Table of Contents
Introduction and Report Scope – Europe
-
- Country and company coverage
- Consumer research coverage
- Definitions
- Retail sector definitions
- Consumer spending definitions
- Financial definitions
- Currencies
- Sales tax rates
-
- Figure 1: VAT rates, 2010-14
- Abbreviations
Executive Summary
-
- Spending and inflation
-
- Figure 2: Germany: Harmonised indices of consumer prices for clothing and footwear – Annual % change, 2011-July 2015
-
- Figure 3: Germany: Consumer spending on clothing and footwear (incl. VAT), 2011-15
- Sector size and forecast
- Channels of distribution
- Leading clothing specialists
- Online
- The consumer: Attitudes to clothing size and fit
-
- Figure 4: Germany: Attitudes to clothing size and fit, August 2015
- The consumer: Interest in sizing and fitting services
-
- Figure 5: Germany: Interest in clothing size and fitting services (%), August 2015
- The consumer: Reasons for returns
-
- Figure 6: Germany: Those who have returned goods bought online, August 2015
- What we think
Issues and Insights
-
- Giving consumers the confidence to spend more
- The facts
- The implications
- Inaccurate descriptions causing high level of returns
- The facts
- The implications
Spending and Inflation
-
- Key points
- Economy and consumer confidence
-
- Figure 7: Germany: Consumer and retailer confidence levels, January 2014-August 2015
- Inflation
-
- Figure 8: Germany: Harmonised indices of consumer prices for clothing and footwear – Annual % change, 2010-14
- Figure 9: Germany: Harmonised indices of consumer prices for clothing and footwear – Annual % change, Jan 2014-Aug 2015
- Consumer spending on clothing
-
- Figure 10: Germany: Consumer spending (incl. VAT), 2011-15
Channels of Distribution
-
- Key points
-
- Figure 11: Germany: Estimated distribution of consumer spending on clothing and footwear by value in % terms, 2014
Retail Sector Size and Forecast
-
- Key points
- Specialists lose market share
-
- Figure 12: Germany: Clothing specialists sales (excl. VAT), 2010-15
- Figure 13: Germany: Clothing specialists sales (excl. VAT), 2015-20
Online
-
- Key points
- The online shopper
-
- Figure 14: Europe: Proportion of people saying they have bought clothing or sports goods online in the last year, 2014
- Figure 15: Germany: % of all individuals who have bought online in the last year, clothing/sportswear and all items, 2010-14
- Online spending on clothing
- Online clothing retailers
-
- Figure 16: Germany: Leading clothing retailers’ online sales (excl. VAT), 2012-14
Leading Clothing Specialists
-
- Key points
-
- Figure 17: Germany: Leading clothing specialists, sales (excl vat), 2012-14
- Figure 18: Germany: Leading clothing specialists, outlet numbers, 2012-14
- Figure 19: Germany: Leading clothing specialists, annual sales per outlet, 2012-14
Leading Clothing Specialist – Market Shares
-
-
- Figure 20: Germany: Leading specialist retailers’ shares of spending on clothing and footwear, 2012-14
-
The Consumer: Attitudes to Clothing Size and Fit
-
- Key points
- Consumers lack confidence
-
- Figure 21: Germany: Attitudes to clothing size and fit, August 2015
- Women are more willing to spend more to get the right fit
-
- Figure 22: Germany: Attitudes to clothing size and fit, by gender, August 2015
The Consumer: Interest in Sizing and Fitting Services
-
- Key points
- Three-quarters of consumers want standardised sizing
- Lack of enthusiasm for digital solutions
- Two-thirds want a wider range of sizes
- The young want to personalise
-
- Figure 23: Germany: Interest in sizing and fitting services, August 2015
The Consumer: Reasons for Returns
-
- Over one-third have returned items bought online
-
- Figure 24: Germany: Those who have returned goods bought online, August 2015
- Poor fit the main reason for returns
-
- Figure 25: Germany: Reasons for returns, August 2015
- Poor descriptions also causing returns
-
- Figure 26: Germany: Reasons for returns, by gender, August 2015
C&A
-
- What we think
- Broad offer leaves it vulnerable
- Western Europe weak, expanding in the East
- Online
- Company background
- Company performance
-
- Figure 27: C&A (Europe): Group sales performance, 2010/11-2014/15
- Figure 28: C&A (Europe): Outlet data, 2010/11-2014/15
-
- Figure 29: C&A (Europe): Outlet data, by country, 2014/15
- Retail offering
Esprit
-
- What we think
- Radical moves in Germany
- Asia-Pacific also weak
- Childrenswear partnership with Zannier
- Company background
- Company performance
-
- Figure 30: Esprit: Group financial performance, 2010/11-2014/15
- Figure 31: Esprit: Turnover, by segment, 2011/12-2014/15
-
- Figure 32: Esprit: Share of turnover, by product division, 2014/15
- Figure 33: Esprit: Outlet data, 2010/11-2014/15
-
- Figure 34: Esprit: Directly managed retail stores, by country, 2011/12-2014/15
- Retail offering
H&M Hennes & Mauritz
-
- What we think
- On-trend affordable fashion proposition
- H&M Sport potential
- Further store expansion opportunities
- Expanding and broadening the online offer
- Company background
- Company performance
-
- Figure 35: H&M Hennes & Mauritz: Group financial performance, 2009/10-2013/14
-
- Figure 36: H&M Hennes & Mauritz: Outlet data, 2009/10-2013/14
- Retail offering
Grupo Inditex
-
- What we think
- Store openings drive growth
- Shifting focus to new markets
- Zara, the jewel in the crown
- Company background
- Company performance
-
- Figure 37: Grupo Inditex: Group financial performance, by major European country, 2010/11-2014/15
- Figure 38: Grupo Inditex: Share of sales, by retail brand, 2014/15
-
- Figure 39: Grupo Inditex: Sales and operating profit, by major retail brand, 2010/11-2014/15
- Figure 40: Grupo Inditex: Outlet data, by region, 2014/15
- Figure 41: Grupo Inditex: Store numbers, by retail brand, 2014/15
-
- Figure 42: Grupo Inditex: Outlet data, 2010/11-2014/15
- Figure 43: Grupo Inditex: Sales per store, by brand, 2014/15
- Retail offering
Otto Group (Multichannel Retail)
-
- What we think
- 3SI transformation
- Creating fashion start-ups
- Russian troubles
- Company background
- Company performance
-
- Figure 44: Otto Group (Multichannel Retail): Group financial performance, 2010/11-2014/15
- Retail offering
Primark/Penneys
-
- What we think
- Continued expansion
- Tough German market
- Online
- Company background
- Company performance
-
- Figure 45: Primark/Penneys: Group financial performance, 2010/11-2014/15
- Figure 46: Primark/Penneys: Outlet data, 2010/11-2014/15
- Retail offering
TJX Europe (TK Maxx)
-
- What we think
- A loyal following
- New markets
- Online
- Company background
- Company performance
-
- Figure 47: TJX Europe (TK Maxx): Group financial performance, 2010/11-2014/15
-
- Figure 48: TJX Europe (TK Maxx): Outlet data, 2010/11-2014/15
- Retail offering
Back to top
