Table of Contents
Executive Summary
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- The market environment
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- Figure 2: Europe: Broadband penetration, 2014 (as % of households)
- Figure 3: Europe: Devices used to access the internet in the last three months, Nov 2014-Jan 2015
- Market size and forecast
- Leading online retailers
- The consumer: shopping online by device used
- The consumer: where they buy online
- The consumer: online shopping habits and attitudes
- What we think
Issues and Insights
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- Where next for grocery retailers?
- The facts
- The implications
- Payment – the new battleground
- The facts
- The implications
The Market Environment
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- Key points
- Broadband connections reach 73% of households
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- Figure 4: Europe: Broadband penetration, 2014 (as % of households)
- Figure 5: Spain: Percentage of households with a broadband internet connection, 2007-14
- Device access: smartphone access higher in Spain
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- Figure 6: Europe: Devices used to access the internet in the last three months, Nov 2014-Jan 2015
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- Figure 7: Europe: % of individuals buying online in the last year, 2014
- Figure 8: Spain: % of individuals buying online, 2007-14
- Figure 9: Spain: Product categories bought online in the last year, 2014
Market Size and Forecast
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- Online’s relative importance is low at 2.9% of all retail sales
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- Figure 10: Spain: Online retail sales (incl. VAT), 2010-15
- But the channel will continue to grow its share of all retail sales
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- Figure 11: Spain: Online retail sales forecasts (incl. VAT), 2015-20
- Segmentation by major categories
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- Figure 12: Spain: Online retail sales, segmentation by major categories, 2014
- Figure 13: Spain: Estimated online retail sales, by major categories, 2014
Leading Online Retailers
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- Key points
- Amazon moving towards to pole position
- Pioneering - El Corte Inglés
- Flash sales sites move in early
- Fashion pureplayers popular
- Store based fashion retailers building multi-channel capability
- Media Markt steps up in the electricals sector
- Consumers not engaging with online grocery shopping
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- Figure 14: Spain: Major online retailers by net online revenues, 2012-14
- Leading retail sites by visitor numbers
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- Figure 15: Spain: Leading retail websites, by visitor numbers, September 2014
Leading Online Retailers – Market Shares
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- Figure 16: Spain: Leading retailers shares of online sales, 2012-14
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The Consumer – Shopping Online by Device Used
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- Key points
- What we asked
- Laptops and desktops dominate
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- Figure 17: The consumer: Devices used to buy products online in the last 12 months, May 2015
- Men more likely to shop online
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- Figure 18: Spain: The consumer: devices used to buy products online in the last 12 months by gender, May 2015
- Young people much more likely to use mobile devices
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- Figure 19: Spain: The consumer: devices used to buy products online in the last 12 months by age, May 2015
The Consumer – Where They Buy Online
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- Key points
- What we asked
- Amazon dominates
- Online marketplaces appeal to Spanish consumers
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- Figure 20: Spain: The consumer: Where they bought online in the last 12 months, May 2015
- Buying drops off sharply among the over 65s
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- Figure 21: Spain: The consumer: El Corte Inglés shoppers by age, May 2015
- Buying is skewed to the affluent
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- Figure 22: Spain: The consumer: where they shop, by household income, May 2015
The Consumer – Online Shopping Habits and Attitudes
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- Key points
- What we asked
- Payment a key issue
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- Figure 23: Spain: The consumer: online shopping habits and attitudes, May 2015
- Cost-conscious shoppers
- Delivery and returns – key battlegrounds
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- Figure 24: Spain: The consumer: those willing to pay more for same day delivery by age and household income, May 2015
Amazon.com
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- What we think
- Strategy
- Profitability
- Making the most of online
- Company background
- Company performance
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- Figure 25: Amazon.com Inc: Group financial performance, 2010-14
- Retail offering
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- Figure 26: Amazon UK: Estimated sales mix, 2014
- Figure 27: Amazon: Product mix by item count, 2015
Carrefour
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- What we think
- Stepping up domestic in-store pick-up service
- Starts selling online in China
- Enhanced payment initiatives demonstrate commitment to e-commerce
- Streamlining the shopping experience
- Making online shopping more convenient
- e-coupon technology reinforces low pricing policy
- Connected stores offering customers a new shopping experience
- Bolstering non-food offering
- Company background
- Company performance
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- Figure 28: Carrefour: Group financial performance, 2010-14
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- Figure 29: Carrefour: Outlet data, 2010-14
- Retail offering
El Corte Inglés
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- What we think
- Upward turn in operating profits
- Change at the top hails a new era
- Online performing well…
- Company background
- Company performance
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- Figure 30: El Corte Inglés group: Retail financial performance, 2009/10-2014/15
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- Figure 31: El Corte Inglés group: Estimated online sales, 2012/13-2014/15
- Retail offering
Fnac
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- What we think
- Multichannel offer
- Proximity format stores
- Expanding the range
- Company background
- Company performance
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- Figure 32: Fnac: Group financial performance, 2010-14
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- Figure 33: Fnac: Outlet data, 2010-14
- Retail offering
Media Markt/Saturn
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- What we think
- Catching up on e-commerce
- Dominant in Germany
- Company background
- Company performance
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- Figure 34: Media Markt/Saturn: Group financial performance, 2009/10-2013/14
- Figure 35: Media Markt/Saturn: Outlet data, 2009/10-2013/14
- Retail offering
vente-privee.com
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- What we think
- Overstretched in the US
- Focussing on Le Pass and relationships with retailers
- Company background
- Company performance
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- Figure 36: Vente Privee: Group sales performance, 2010-14
- Retail offering
Zalando
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- What we think
- Successful IPO
- Technology at its heart
- Underwhelming expansion in the UK
- Company background
- Company performance
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- Figure 37: Zalando: Group financial performance, 2010-14
- Q1 2015 results
- Retail offering
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