Table of Contents
Executive Summary
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- The Market
- Forecast
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- Figure 1: Indexed value of convenience and forecourt retail sales, IoI, NI and RoI, 2010-20
- Market factors
- NI consumers more likely to top up at c-stores than RoI counterparts
- Food price deflation an issue for c-stores and forecourts, welcomed by consumers
- Recovering transport usage could drive footfall to nearby c-stores
- Growth of new car registrations could boost forecourt usage
- Smaller households to boost demand for top-up shopping at c-stores
- Companies, brands and innovations
- The consumer
- Consumer promiscuity presents a challenge for c-store retailers
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- Figure 2: Convenience store brands (including c-store and forecourts) used by consumers regularly (ie once a month or more), NI, March 2015
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- Figure 3: Convenience store brands (including c-store and forecourts) used by consumers regularly (ie once a month or more), RoI, March 2015
- Irish consumers show strong preference for neighbourhood stores
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- Figure 4: Locations where consumers are most likely to use c-stores, NI and RoI, March 2015
- C-stores and forecourts used for top-up shopping
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- Figure 5: Types of shopping that consumers use c-stores and forecourts for, NI and RoI, March 2015
- What we think
Issues and Insights
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- What implications does the downward pressure on food prices have for c-stores and forecourts?
- The facts
- The implications
- Which convenience store brands are Irish consumers using regularly?
- The facts
- The implications
- How are Irish consumers using c-stores and forecourts?
- The facts
- The implications
- Where are Irish consumers most likely to use c-stores?
- The facts
- The implications
Market Overview
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- Key points
- NI consumers most likely to top up at c-stores
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- Figure 6: C-stores used by consumers for top-up shopping, NI and RoI, October 2014
- Food price deflation entrenched in RoI
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- Figure 7: Annualised CPI vs food price inflation, RoI, 2010-15
- Food prices continue to fall in NI due to stronger use of loss leaders
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- Figure 8: Annualised CPI vs food price inflation, UK (including NI), 2010-15
- Public transport usage declines in RoI
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- Figure 9: Total passenger numbers, by national carrier (bus and train), RoI, 2008-13
- NI train stations offer opportunity for c-stores
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- Figure 10: Total passenger numbers using public transport (bus and train), NI, 2009-14
- Petrol station forecourts could benefit from growth in new car registrations
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- Figure 11: Indexed total new car registrations, IoI, NI and RoI, 2010-20
- Long-term decline in smoking a threat to c-stores
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- Figure 12: Percentage of UK (including NI) population that smoke cigarettes, by gender, 1974-2012
- Figure 13: How frequently consumers smoke, NI and RoI, July 2013
- Smaller households will impact type of shopping done in Ireland
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- Figure 14: Household size projections, NI, 2012-20
- Figure 15: Household sizes, RoI, 1991-2011
Competitive Context
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- Key points
- NI consumers show higher levels of purchasing groceries online
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- Figure 16: Consumers who have purchased groceries (for home delivery) online in the last 12 months, by device, NI and RoI, December 2014
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- Figure 17: Stores that consumers do their main grocery shop with (online), NI and RoI, October 2014
- Discounters show strong usage for main shop in RoI, Tesco in NI
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- Figure 18: Stores that consumers do their main grocery shopping with (in-store), NI and RoI, October 2014
Market Size and Forecast
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- Key points
- Sales at convenience and forecourt retailers expected to grow in 2015
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- Figure 19: Estimated value of convenience and forecourt retail sales, IoI, NI and RoI, 2010-20
- Recovery expected to be faster in NI compared to RoI
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- Figure 20: Indexed value of convenience and forecourt retail sales, IoI, NI and RoI, 2010-20
- Number of petrol station forecourts increases, but only marginally
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- Figure 21: Number of petrol station forecourts, NI and RoI, 2012 and 2013
- Maxol has largest branded presence in NI, but supermarkets selling greater volume
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- Figure 22: Petrol station forecourt market share, NI, 2013
- Independent petrol stations a key channel in RoI
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- Figure 23: Petrol station forecourt market share, RoI, 2013
Strengths and Weaknesses
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- Strengths
- Weaknesses
Companies and Innovations
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- Key points
- Examples of innovation
- Branded products grow share of NPD activity
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- Figure 24: New product development in the UK and Irish convenience foods market, 2009-15
- Maxol improves forecourt proposition in NI and RoI
- Topaz takes forecourt retailing into ‘new territory’ with Re.Store
- Company profiles – Convenience stores
- Centra
- Costcutter
- Co-operative (NI only)
- Londis (RoI only)
- Mace (NI)
- Mace (RoI)
- Nisa
- Spar (NI)
- Spar (RoI)
- Tesco
- Company profiles – Forecourt retailers
- Applegreen
- Asda (NI only)
- British Petroleum
- Esso (RoI only)
- Go
- Maxol
- Sainsbury’s (NI only)
- Texaco
- Top Oil
The Consumer – Convenience Retailers Used
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- Key points
- Six in 10 using Spar/Eurospar regularly in NI
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- Figure 25: Convenience store brands (including c-store and forecourts) used by consumers regularly (ie once a month or more), NI, March 2015
- Spar/Eurospar most popular among women and 45-54s
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- Figure 26: Consumers who are regularly (ie once a month or more) using Spar/Eurospar, by gender, age and social class, NI, March 2015
- Centra leads the RoI convenience store market
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- Figure 27: Convenience store brands (including c-store and forecourts) used by consumers regularly (ie once a month or more), RoI, March 2015
- Irish men a key market for Centra
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- Figure 28: Consumers who are regularly (ie once a month or more) using Centra, by gender, RoI, March 2015
- RoI Millennials most likely to use Spar/Eurospar regularly
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- Figure 29: Consumers who are regularly (ie once a month or more) using Spar/Eurospar, by age, RoI, March 2015
- Tesco Express popular with single Irish consumers
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- Figure 30: Consumers who are regularly (ie once a month or more) using Tesco Express, by marital status, RoI, March 2015
The Consumer – Locations of Convenience Store Use
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- Key points
- Neighbourhood c-stores most popular among Irish consumers
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- Figure 31: Locations where consumers are most likely to use c-stores, NI and RoI, March 2015
- Women a key market for neighbourhood c-stores
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- Figure 32: Consumers who are most likely to use a neighbourhood store (eg suburban, local parade of shops), by gender and age, NI and RoI, March 2015
- Irish men most likely to use petrol station forecourts
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- Figure 33: Consumers who are most likely to use a petrol station forecourt store, by gender, age and social class, NI and RoI, March 2015
- Town centre c-stores popular among RoI students
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- Figure 34: Consumers who are most likely to use a town centre/high street/city centre store, by work status, NI and RoI, March 2015
The Consumer – Types of Shopping Completed in Convenience Stores
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- Key points
- Consumers topping up at c-stores and forecourts
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- Figure 35: Types of shopping that consumers use c-stores and forecourts for, NI and RoI, March 2015
- Millennials regularly shopping at c-stores while 45-54s use them to top up
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- Figure 36: Types of shopping that consumers use c-stores and forecourts for, by gender and age, RoI, March 2015
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- Figure 37: Types of shopping that consumers use c-stores and forecourts for, by gender and age, NI, March 2015
- Newspapers and magazines still popular, but circulation decline a threat
- Workers and RoI students buying lunch from c-stores
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- Figure 38: Consumers purchasing lunchtime foods/snacks from c-stores and forecourts, by work status, NI and RoI, March 2015
- Hot food a growth opportunity for c-stores
- Irish men main buyers of cigarettes at c-stores and forecourts
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- Figure 39: Consumers purchasing cigarettes from c-stores and forecourts, by gender and age, NI and RoI, March 2015
Appendix
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- NI Toluna data
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- Figure 40: Convenience store brands (including c-store and forecourts) used by consumers regularly (ie once a month or more), by demographics, NI, March 2015
- Figure 41: Convenience store brands (including c-store and forecourts) used by consumers regularly (ie once a month or more), by demographics, NI, March 2015 (continued)
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- Figure 42: Convenience store brands (including c-store and forecourts) used by consumers regularly (ie once a month or more), by demographics, NI, March 2015 (continued)
- Figure 43: Locations where consumers are most likely to use c-stores, by demographics, NI, March 2015
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- Figure 44: Locations where consumers are most likely to use c-stores, by demographics, NI, March 2015 (continued)
- Figure 45: How often consumers use c-stores/ forecourts located in town centre/high street/city centres, by demographics, NI, March 2015
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- Figure 46: How often consumers use neighbourhood store (eg suburban, local parade of shops), by demographics, NI, March 2015
- Figure 47: How often consumers use petrol station forecourt store, by demographics, NI, March 2015
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- Figure 48: Types of shopping that consumers use c-stores and forecourts for, by demographics, NI, March 2015
- Figure 49: Types of shopping that consumers use c-stores and forecourts for, by demographics, NI, March 2015 (continued)
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- Figure 50: Types of shopping that consumers use c-stores and forecourts for, by demographics, NI, March 2015 (continued)
- RoI Toluna data
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- Figure 51: Convenience store brands (including c-store and forecourts) used by consumers regularly (ie once a month or more), by demographics, RoI, March 2015
- Figure 52: Convenience store brands (including c-store and forecourts) used by consumers regularly (ie once a month or more), by demographics, RoI, March 2015 (continued)
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- Figure 53: Convenience store brands (including c-store and forecourts) used by consumers regularly (ie once a month or more), by demographics, RoI, March 2015 (continued)
- Figure 54: Locations where consumers are most likely to use c-stores, by demographics, RoI, March 2015
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- Figure 55: Locations where consumers are most likely to use c-stores, by demographics, RoI, March 2015 (continued)
- Figure 56: How often consumers use c-stores/ forecourts located in town centre/high street/city centres, by demographics, RoI, March 2015
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- Figure 57: How often consumers use neighbourhood store (eg suburban, local parade of shops), by demographics, RoI, March 2015
- Figure 58: How often consumers use petrol station forecourt store, by demographics, RoI, March 2015
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- Figure 59: Types of shopping that consumers use c-stores and forecourts for, by demographics, RoI, March 2015
- Figure 60: Types of shopping that consumers use c-stores and forecourts for, by demographics, RoI, March 2015
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- Figure 61: Types of shopping that consumers use c-stores and forecourts for, by demographics, RoI, March 2015 (continued)
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