Table of Contents
Executive Summary
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- Spending and inflation
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- Figure 3: France: Mintel estimate of DIY market size, 2010-15 (f)
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- Figure 4: France: Consumer price inflation on DIY related categories, annual % change, 2010-Mar 2015
- Figure 5: France: Spending on DIY as % of all consumer spending, 2009-14
- Sector size and forecast
- The leading specialists
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- Figure 6: France: Leading specialists’ share of all DIY retailers’ sales 2014
- Online
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- Figure 7: France: The consumer: Type of retailer used for online DIY purchases in the past 12 months, February 2014
- The consumer – Where they shop
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- Figure 8: France: The consumer: Retailers used for DIY purchases in the past 12 months, whether in-store or online, March 2015
- The consumer – Shopping habits and attitudes
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- Figure 9: France: The consumer: Market drivers, March 2015
- What we think
Issues and Insights
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- What is the future for online in DIY retail?
- The facts
- The implications
- Is consolidation on the cards?
- The facts
- The implications
Consumer Spending and Inflation
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- Key points
- Mintel DIY market size
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- Figure 10: France: DIY products – the Mintel market size (incl. VAT), 2009-15
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- Figure 11: France: DIY products market size breakdown, 2014
- DIY-related spending categories
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- Figure 12: France: Consumer spending on DIY-related categories (incl. VAT), 2009-14
- Inflation
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- Figure 13: France: Harmonised indices of consumer prices for DIY-related categories – Annual % change, 2010-14
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- Figure 14: France: Harmonised indices of consumer prices for DIY categories – Annual % change, DIY categories, Jan 2014-Mar 2015
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- Figure 15: France: Harmonised indices of consumer prices for DIY categories – Annual % change, DIY categories, Jan 2014-Mar 2015
- Economy and Consumer Confidence
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- Figure 16: France: Consumer and retailer confidence levels, January 2014-April 2015
Specialists Sales and Forecasts
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- Key points
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- Figure 17: France: DIY retailers’ sales (excl. VAT), 2010-15
- Figure 18: France: DIY retail sales forecasts (excl. VAT), 2015-19
Leading Specialists – Financials and Outlets
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- Key points
- A concentrated sector
- Groupe Adeo to retain top spot as Castorama/Mr Bricolage deal flounders
- Change ahead for Kingfisher
- Adeo/Leroy Merlin has many strengths
- Innovations
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- Figure 19: France: Leading DIY specialists: Sales, 2011-14
- Figure 20: France: Leading DIY specialists: Outlet numbers, 2011-14
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- Figure 21: France: Leading DIY specialists: Sales per store, 2012-14
Market Shares
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- Figure 22: France: Leading DIY specialists: share of all DIY retailers’ sales, 2011-14
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Online
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- Key points
- 24% of consumers shop online
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- Figure 23: France: The consumer: type of retailer used for online DIY purchases in the past 12 months, February 2014
- The online shopper
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- Figure 24: France: Online purchasing, 2009-14
- Online provision
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- Figure 25: France: Major Online retailers of DIY and DIY related categories, 2015
- Online visitor numbers
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- Figure 26: France: Visitor data for major DIY retail websites, September 2014
The Consumer – Where They Shop
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- Key points
- What we asked
- Leroy Merlin: a convincing lead
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- Figure 27: France: The consumer: Retailers used for DIY purchases in the past 12 months, whether in-store or online, March 2015
- Online and offline
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- Figure 28: France: The consumer: Retailers used for DIY purchases in the past 12 months, by in-store or online, March 2015
- Trend data: 2013-2015
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- Figure 29: France: The consumer: Retailers used for DIY purchases in the past 12 months, whether in-store or online, March 2013, February 2014 and March 2015
- More men than women
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- Figure 30: France: The consumer: Where bought in the past 12 months, in-store or online, by gender, March 2015
- Target market the older shopper
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- Figure 31: France: The consumer: Bought from a specialist in the past 12 months, in-store or online, by age group, March 2015
The Consumer – Shopping Habits and Attitudes towards DIY
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- Key points
- What we asked
- Level of home maintenance/improvement in the last year
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- Figure 32: France: The consumer: Shopping habits in the past year, March 2015
- 35-44s target audience
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- Figure 33: France: The consumer: Those undertaking light home improvement tasks, by age, March 2015
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- Figure 34: France: The consumer: Those undertaking light home improvement tasks by where they shop, March 2015
- DIY/home improvement plans over the next 12 months
- More people plan to do DIY themselves than hire tradesmen
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- Figure 35: France: The consumer: DIY/Home improvement plans in the next 12 months, March 2015
- More men than woman plan to undertake home improvements
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- Figure 36: France: The consumer: Those planning to buy and do the job themselves in the next 12 months, by gender and age, March 2015
- Areas of spending in the next 12 months
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- Figure 37: France: The consumer: Areas of spending in the next 12 months, March 2015
- Investing in the home
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- Figure 38: France: The consumer: Areas of spending in the next 12 months, by age group, March 2015
- Market drivers
- Price is the most important driver
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- Figure 39: France: The consumer: Market drivers, March 2015
- Drivers vary by where people shop
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- Figure 40: France: Most important market drivers, by where they shop, March 2015
Groupe Adeo
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- What we think
- Is France saturated ?
- Looking for growth internationally
- Commitment to e-commerce and innovative services
- Company background
- Company performance
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- Figure 41: Groupe Adeo: Group sales performance, 2010-14
- Figure 42: Groupe Adeo: Estimated European sales by country, excl. VAT, 2013-14
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- Figure 43: Groupe Adeo: Retail formats, 2015
- Figure 44: Groupe Adeo: Outlet data, 2010-14
- Retail offering
- Leroy Merlin
- Other fascia
Bricomarché
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- What we think
- Reducing store numbers in France
- Standout results in Poland
- Some positive signs for Portugal
- Company background
- Company performance
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- Figure 45: Bricomarché: Group estimated sales performance, 2011-14
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- Figure 46: Bricomarché: Outlet data, 2011-14
- Retail offering
Kingfisher Group
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- What we think
- One Kingfisher
- Risky
- Online
- Caution
- Outlook for DIY
- Where next
- Company background
- Company performance
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- Figure 47: Kingfisher, like-for-like sales growth by country, 2014/15
- Figure 48: Kingfisher Group: Group financial performance, 2010/11-2014/15
- Figure 49: Kingfisher Group: Outlet data, 2010/11-2014/15
- Retail offering
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- Figure 50: B&Q (UK) and Castorama (France): sales breakdown, by category, 2014/15
Mr Bricolage
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- What we think
- Kingfisher deal falls through
- So what now?
- Online remains challenging
- Company background
- Company performance
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- Figure 51: Mr. Bricolage Group: Group retail sales performance, 2010-14
- Figure 52: Mr. Bricolage Group: Outlet data, 2010-14
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- Figure 53: Mr Bricolage and Briconautes: Store numbers by country, 2010-14
- Retail offering
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- Figure 54: Mr. Bricolage Stores, sales mix, 2014
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