Table of Contents
Executive Summary
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- The market
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- Figure 1: UK eating out market size and forecast fan chart, 2010-20
- Segment performance
- Established brands struggling to stand out in an evolving marketplace
- Launch activity & innovation
- The consumer
- Fast food venues visited
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- Figure 2: Fast food restaurants visited in the last three months, April 2015
- Restaurants visited
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- Figure 3: Restaurants visited in the last three months, April 2015
- Frequency of eating out
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- Figure 4: Frequency of eating out in the last three months, April 2015
- Spending behaviours in restaurants
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- Figure 5: Spending behaviours in restaurants in the last three months, April 2015
- Eating out behaviours
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- Figure 6: Eating out behaviours in the last three months, April 2015
- What diners would spend extra money on for takeaways/home deliveries
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- Figure 7: Areas consumers would spend more on for takeaways/home deliveries, April 2015
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- Figure 8: Areas consumers would spend more on at restaurants, April 2015
Issues and Insights
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- Cultivating spontaneous dining out habits
- The facts
- The implications
- Operators turn to fresh, ‘real’ food in a competitive landscape
- The facts
- The implications
- Foodservice sector faces competition from retail channel
- The facts
- The implications
The Market – What You Need to Know
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- Consumer spending priorities
- Britain’s ageing population
- Market size & forecast
- Segment performance
Market Size & Forecast
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- Modest growth for the eating out market
- Operators looking to re-ignite consumers’ willingness to spend
- Creating additional revenue streams
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- Figure 9: UK eating out market size and forecast, 2010-20
- Figure 10: UK eating out market size and forecast fan chart, 2010-20
Segment Performance
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- Chicken and burger bars
- Pub catering
- Ethnic restaurants/takeaways
- Pizza/pasta restaurants/takeaways
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- Figure 11: Eating out market*, by sector, 2009-14
Market Drivers
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- Consumer spending power regains momentum
- Eating out ranks high among consumer spending priorities
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- Figure 12: Selected consumer spending priorities (after bills), March 2013-March 2015
- Figure 13: Consumer spending priorities (after bills) – dining out, November 2009-March 2015
- Britain’s ageing population poses a challenge for foodservice
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- Figure 14: Trends in the age structure of the UK population, 2009-14 and 2014-19
- Food inflation falls in 2014/15
- Small number of operators commit to living wage
- Healthy eating trends
Key Players – What You Need to Know
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- Established brands struggling to stand out in the market
- An evolving marketplace
- Chasing all-day dining opportunities has led to blurred boundaries and rising competition
- Crowdfunding has the potential to change the dynamics of the market
Brand Research – Eating Out Review
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- What you need to know
- Brand map
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- Figure 15: Attitudes towards and usage of selected brands, April 2015
- Key brand metrics
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- Figure 16: Key metrics for selected brands, April 2015
- Brand attitudes: Harvester noted for value, YO! Sushi for innovation
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- Figure 17: Attitudes, by brand, April 2015
- Brand personality: Harvester struggles to create upbeat traits whilst Café Rouge is seen as unappealing and boring
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- Figure 18: Brand personality – macro image, April 2015
- Ethnic brands may entice custom on premise of health, authenticity and efficiency
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- Figure 19: Brand personality – micro image, April 2015
- Brand analysis
- YO! Sushi’s unique proposition is seen as innovative and healthy
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- Figure 20: User profile of YO! Sushi, April 2015
- Wagamama has a similar image to YO! Sushi but enjoys greater usage and trust
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- Figure 21: User profile of Wagamama, April 2015
- Harvester is seen to offer a traditional experience and good value
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- Figure 22: User profile of Harvester, April 2015
- Chiquito lacks strong overall image
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- Figure 23: User profile of Chiquito, April 2015
- Frankie & Benny’s has family appeal
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- Figure 24: User profile of Frankie & Benny’s, April 2015
- T.G.I. Friday’s appeals to younger groups in particular
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- Figure 25: User profile of T.G.I. Friday’s, April 2015
- Café Rouge suffers from low levels of recommendation
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- Figure 26: User profile of Café Rouge, April 2015
Launch Activity & Innovation
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- Operators chase all-day dining opportunities to create new purchasing occasions
- Operators’ focus on new day parts see categories blurring
- Numerous start-ups secure crowdfunding
Market Share
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- Consolidation of the market
- Gondola Holdings
- Casual Dining Group (formerly Tragus)
- The Restaurant Group (TRG)
- Outlet numbers
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- Figure 27: Selected leading restaurant chains/operators, by outlet numbers, 2013-15
- Challenger brands heat up the competition
The Consumer – What You Need to Know
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- Venues visited
- Frequency of eating in restaurants
- Spending behaviours in restaurants
- Eating out behaviours
- What diners would spend extra money on
Venues Visited
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- Fewer people are avoiding fast food venues
- Coffee shop usage is on the rise…
- …but they face stiff competition from non-specialists
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- Figure 28: Fast food restaurants visited in the last three months, April 2015
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- Figure 29: Fast food restaurants visited, April 2014 and April 2015
- Eating out in a restaurant must stand as an entertainment event in its own right
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- Figure 30: Restaurants visited in the last three months, April 2015
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- Figure 31: Restaurants visited to eat in, 2013-15
- Figure 32: Restaurants visited for takeaway/home delivery, 2013-15
Frequency of Eating Out
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- Frequency of eating out is on the rise
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- Figure 33: Frequency of eating out, April 2015
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- Figure 34: Frequency of eating out, 2013-15
Spending Behaviours in Restaurants
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- Diners are more frugal when it comes to drinks
- Focus is on value-for-money food not lowest cost
- Contrasting demands for ‘safe’ dishes versus more adventurous options
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- Figure 35: Spending behaviours in restaurants, April 2015
Eating Out Behaviours
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- Spontaneous eating out behaviours
- Competitive threats
- Some diners continue to exert frugal spending habits
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- Figure 36: Eating out behaviours, April 2015
What Diners Would Spend Extra Money on
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- Diners more willing to spend extra money on dine-in occasions than takeaways/home deliveries
- More interest in trading up in restaurants than takeaways
- 25% of diners are willing to buy more expensive dishes at restaurants
- Little interest in trading up to more expensive drinks
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- Figure 37: Areas consumers would spend more on at takeaways/home deliveries, April 2015
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- Figure 38: Areas consumers would spend more on for a meal out at a restaurant, April 2015
Appendix – Data Sources, Abbreviations and Supporting Information
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- Data sources
- Abbreviations
- Market size & forecast
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- Figure 39: Best- and worst-case forecasts for UK eating out market size and forecast, 2015-20
- Brand research
- Brand map
- Consumer research
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