Table of Contents
Executive Summary
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- Commercial thinking to counter the cuts
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- Figure 1: Leisure centre and swimming pool revenues, 2010-20
- Potential for growth in non-sport facilities
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- Figure 2: Estimated breakdown of leisure centre and swimming pool revenues, 2015
- In outsourcing we trust
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- Figure 3: Leisure centre and swimming pool numbers, by operator type, April 2015
- Only one in three adults visit leisure centres and pools
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- Figure 4: Leisure centre and swimming pool visitors, June 2015
- Happy customers feel the quality and the width
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- Figure 5: Satisfaction with individual elements of leisure centre and swimming pool facilities and services, June 2015
- Wi-Fi makes the connection for Millennials
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- Figure 6: Incentives to use non-sporting facilities at public leisure centres and swimming pools, June 2015
Issues and Insights
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- What will the leisure centre of the future look like?
- The facts
- The implications
- How can centres and pools attract more visitors?
- The facts
- The implications
- How can operators promote usage of non-sport facilities?
- The facts
- The implications
The Market – What You Need To Know
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- Commercial focus prioritises revenue generation
- New venues help diversify income streams
- Centres branch out to escape falling participation rates
- Spending cuts the major threat to future provision
- Centres and pools act as agents for change on public health
- Potential of technology still to be explored
Market Drivers
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- Sports participation takes a dive
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- Figure 7: Change in once a week participation in Sport England-funded sports, April 2014-March 2015 V October 2013-October 2014
- Leisure centres vulnerable to continuing public spending cuts
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- Figure 8: Local authority spending on sport and leisure services, 2010/11-2013/14
- Rising wages to ease cost pressures for some
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- Figure 9: Trends in inflation and wages growth, March 2010-February 2015
- Leisure centres to play key role in improving public health
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- Figure 10: Public health issues with which councils are most concerned, January 2015
- A more even playing field in public/private competition
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- Figure 11: Health and fitness club membership numbers, 2010-14
- Mobile technologies bring in business
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- Figure 12: Ownership of mobile phones, by age, November 2014
- Energy prices raise sustainability pressure
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- Figure 13: Price of fuels purchased by non-domestic consumers, 2009-15*
Market Size and Forecast
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- Market clings on to Olympic gains
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- Figure 14: Leisure centre and swimming pool revenues, 2010-20
- Forecast
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- Figure 15: Forecast of leisure centre and swimming pool revenues, 2010-20
Segment Performance
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- Centre numbers hold steady despite cuts
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- Figure 16: Leisure centre and swimming pool numbers, by type of facility, 2013-15
- Will centres go beyond sport?
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- Figure 17: Estimated revenue breakdown of leisure centres and swimming pools, 2013-15
Key Players – What You Need to Know
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- Charity pays
- Century for leading pair
- New facilities go wild
- Taking a plunge on crowdfunding
- Future ambitions move upscale
- Major players keep admissions edging upwards
Market Share
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- Trust model emerges to advantage of all
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- Figure 18: Leisure centre and swimming pool numbers, by operator type, 2013-15
- Leading operators go ton up
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- Figure 19: Leading operators of leisure centres and swimming pools, by turnover and centre numbers, August 2015
Companies and Brands
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- Greenwich Leisure Limited (GLL)
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- Figure 20: Greenwich Leisure Limited key financials, 2012 and 2013
- Sports and Leisure Management Limited (SLM)
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- Figure 21: Sports and Leisure Management Limited key financials, 2013 and 2014
- Places for People Leisure
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- Figure 22: Places for People Leisure key financials, 2013 and 2014
- Fusion Lifestyle
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- Figure 23: Fusion Lifestyle key financials, 2013 and 2014
- Parkwood Leisure Limited
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- Figure 24: Parkwood Leisure Limited key financials, 2013 and 2014
- Serco Leisure
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- Figure 25: Serco Leisure key financials, 2012 and 2013
Launch Activity and Innovation
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- Wild swimming comes to the city
- Crowdfunders take the plunge
- Volunteers pick up the pieces
- Luxury (and abstract) for the people
- Alternative sports stack up
The Consumer – What You Need To Know
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- Target women to stem visiting decline
- Help parents get back in the old routine
- Social swimming to make a splash beyond the pool
- Club feel can raise satisfaction rates
- A higher profile for non-sport facilities among players
- Wi-Fi connections to strengthen link between bar and gym
Leisure Centre and Swimming Pool Visiting
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- Fewer people visiting centres and pools
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- Figure 26: Leisure centre and swimming pool visitors, June 2015
- Non-urban areas are under-served
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- Figure 27: Leisure centre and swimming pool visitors, by area of residence, June 2015
- Time pressures threaten frequency of visiting
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- Figure 28: Frequency of visiting leisure centres and swimming pools, October 2013 and June 2015
Motives for Visiting
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- Springing the parent trap
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- Figure 29: Reasons for visiting leisure centres and swimming pools, June 2015
- Spectators see the bigger picture
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- Figure 30: Visiting leisure centres and swimming pools for non-sport activities, by other reasons for visiting, June 2015
Leisure Centre and Swimming Pool Activities
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- Taking the fun session beyond the pool
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- Figure 31: Most popular leisure centre and swimming pool activities, June 2015
- Sports seek a more frequent player base
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- Figure 32: Leisure centre and swimming pool activities, by frequency of leisure centre and swimming pool visiting, June 2015
- Variety to spice up user repertoires
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- Figure 33: Repertoire of sports activities participated in at public leisure centres and swimming pools, June 2015
Satisfaction with Facilities and Services
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- New breed of public libraries to raise satisfaction rates again
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- Figure 34: Overall satisfaction with public leisure centre and swimming pool facilities and services, June 2015
- Staff are friendlier than customers
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- Figure 35: Satisfaction with individual elements of leisure centre and swimming pool facilities and services, June 2015
Use of Non-sports Facilities
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- Exit via the gift shop?
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- Figure 36: Use of non-sports facilities at public leisure centres and swimming pools, June 2015
- Sweating the centre’s business assets
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- Figure 37: Use of non-sports facilities at public leisure centres and swimming pools, by frequency of visiting, June 2015
Incentives to Use Non-Sports Facilities
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- Millennials expect to connect
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- Figure 38: Incentives to use non-sports facilities at public leisure centres and swimming pools, June 2015
- Performance-enhancing incentives break into regular habits
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- Figure 39: Incentives to use non-sports facilities at public leisure centres and swimming pools, by frequency of visiting, June 2015
Appendix
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- Data sources
- Abbreviations
- Fan chart forecast
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- Figure 40: Forecast of public leisure centre and swimming pool revenues, 2015-20
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