Table of Contents
Executive Summary
-
- The market
-
- Figure 1: Retail sales of beer in Brazil, by value, 2010-14
- Figure 2: Forecast of Brazil retail sales of beer, by value, 2010-20
- Market drivers
- Companies, Brands, and Innovation
-
- Figure 3: Company retail market share by value in the beer market, 2013-14
- The consumer
- Beer is still as popular as ever
-
- Figure 4: Frequency of drinking beer either at home or out of home, April 2015
- Consumption of beer is higher out-of-home
-
- Figure 5: Occasions and places for drinking beer, April 2015
- Premium beers are seen as expensive
- Branding plays an important factor in the beer market
- What we think
Issues and Insights
-
- Using older consumers to increase consumption of craft beer
- The facts
- The implications
- Food pairing can help boost consumption during meal times
- The facts
- The implications
-
- Figure 6: Baden Baden pairing suggestions on packaging, Brazil
Trend Application
-
- Fauxthenticity
- Never Say Die
- Mood to Order
Market Drivers
-
- Key points
- New tax system on cold beverages
- Definition of special beer
- Major breweries investing in the craft beer movement
Who’s Innovating?
-
- Key points
- Ambev broadens its beer segment with new launches
-
- Figure 7: Skol Beats Senses by Ambev, 2014
- Figure 8: Corona Extra, Ambev, 2014
-
- Figure 9: Bohemia Chocolatier and Bohemia Reserva, Ambev 2014
- Heineken redevelops its brand Xingu
-
- Figure 10: New Xingu design
- Brasil Kirin celebrating Japan-Brazil diplomatic treaty
-
- Figure 11: Kirin Ichiban regular (left) and commemorative (right) beers, 2015
- Baden Baden
-
- Figure 12: Baden Baden Heller Block and Baden Baden Witbier, 2014, Brazil
- Grupo Petrópolis (re)launched Miller in Brazil
- Itaipava repackaged with an updated design for the summer
-
- Figure 13: Itaipava new packaging for the summer 2015
Market Size, Forecast, and Segment Performance
-
- Key points
- Worldwide beer market
-
- Figure 14: Worldwide beer markets of selected countries, CAGR retail value and consumption per capita
- Market performance
-
- Figure 15: Retail sales of beer in Brazil, by value, 2010-14
- Figure 16: Retail sales of beer in Brazil, by volume, 2010-14
- Segment performance
-
- Figure 17: Retail value sales of beer, in R$ billion, 2013-14
- Figure 18: Retail volume sales of beer, in billion liters, 2013-14
- Forecast for the beer market
-
- Figure 19: Forecast of Brazil retail sales of beer, by value, 2010-20
- Figure 20: Forecast of Brazil retail sales of beer, by volume, 2010-20
- Forecast methodology
Market Share
-
- Key points
- Ambev still holds the leadership
-
- Figure 21: Company retail market share by value in the beer market, 2013-14
- Figure 22: Company retail market share by volume in the beer market, 2013-14
- Advertising and events to get closer to consumers
Companies and Brands
-
- Ambev
- Grupo Petrópolis
- Brasil Kirin
- Heineken Brasil
The Consumer – Frequency of Drinking Beer
-
- Key points
- Beer is still as popular as ever
-
- Figure 23: Frequency of drinking beer either at home or out of home, April 2015
- Regular beer still dominates the market
- Beer in a can is most common way of consuming beer
-
- Figure 24: Package type, 2011-15, Brazil
- The majority still drink one type of beer
- Non-alcoholic beer on increase
-
- Figure 25: Low/non-alcoholic beer worldwide
- The North-East presents the lowest consumption rates among premium beer
-
- Figure 26: Frequency of drinking beer either at home or out-of-home, by region, April 2015
-
- Figure 27: Spirit-flavored beer, Worldwide
-
- Figure 28: Spirit-flavored beer using Brazilian typical ingredients, Worldwide
The Consumer – Occasions and Places for Drinking Beer
-
- Key points
- Consumption of beer is higher out-of-home
-
- Figure 29: Occasions and places for drinking beer, April 2015
-
- Figure 30: Occasions and places for drinking beer, out-of-home, April 2015
- Self-service beer
- Clubbing with beer
- The right beer with the right food
- Beer is massively consumed at barbeques
-
- Figure 31: Occasions and places for drinking beer, at home, April 2015
The Consumer – Premium Beer Attributes
-
- Key points
- Premium beers are seen as expensive
-
- Figure 32: Premium beer attributes, April 2015
-
- Figure 33: Ingredients clearly highlighted on the label
- Heritage is key for over-55s
- Craft breweries struggling to be seen as premium
-
- Figure 34: Bottles with attractive labels
The Consumer – Attitudes and Behaviors toward Beer
-
- Key points
- Branding plays an important factor in the beer market
-
- Figure 35: Attitudes & behaviors toward beer, April 2015
- Using advertising to bring in customers
- Other ways of advertising
- Money factors are not so important as like in other categories
-
- Figure 36: Attitudes & behaviors toward beer, April 2015
- Spicing up the beer market
-
- Figure 37: Attitudes & behaviors toward beer, April 2015
-
- Figure 38: Bohemias’s Caá-Yari and Bela Rosa
-
- Figure 39: Attitudes & behaviors toward beer, by age, April 2015
- The variety of the craft beer universe
-
- Figure 40: New launches in the craft beer market, Brazil
- Mixing beer with other alcoholic drinks to increase variety
Back to top