Table of Contents
Executive Summary
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- The market
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- Figure 1: Estimated market value for events tourism, IoI, NI and RoI, 2010-20
- Forecast
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- Figure 2: Estimated value of the events market and the estimated external market, NI and RoI, 2015
- Market factors
- Rise in device ownership gives more scope for event providers
- Consumer confidence on the rise could encourage more visits to events
- Irish weather plays an influential role in event attendance
- A third of UK ticket fraud occurs during summer months
- Companies and innovations
- The consumer
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- Figure 3: Types of events or festivals consumers have visited in the last 12 months, NI and RoI, May 2015
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- Figure 4: Types of event, festival or concert consumers would consider visiting in the future, NI and RoI, July 2014
- Better transport facilities could generate more footfall
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- Figure 5: Factors (excluding cost) that would encourage consumers to attend more events or festivals, NI and RoI, May 2015
- Distance to events deters consumers
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- Figure 6: Factors that in the past have prevented consumers from attending events or festivals, NI and RoI, May 2015
- What we think
Issues and Insights
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- How is the Irish events tourism market expected to perform in 2015?
- The facts
- The implications
- How has the recent economic climate impacted the events tourism market?
- The facts
- The implications
- What are the types of events that Irish consumers are attending?
- The facts
- The implications
- What are the main factors prohibiting consumers from attending more events?
- The facts
- The implications
Market Overview
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- Key points
- Rise in device ownership gives more scope for event providers
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- Figure 7: Smartphone ownership, NI and RoI, March 2014-May 2015
- Figure 8: Tablet device ownership, NI and RoI, March 2014-May 2015
- What this means for the events industry in IoI
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- Figure 9: Entertainment tickets (eg tickets for cinema, concerts, sporting events) bought online in the last 12 months, by device, NI and RoI, March 2015
- Consumer confidence on the rise
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- Figure 10: Indexed consumer confidence, NI, Q4 2012-Q1 2015
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- Figure 11: Indexed consumer sentiment, RoI, September 2014-June 2015
- Consumer views on personal finance see some upward movement
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- Figure 12: Irish consumers who rate their current financial situation as ‘Healthy’, NI and RoI, July 2013-May 2015
- Irish weather plays an influential role in event attendance
- A third of UK ticket fraud occurs during summer months
- Event hosting expected to pay off for IoI economy
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- Figure 13: Top five responses RoI businesses gave to the question: “What are the main positive factors affecting your business this year?"
Market Size and Forecast
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- Key points
- Events market expected to grow in 2015
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- Figure 14: Estimated market value for events tourism, IoI, NI and RoI, 2010-20
- Events market estimated to have contributed €433 million to the IoI economy in 2014
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- Figure 15: Estimated total value of the events market to the Irish economy, NI and RoI, 2014 and 2015
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- Figure 16: Estimated value of the events market and the estimated external market, NI and RoI, 2014
- Forecast
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- Figure 17: Estimated value of the events market and the estimated external market, NI and RoI, 2014 and 2015
- Visitor numbers continue to rise in 2014
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- Figure 18: Estimated total visitor numbers, IoI, NI and RoI, 2010-20
Strengths and Weaknesses
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- Strengths
- Weaknesses
Who’s Innovating?
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- Key points
- Portable device provides everything everywhere
- Festival hearing aids
- Need a lift?
- DICE handpicks the best gigs in your city
Companies and Brands
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- Tourism authorities
- Fáilte Ireland
- Key facts
- Recent developments
- Tourism NI (formerly the NITB)
- Key facts
- Recent developments
- Tourism Ireland
- Key facts
- Recent developments
- NI events
- Lidl Belfast Titanic Maritime Festival
- Tennents Vital
- Belsonic
- Féile An Phobail
- Belfast Beer and Cider Festival
- Belfast Mela
- Ulster Bank Belfast International Arts Festival
- Balmoral Show
- The Dalriada Festival
- RoI events
- Discover Ireland Horse Show
- Electric Picnic
- Galway International Oyster and Seafood Festival
- Temple Bar Trad Festival
- Longitude
- Jameson Dublin International Film Festival
- Tiger Dublin Fringe Festival
The Consumer – Types of Events Attended
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- Key points
- Countryside fairs prove popular among Irish consumers
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- Figure 19: Types of events or festivals consumers have and would/would never consider visiting in the future, NI and RoI, May 2015
- Countryside fairs/festivals appeal to parents and rural consumers
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- Figure 20: Consumers who have visited a countryside fair/show (eg Balmoral Show) in the last 12 months, by presence of children, NI and RoI, May 2015
- Pop events most popular among females and youngsters
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- Figure 21: Consumers who have visited a pop/R&B music concert/festival, NI and RoI, May 2015
- Rock/metal events appeal most to 25-34-year-olds
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- Figure 22: Consumers who have visited a rock/metal/indie/punk music concert/festival in the last 1-2 years, by age, NI and RoI, May 2015
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- Figure 23: Consumers who have visited a rock/metal/indie/punk music concert/festival in the last 1-2 years, by location, NI and RoI, May 2015
- Sports events most popular among men
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- Figure 24: Consumers who have visited a sports event or festival (eg The Open) in the last 12 months, by gender and age, NI and RoI, May 2015
- Half interested in food festivals in the future
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- Figure 25: Consumers who would consider visiting a food festival (eg Galway Oyster Festival) in the future, by presence of children, NI and RoI, May 2015
The Consumer – Factors that Would Encourage Consumers to Attend More Events
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- Key points
- Better transport facilities could generate more footfall
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- Figure 26: Factors (excluding cost) that would encourage consumers to attend more events or festivals, NI and RoI, May 2015
- Mature consumers enjoy one-day events and events close by
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- Figure 27: Consumers stating events taking place in their local area would encourage them to visit more events, by age, NI and RoI, May 2015
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- Figure 28: Consumers stating that events that do not need an overnight stay would encourage them to visit more events, by gender and age, NI and RoI, May 2015
- Less affluent consumers demand more events in their local area
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- Figure 29: Consumers stating that events taking place in their local area would encourage them to visit more events, by social class, NI and RoI, May 2015
- Free Wi-Fi appeals to younger consumers
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- Figure 30: Consumers stating that free Wi-Fi access at the event would encourage them to visit more events, by age, NI and RoI, May 2015
The Consumer – Factors that Have Prevented Consumers from Attending Events
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- Key points
- Distance to events deters consumers
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- Figure 31: Factors that in the past have prevented consumers from attending events or festivals, NI and RoI, May 2015
- Crowd issues worry families with children
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- Figure 32: Factors that in the past have prevented consumers from attending events or festivals, NI and RoI, May 2015
- Events selling out see a third miss out
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- Figure 33: Consumers who have stated that in the past an event being sold out has prevented them from attending events or festivals, by gender and age, NI and RoI, May 2015
- NI consumers more likely to feel there is a poor range of events in NI/RoI
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- Figure 34: Consumers who have stated that in the past a poor range of events in NI/RoI have prevented them from attending events or festivals, by age, NI and RoI, May 2015
Appendix
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- NI Toluna data
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- Figure 35: Types of events or festivals visited by consumers in the last 12 months, by demographics, NI, May 2015
- Figure 36: Types of events or festivals visited by consumers in the last 12 months, by demographics, NI, May 2015 (continued)
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- Figure 37: Types of events or festivals visited by consumers in the last 12 months, by demographics, NI, May 2015 (continued)
- Figure 38: Types of events or festivals visited by consumers between 1-2 years ago, by demographics, NI, May 2015
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- Figure 39: Types of events or festivals visited by consumers between 1-2 years ago, by demographics, NI, May 2015 (continued)
- Figure 40: Types of events or festivals visited by consumers between 1-2 years ago, by demographics, NI, May 2015 (continued)
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- Figure 41: Types of events or festivals visited by consumers over two years ago, by demographics, NI, May 2015
- Figure 42: Types of events or festivals visited by consumers over two years ago, by demographics, NI, May 2015 (continued)
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- Figure 43: Types of events or festivals visited by consumers over two years ago, by demographics, NI, May 2015 (continued)
- Figure 44: Types of events or festivals consumers would consider visiting in the future, by demographics, NI, May 2015
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- Figure 45: Types of events or festivals consumers would consider visiting in the future, by demographics, NI, May 2015 (continued)
- Figure 46: Types of events or festivals consumers would consider visiting in the future, by demographics, NI, May 2015 (continued)
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- Figure 47: Types of events or festivals consumers have not visited and would never consider visiting in the future, by demographics, NI, May 2015
- Figure 48: Types of events or festivals consumers have not visited and would never consider visiting in the future, by demographics, NI, May 2015 (continued)
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- Figure 49: Types of events or festivals consumers have not visited and would never consider visiting in the future, by demographics, NI, May 2015 (continued)
- Figure 50: Factors (excluding cost) that would encourage consumers to attend more events or festivals, by demographics, NI, May 2015
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- Figure 51: Factors (excluding cost) that would encourage consumers to attend more events or festivals, by demographics, NI, May 2015 (continued)
- Figure 52: Factors (excluding cost) that would encourage consumers to attend more events or festivals, by demographics, NI, May 2015 (continued)
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- Figure 53: Factors that in the past have prevented consumers from attending events or festivals, by demographics, NI, May 2015
- Figure 54: Factors that in the past have prevented consumers from attending events or festivals, by demographics, NI, May 2015 (continued)
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- Figure 55: Factors that in the past have prevented consumers from attending events or festivals, by demographics, NI, May 2015 (continued)
- RoI Toluna data
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- Figure 56: Types of events or festivals visited by consumers in the last 12 months, by demographics, RoI, May 2015
- Figure 57: Types of events or festivals visited by consumers in the last 12 months, by demographics, RoI, May 2015 (continued)
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- Figure 58: Types of events or festivals visited by consumers in the last 12 months, by demographics, RoI, May 2015 (continued)
- Figure 59: Types of events or festivals visited by consumers between 1-2 years ago, by demographics, RoI, May 2015
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- Figure 60: Types of events or festivals visited by consumers between 1-2 years ago, by demographics, RoI, May 2015 (continued)
- Figure 61: Types of events or festivals visited by consumers between 1-2 years ago, by demographics, RoI, May 2015 (continued)
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- Figure 62: Types of events or festivals visited by consumers over two years ago, by demographics, RoI, May 2015
- Figure 63: Types of events or festivals visited by consumers over two years ago, by demographics, RoI, May 2015 (continued)
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- Figure 64: Types of events or festivals visited by consumers over two years ago, by demographics, RoI, May 2015 (continued)
- Figure 65: Types of events or festivals consumers would consider visiting in the future, by demographics, RoI, May 2015 (continued)
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- Figure 66: Types of events or festivals consumers would consider visiting in the future, by demographics, RoI, May 2015
- Figure 67: Types of events or festivals consumers would consider visiting in the future, by demographics, RoI, May 2015 (continued)
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- Figure 68: Types of events or festivals consumers have not visited and would never consider visiting in the future, by demographics, RoI, May 2015
- Figure 69: Types of events or festivals consumers have not visited and would never consider visiting in the future, by demographics, RoI, May 2015 (continued)
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- Figure 70: Types of events or festivals consumers have not visited and would never consider visiting in the future, by demographics, RoI, May 2015 (continued)
- Figure 71: Factors (excluding cost) that would encourage consumers to attend more events or festivals, by demographics, RoI, May 2015
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- Figure 72: Factors (excluding cost) that would encourage consumers to attend more events or festivals, by demographics, RoI, May 2015 (continued)
- Figure 73: Factors (excluding cost) that would encourage consumers to attend more events or festivals, by demographics, RoI, May 2015 (continued)
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- Figure 74: Factors that in the past have prevented consumers from attending events or festivals, by demographics, RoI, May 2015
- Figure 75: Factors that in the past have prevented consumers from attending events or festivals, by demographics, RoI, May 2015 (continued)
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- Figure 76: Factors that in the past have prevented consumers from attending events or festivals, by demographics, RoI, May 2015 (continued)
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