Table of Contents
Introduction
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- A retail creation
- Consumer questions
- Report scope and technical notes
- Defining DIY
- Definitions – Mintel’s market size
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- Figure 1: Categories included in Mintel’s market estimate, 2015
- Retail sector
- Financial definitions
- VAT
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- Figure 2: European VAT rates. 2010-2014
- Abbreviations
- Country codes
Executive Summary
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- Spending and inflation
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- Figure 3: Spain: DIY market as % of all consumer spending, 2010-15
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- Figure 4: Spain: Spain: Harmonised indices of consumer prices for core DIY categories – Annual % change,
- Sector size and forecast
- The leading specialists
- Online
- The consumer: where they shop
- The consumer: shopping habits and attitudes
- What we think
Issues and Insights
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- Will consumers start to turn more to advisory services?
- The facts
- The implications
- What are the prospects for non-specialists?
- The facts
- The implications
Consumer Spending and Inflation
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- Key points
- Mintel DIY market size: Returns to growth in 2014
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- Figure 5: Spain: DIY products – the Mintel market size (incl. VAT), 2010-15
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- Figure 6: Spain: DIY products market size breakdown, 2014
- DIY-related spending categories
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- Figure 7: Spain: Consumer spending on DIY-related categories (incl. VAT), 2010-15
- Inflation
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- Figure 8: Spain: Harmonised indices of consumer prices for DIY-related categories – Annual % change,
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- Figure 9: Spain: Harmonised indices of consumer prices for DIY categories – Annual % change, Jan 2014-March 2015
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- Figure 10: Spain: Harmonised indices of consumer prices for DIY-related categories – Annual % change, Jan 2014-March 2015
- Economy and consumer confidence
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- Figure 11: Spain: Consumer and retailer confidence levels, January 2014 – April 2015
Specialists Sales and Forecasts
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- Key points
- Caution the watchword
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- Figure 12: Spain: DIY retail sales (excl. VAT), 2010-15
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- Figure 13: Spain: DIY retail sales forecasts (excl. VAT), 2015-19
Leading Specialists – Financials and Outlets
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- Key points
- Groupe Adeo leads the market
- Brico Dépôt continues to gain ground
- BriCor focuses on store implants
- Consolidation
- Co-operatives up their game
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- Figure 14: Spain: Leading DIY specialists, sales, 2011-14
- Figure 15: Spain: Leading DIY specialists: Outlet numbers, 2011-14
Market Shares
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- Figure 16: Spain: Leading DIY specialists: Share of DIY sector sales , 2011-14
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Online
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- 34% buy on the internet
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- Figure 17: Spain: The consumer: Where they bought online in the past 12 months, March 2015
- Spain still lags behind European average online
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- Figure 18: Spain: Online purchasing, 2009-14
- Online provision
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- Figure 19: Spain: Major online retailers of DIY and DIY-related categories, 2015
- Online visitor numbers
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- Figure 20: Visitor data for major DIY retail websites, September 2014
The Consumer – Where They Shop
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- Key points
- What we asked
- Leroy Merlin: commanding pole position
- Non-specialists play an important role in the market
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- Figure 21: Spain: The consumer: Retailers used for DIY purchases in the past 12 months, whether in-store or online, March 2015
- Online and offline
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- Figure 22: Spain: The consumer: Retailers used for DIY purchases in the past 12 months, by in-store or online, March 2015
- Trend data: 2013-2015
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- Figure 23: Spain: The consumer: Retailers used for DIY purchases in the past 12 months, whether in-store or online, March 2013, February 2014 and March 2015
- Little gender bias
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- Figure 24: Spain: The consumer: Bought from a specialist or non-specialist in the past 12 months, in-store or online, by gender, March 2015
- Buying peaks among 35-44 year olds
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- Figure 25: Spain: The consumer: Bought from a specialist in the past 12 months, in-store or online, by age group, March 2015
- Regional strengths
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- Figure 26: Spain: The consumer: Any bought from selected specialists in the past 12 months, by region, March 2015
The Consumer – Shopping Habits and Attitudes
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- Key points
- What we asked
- Level of home maintenance/improvement in the last year
- A majority of people just doing the basics
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- Figure 27: Spain: The consumer: Shopping habits in the past year, March 2015
- 35-44s target audience
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- Figure 28: Spain: The consumer: Those undertaking light home improvement tasks, by age, March 2015
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- Figure 29: Spain: The consumer: Shopping habits in the past year by where they shopped, March 2015
- DIY/home improvement plans over the next 12 months
- More people plan to DIY than hire tradesmen
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- Figure 30: Spain: The consumer: DIY/Home improvement plans in the next 12 months, March 2015
- More men than women plan to undertake home improvements
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- Figure 31: Spain: The consumer: Those planning to buy and do the job themselves in the next 12 months, by gender, age and region, March 2015
- Areas of spending in the next 12 months
- Changing needs and lifestyles
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- Figure 32: Spain: The consumer: Areas of spending in the next 12 months, March 2015
- Watching the bills
- Investing in the home
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- Figure 33: Spain: The consumer: Those planning to spend on energy efficiency changes in the next 12 months, March 2015
- Market drivers
- Price is the most important driver
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- Figure 34: Spain: The consumer: Market drivers, March 2015
- Age differences
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- Figure 35: Spain: Those choosing price as most important driver, by age, March 2015
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- Figure 36: Spain: Those choosing good choice of products/brands as most important driver, by age, March 2015
Groupe Adeo
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- What we think
- Is France saturated ?
- Looking for growth internationally
- Commitment to e-commerce and innovative services
- Company background
- Company performance
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- Figure 37: Groupe Adeo: Group sales performance, 2010-14
- Figure 38: Groupe Adeo: Estimated European sales by country, excl. VAT, 2013-14
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- Figure 39: Groupe Adeo: Retail formats, 2015
- Figure 40: Groupe Adeo: Outlet data, 2010-14
- Retail offering
- Leroy Merlin
- Other fascia
Bauhaus
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- What we think
- Targeted development of new sites
- International growth opportunities
- Considered country-specific product range
- Making DIY shopping easier offline
- Company background
- Company performance
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- Figure 41: Bauhaus: Estimated group sales performance, 2009-14
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- Figure 42: Bauhaus: Estimated outlet data, 2009-14
- Retail offering
Kingfisher Group
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- What we think
- One Kingfisher
- Risky
- Online
- Caution
- Outlook for DIY
- Where next
- Company background
- Company performance
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- Figure 43: Kingfisher, like-for-like sales growth by country, 2014/15
- Figure 44: Kingfisher Group: Group financial performance, 2010/11-2014/15
- Figure 45: Kingfisher Group: Outlet data, 2010/11-2014/15
- Retail offering
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- Figure 46: B&Q (UK) and Castorama (France): sales breakdown, by category, 2014/15
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