy: Attitudes towards clothing size and fit, August 2015
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- Figure 24: Italy: Attitudes towards clothing size and fit, by gender, August 2015
The Consumer: Interest in Sizing and Fitting Services
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- Key points
- Over two-thirds want standardised sizing
- Digital solutions to sizing problems
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- Figure 25: Italy: Interest in clothing size and fitting services, August 2015
The Consumer: Reasons for Returns
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- Key points
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- Figure 26: Italy: Those who have returned goods bought online, August 2015
- Wrong size is reason for half of returns
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- Figure 27: Italy: Reasons for returning goods bought online, August 2015
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- Figure 28: Italy: Reasons for returning goods bought online, August 2015
C&A
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- What we think
- Broad offer leaves it vulnerable
- Western Europe weak, expanding in the East
- Online
- Company background
- Company performance
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- Figure 29: C&A (Europe): Group sales performance, 2010/11-2014/15
- Figure 30: C&A (Europe): Outlet data, 2010/11-2014/15
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- Figure 31: C&A (Europe): Outlet data, by country, 2014/15
- Retail offering
H&M Hennes & Mauritz
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- What we think
- On-trend affordable fashion proposition
- H&M Sport potential
- Further store expansion opportunities
- Expanding and broadening the online offer
- Company background
- Company performance
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- Figure 32: H&M Hennes & Mauritz: Group financial performance, 2009/10-2013/14
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- Figure 33: H&M Hennes & Mauritz: Outlet data, 2009/10-2013/14
- Retail offering
Grupo Inditex
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- What we think
- Store openings drive growth
- Shifting focus to new markets
- Zara, the jewel in the crown
- Company background
- Company performance
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- Figure 34: Grupo Inditex: Group financial performance, by major European country, 2010/11-2014/15
- Figure 35: Grupo Inditex: Share of sales, by retail brand, 2014/15
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- Figure 36: Grupo Inditex: Sales and operating profit, by major retail brand, 2010/11-2014/15
- Figure 37: Grupo Inditex: Outlet data, by region, 2014/15
- Figure 38: Grupo Inditex: Store numbers, by retail brand, 2014/15
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- Figure 39: Grupo Inditex: Outlet data, 2010/11-2014/15
- Figure 40: Grupo Inditex: Sales per store, by brand, 2014/15
- Retail offering
OVS
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- What we think
- Positioning the OVS brand as a trendier fast-fashion destination
- Domestic consolidation and selective international expansion
- Expo Milano 2015 boost
- New fashion-forward store concept sales are ‘excellent’
- Growing online presence resulting in increased e-commerce sales
- Company background
- Company performance
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- Figure 41: OVS SpA: Financial performance, 2010/11-2014/15
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- Figure 42: OVS SpA: Outlet data, 2010/11-2014/15
- Retail offering
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