Table of Contents
Executive Summary
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- The market background
- Eating out is a key spending priority
- Modest growth for the eating out market
- Targeting Britain’s ageing population
- A place for a Living Wage?
- Launch activity and innovation
- New in-store features emphasise the experience of eating out
- Clean, bright, lively take on fast food
- The role of digital in-store design
- Unusual venues – Unlocking new locations
- Food presentation trends
- The consumer
- Factors influencing venue choice
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- Figure 1: Factors influencing venue choice, April 2015
- Attitudes towards restaurant design
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- Figure 2: Attitudes towards restaurant design, April 2015
- Venue enticements
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- Figure 3: Venue enticements, April 2015
- Venue deterrents
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- Figure 4: Venue deterrents, April 2015
- Attitudes towards service
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- Figure 5: Attitudes towards service when eating out, April 2015
- What we think
Issues and Insights
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- Investing in restaurant interiors remains key to delivering on atmosphere
- The facts
- The implications
- Showcasing food preparation can re-emphasise the eating out experience
- The facts
- The implications
- Snacking offers further potential for full-service venues
- The facts
- The implications
- Buzzworthy dishes can combat retail competition
- The facts
- The implications
The Market – What You Need to Know
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- Eating out is a key spending priority
- Modest growth for the eating out market
- Targeting Britain’s ageing population
- A place for a Living Wage?
Market Drivers
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- Consumer finances are beginning to improve
- Eating out is a key spending priority
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- Figure 6: Selected consumer spending priorities (after bills), April 2013-April 2015
- Modest growth for the eating out market
- Targeting Britain’s ageing population
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- Figure 7: Trends in the age structure of the UK population, 2009-19
- Investing in a Living Wage
Key Players – What You Need to Know
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- New in-store features emphasise the experience of eating out
- Clean, bright, lively take on fast food
- The role of digital in-store design
- Unusual venues – Unlocking new locations
- Food presentation trends
Launch Activity and Innovation
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- New in-store features emphasise the experience of eating out
- Clean, bright, lively take on fast food
- Paired pack design should appeal to core fast food users
- The role of digital in-store design
- Unusual venues – Unlocking new locations
- The latest food presentation trends
- Using presentation to strengthen added-value perceptions
- Finding a balance between buzzworthy dishes and gimmickry
The Consumer – What You Need to Know
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- Price range affects venue choice more than price promotions
- Word of mouth is more influential than food critics
- Operators risk losing control of brand conversation online
- Most customers would pay more for better service
- The importance of restaurant interiors
- Elevating the experience of eating out by showcasing the chefs’ work
- Venue design could help operators drive shorter-stay occasions
- Shorter-stay snacking occasions could prompt more regular visits
- Using new meal occasions to grow the market
- The dangers of cutting corners with cleaning
- Digital solutions could help to speed up service
Factors Influencing Venue Choice
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- Price range affects venue choice more than price promotions
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- Figure 8: Factors influencing venue choice, April 2015
- Word of mouth is more influential than food critics
- Video content can appeal to those affected by venue atmosphere
Attitudes towards Restaurant Design
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- The importance of restaurant interiors
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- Figure 9: Attitudes towards restaurant design, April 2015
- Elevating the experience of eating out by showing the chefs’ work
- Venue design could help operators drive shorter-stay occasions
Venue Enticements
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- Shorter-stay snacking occasions could prompt more regular visits
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- Figure 10: Enticements that would encourage more frequent restaurant visits, April 2015
- Exploring new meal occasions for growth
- Interest in later opening times
Venue Deterrents
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- The dangers of cutting corners with cleaning
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- Figure 11: Venue deterrents, April 2015
- Digital solutions could help to speed up service
- Discerning older diners have high expectations
Attitudes towards Service when Eating Out
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- Most diners are willing to pay more for better service
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- Figure 12: Attitudes towards service when eating out, April 2015
- Operators must be part of the brand conversation online
- New ways for venues to seek feedback
Data Sources and Abbreviations
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- Data sources
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