Table of Contents
Executive Summary
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- Market factors
- Companies, brands and innovation
- Companies and products
- Who’s Innovating?
- The consumer
- Frequency of ordering a home delivery
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- Figure 1: Frequency of ordering a takeaway/home delivery, December 2014
- Types of home delivery ordered
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- Figure 2: Types of takeaway/home delivery outlets used, December 2014
- Factors influencing choice of home delivery
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- Figure 3: Factors influencing choice of takeaway/home delivery, December 2014
- Home delivery ordering methods
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- Figure 4: Method of ordering a takeaway/home delivery, December 2014
- Devices used to order a takeaway/home delivery
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- Figure 5: Devices used to order a takeaway/home delivery online, December 2014
- Online home delivery research and payment habits
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- Figure 6: Online takeaway/home delivery research and payment habits, December 2014
- Home delivery purchasing behaviour
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- Figure 7: Takeaway/home delivery purchasing behaviours, December 2014
- Interest in products and services
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- Figure 8: Interest in products and services at takeaways/home deliveries, December 2014
- What we think
Issues in the Market
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- Discounting challenges and opportunities
- The facts
- The implications
- Tapping into demand for fresh and ‘real’ home-delivered food
- The facts
- The implications
- Delivery with a difference
- The facts
- The implications
Trend Application
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- Guiding Choice
- Prove It
- Access Anything, Anywhere
Market Drivers
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- Key points
- The economic landscape looks set to boost home delivery sector
- A convenience-driven landscape
- Britain’s ageing population poses challenges for the UK home delivery market
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- Figure 9: Trends in the age structure of the UK population, 2009-19
Competitive Context
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- Key points
- In-home NPD pushes takeaways to diversify
- The niche grocery and meal delivery category adds further competitive element
- Frozen ready meal delivery
- Ready-to-cook ingredients delivery
Who’s Innovating?
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- Key points
- UK developments
- More players enter the home delivery market
- BK home delivery trial
- Technology innovations to enable independents to enter the market
- Sharing delivery drivers
- E-commerce software
- Global trends
- From smartphones to smart cars and watches
- In-car ordering
- Smartwatch app
- Alternative delivery services
Companies and Products – Pizza & Pasta
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- Key points
- Domino’s
- Financial performance
- Recent developments
- Pizza Hut
- Financial performance
- Recent developments
- Papa John’s
- Recent developments
- Deliverance
Companies and Products – Online Ordering Portals
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- Key points
- Just Eat
- Structure
- Financial performance
- Recent activity
- Acquisitions
- Hungryhouse
- Structure
- Recent activity
- Deliveroo
- Structure
- Recent activity
- Meals.co.uk
- Structure
- Room Service
- Structure
- Dine In
- CurriesOnline
- Structure
- City Pantry
- Structure
The Consumer – Home Delivery Usage
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- Key points
- Frequency of ordering a home delivery
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- Figure 10: Frequency of ordering a takeaway/home delivery, December 2014
- Multi-cuisine delivery portals could appeal to older diners
- Types of home delivery ordered
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- Figure 11: Types of takeaway/home delivery outlets used, December 2014
- Opportunities for more ethnic delivery choices
- Pizza competition intensifies and menus diversify
- Fast food delivery trials
The Consumer – Factors Influencing Choice of Home Delivery
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- Key points
- Ingrained ordering habits
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- Figure 12: Factors influencing choice of takeaway/home delivery, December 2014
- Price-focused decision-making
The Consumer – Home Delivery Ordering Habits
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- Key points
- Home delivery ordering methods
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- Figure 13: Method of ordering a takeaway/home delivery, December 2014
- Phone remains the top choice for ordering
- Online platforms still need to win trust
- Devices used to order a takeaway/home delivery online
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- Figure 14: Devices used to order a takeaway/home delivery online, December 2014
- Online home delivery research and payment habits
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- Figure 15: Online takeaway/home delivery research and payment habits, December 2014
The Consumer – Home Delivery Purchasing Behaviour
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- Key points
- Non-core users have been cutting back
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- Figure 16: Takeaway/home delivery purchasing behaviours, December 2014
- A small minority would pay extra to get deliveries from new players
- Price promotions – a double-edged sword
- The importance of food imagery
- Guiding choice
The Consumer – Interest in Products and Services
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- Key points
- More than half of UK adults would like home deliveries made from scratch
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- Figure 17: Interest in products and services at takeaways/home deliveries, December 2014
- Demand for McDelivery
- Pub food as takeaways
- Multi-cuisine operators should benefit from seasonal marketing
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- Figure 18: Interest in products and services at takeaways/home deliveries, December 2014
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