Table of Contents
Executive Summary
-
- The issues
- Moderate sales growth
-
- Figure 1: Sales of pest control and repellents, by segment, 2010-20
- Limited incidence of product and service usage
-
- Figure 2: Pest control product and service use, June 2015
- Product and service selection starts with fast results
-
- Figure 3: Select pest control product and service attributes, June 2015
- The opportunities
- Focus on family households
-
- Figure 4: Pest control product and service use, by marital status and presence of children, June 2015
- Opportunity for sprayless applications
-
- Figure 5: Any type of pest control and repellent products used, June 2015
- Natural, non-chemical products potentially drive growth
-
- Figure 6: Attitudes toward safety of pest control products and services, June 2015
- What it means
The Market – What You Need to Know
-
- Category growth is steady, but slow
- Warmer weather trends could boost future sales
- Bedbug activity is on the rise
- Family households are heavier category users
Market Size and Forecast
-
- Moderate growth projected as pest issues become more pervasive
-
- Figure 7: Total US sales and fan chart forecast of pest control and repellents, at current prices, 2010-20
- Figure 8: Total US sales and forecast of pest control and repellents, at current prices, 2010-20
Market Breakdown
-
- Residential services account for majority of category sales
-
- Figure 9: Share of pest control and repellent sales, by segment, 2015
- Residential services grow faster than products
-
- Figure 10: Sales of pest control and repellents, by segment, 2010-20
Market Perspective
-
- Perceived health risks of chemical products may spur DIY products
-
- Figure 11: Importance of non-toxic as a purchase influencer when selecting pest control and repellents, June 2015
Market Factors
-
- Seasonal fluctuations impact need for pest control
- Bedbugs increase across US
- Married consumers, those with families most likely to use
-
- Figure 12: Married share of adult population, 2003-13
- Figure 13: Households, by presence of own children, 2003-13
Key Players – What You Need to Know
-
- Spectrum Brands outperforms bigger players
- Orkin sees growth in the residential services market
- Future growth lies with new formats, natural options
Manufacturer and Service Provider Sales of Pest Control and Repellents
-
- SC Johnson leads but Spectrum gains 14.3% with outdoor products
- Terminix leads services brands
-
- Figure 14: Orkin YouTube ad, 2015
- Manufacturer sales of pest control and repellents
-
- Figure 15: Manufacturer sales of pest control and repellents, 2014 and 2015
What’s Working?
-
- Spectrum’s Hot Shot brand grows in all subsegments
-
- Figure 16: Hot Shot “Save the Day” television ad, 2015
- Figure 17: MULO sales of Hot Shot pest control and repellents, 2014 and 2015
- SC Johnson maintains lead with Raid and OFF!
- Tomcat devices offer multiuse, versatile, and humane rodent control
-
- Figure 18: Tomcat YouTube ad, 2014
- Figure 19: MULO sales of Tomcat pest control devices, 2014 and 2015
What’s Struggling?
-
- OFF! repellent devices decline substantially
-
- Figure 20: MULO sales of OFF! pest control devices, 2014 and 2015
- Other Spectrum indoor brands drop as Hot Shot grows
-
- Figure 21: MULO sales of Spectrum indoor pest control products, 2014 and 2015
What’s Next?
-
- Preventive products go beyond eradication
-
- Figure 22: Raid YouTube ad, 2014
- Chemical-free and natural products
The Consumer – What You Need to Know
-
- Moderately high incidence of pest issues, though consumers don’t necessarily take action
- Sprays most commonly used format of pest control products
- Pest control users want quick results
- Worry about product safety is widespread
- Despite increased incidence of pests, low concern about disease
Incidence of Pest Issues
-
- Incidence of common pests is relatively high but many report no issues
-
- Figure 23: Incidence of pest issues, June 2015
- Southern and western regions most likely to experience pest issues
-
- Figure 24: Any incidence of pest issues, by region, June 2015
Pest Control Product Use
-
- Home product usage higher than yard product usage
-
- Figure 25: Pest control product use, June 2015
- Family households represent opportunity for products brands
-
- Figure 26: Pest control product use, by marital status and presence of children, June 2015
- Hispanics more apt than non-Hispanics to use pest control products
-
- Figure 27: Pest control product and service use, by Hispanic origin, June 2015
Pest Control Service Use
-
- Low incidence of pest control services in the last year
-
- Figure 28: Pest control service use, June 2015
- Family households more reliant on pest control services
-
- Figure 29: Pest control services use, by marital status and presence of children, June 2015
- Hispanics report above-average use of pest control services
-
- Figure 30: Pest control service use, by Hispanic origin, June 2015
Types of Pest Control and Repellents Products Used
-
- Sprays are most used format
-
- Figure 31: Types of pest control and repellents products used, June 2015
- Hispanics more apt to use devices than non-Hispanics
-
- Figure 32: Use of pest control devices, by Hispanic origin, June 2015
Important Pest Control Product Attributes
-
- Fast-acting, easy-to-use products appeal most, but non-toxic is important
-
- Figure 33: Important pest control product attributes, June 2015
- Boomers most likely to look for fast-acting, easy application, non-toxic
-
- Figure 34: Important pest control product attributes, by generations, June 2015
Important Pest Control Service Attributes
-
- Fast-acting is less important when selecting services
-
- Figure 35: Important pest control service attributes, June 2015
- Women more apt to look for non-toxic, natural/organic services
-
- Figure 36: Important pest control service attributes, by gender, June 2015
Attitudes toward Pest Control Products and Services
-
- Low confidence in product safety, but few feel services are more effective
-
- Figure 37: Attitudes toward safety of pest control products and services, June 2015
- Relatively low level of concern about pest-borne disease and damage
-
- Figure 38: Attitudes toward pests, June 2015
- Millennials concerned about pests but least savvy using products
-
- Figure 39: Attitudes toward pests and pest control products, by generations, June 2015
Appendix – Data Sources and Abbreviations
-
- Data sources
- Sales data
- Fan chart forecast
- Consumer survey data
- Abbreviations and terms
- Abbreviations
Appendix – Market
-
- Market size and forecast
-
- Figure 40: Total US sales and forecast of pest control and repellents, at inflation-adjusted prices, 2010-20
- Market breakdown
-
- Figure 41: Total US retail sales and forecast of pest control products and services, by segment, at current prices, 2013 and 2015
- Figure 42: Total US sales and forecast of pest control services, at current prices, 2010-20
- Figure 43: Total US sales and forecast of pest control products, at current prices, 2010-20
- Figure 44: Total US retail sales of pest control products, by type, at current prices, 2009-19
Appendix – Key Players
-
-
- Figure 45: MULO sales of outdoor pest control products, by leading companies and brands, rolling 52 weeks 2014 and 2015
- Figure 46: MULO sales of pest control devices, by leading companies and brands, rolling 52 weeks 2014 and 2015
-
- Figure 47: MULO sales of indoor pest control products, by leading companies and brands, rolling 52 weeks 2014 and 2015
- Figure 48: MULO sales of multipurpose pest control products, by leading companies and brands, rolling 52 weeks 2014 and 2015
-
Appendix – Consumer
-
- Correspondence analysis
-
- Figure 49: Correspondence analysis – Important pest control product and service attributes, June 2015
- Correspondence analysis methodology
-
- Figure 50: Important pest control product and service attributes, June 2015
- Experian Simmons analysis
-
- Figure 51: Brands of insect repellents used in household, by select demographics, February 2014-March 2015
- Figure 52: Types of insecticides used in household, by select demographics, February 2014-March 2015
-
- Figure 53: Brands of insecticides used in household, February 2014-March 2015
Back to top