Better-for-you Eating Trends: Spotlight on Real - US - September 2016
Better-for-you Eating Trends: Spotlight on Real - US - September 2016

"When seeking better-for-you foods, consumers avoid certain elements in their diets, chiefly artificial ingredients of all forms, and express a general distrust of genetically modified ingredients. At the same time, many consumers are seeking foods with added health attributes, namely protein, fiber, and whole grains. Brands have focused product innovation largely on low/no-allergen foods in recent years, and there appears to be opportunity for added-health attributes to appeal to ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Perspective
Market Factors

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Overall Health Perceptions
Generational Health Perceptions
Health Perceptions Differ by Race
Income on Health Perceptions
Parents and Health
More Children in a Household Impacts Role of Health in Food
Hispanic Health Perceptions
Dieting and Healthy Foods
Consumers Avoiding Artificial

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

What’s Available to BFY Consumers?

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Correspondence Analysis Methodology