Table of Contents
Executive Summary
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- The market
- New casinos prove an instant hit
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- Figure 1: Consumer expenditure in casinos*, 2009/10-2019/20
- Duty cut creates a new platform for bingo revival
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- Figure 2: Consumer expenditure in bingo clubs, 2009-19
- Casino’s gaming focus continues to grow
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- Figure 3: Consumer expenditure in casinos, by segment, 2013/14
- Decline in bingo play sees machines continue to close the gap
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- Figure 4: Consumer expenditure in bingo clubs, by segment, 2014
- Market drivers
- New casinos make case for further freedoms
- Duty cut proves an instant win for bingo players
- Companies, brands and innovation
- Pubs and clubs to open a new front in bingo competition?
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- Figure 5: Leading land-based bingo club operators, by number of venues, February 2015
- The consumer
- Casino crowds small – but willing and able to spend
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- Figure 6: Casino visiting habits, September 2013 and December 2014
- Seeking social spaces beyond the casino bar
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- Figure 7: People visited a casino with, December 2014
- Cost-conscious customers have an appetite for casino dining deals
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- Figure 8: Casino activities interested in doing in the future, December 2014
- New promotional possibilities for a refreshed bingo crowd
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- Figure 9: Bingo club visiting habits, September 2013 and December 2014
- Bingo builds appeal to friends and family alike
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- Figure 10: People visited a bingo club with, December 2014
- Bingo clubs’ secondary gaming offer still under-exposed
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- Figure 11: Bingo activities interested in doing in the future, December 2014
- What we think
Issues and Insights
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- How quickly can bingo change the old guard?
- The facts
- The implications
- Do casinos need more than gaming on the table?
- The facts
- The implications
- Bingo versus pubs: Out-of-home leisure’s next big battle?
- The facts
- The implications
Trend Application
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- Trend: Locavore
- Trend: Influentials
- Trend: Click and Connect
Market Drivers
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- Key points
- Declining lottery play an opportunity for other formats?
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- Figure 12: Participation in gambling activities, 2011-14
- Bingo’s budget boost not yet growing club numbers
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- Figure 13: Active licensed casino and bingo premises, March 2011-March 2014
- Casinos lead the way in multichannel play
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- Figure 14: Modes of participation in bingo and casino gaming, 2014
- March of the machines continues in bingo clubs
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- Figure 15: Average number of gaming machines/terminals in casinos and bingo clubs, 2009/10-2013/14
- Taxation changes benefit bingo and casino prospects
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- Figure 16: Rates of Bingo Duty, 2009/10-2014/15
- Casinos and bingo clubs strengthen problem gambling protections
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- Figure 17: Locations used to gamble by GamCare clients, 2011/12-2013/14
- Smoking ban still casting a shadow
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- Figure 18: Prevalence of cigarette smoking, by age, 2003-13
- Persuading older adults to regain the bingo habit
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- Figure 19: Trends in the age structure of the UK population 2014-19
- More people in work, but still little cash in pockets
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- Figure 20: Unemployment rate, 2006-14
Who's Innovating?
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- Key points
- Eyes down for a full public house?
- An outside chance
- Bingo brings its own balls to the match
- Hippodrome goes for Vegas style, not scale
- Matt Goss has left the building...
- Dial a drink
- The art of gaming
Market Size and Forecast
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- Key points
- New breed of casinos driving growth
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- Figure 21: Consumer expenditure in casinos*, 2009/10-2019/20
- Admissions top the 20 million mark
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- Figure 22: Casino admissions, 2009/10-2013/14
- Forecast: Casinos
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- Figure 23: Forecast of consumer expenditure in casinos*, 2009/10-2019/20
- Figure 24: Forecast of casino admission numbers, 2009/10-2019/20
- Can duty cut re-start stalled bingo revival?
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- Figure 25: Consumer expenditure in bingo clubs, 2009-19
- Gradient of decline starting to ease off
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- Figure 26: Bingo club admissions, 2009-13
- Forecast: Bingo
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- Figure 27: Forecast of consumer expenditure in bingo clubs, 2009-19
- Figure 28: Forecast of bingo club admissions, 2009-19
- Forecast methodology
Segment Performance
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- Key points
- Gaming appetites grow as taste for casino dining stalls
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- Figure 29: Consumer expenditure in casinos, by segment, 2011/12-2013/14
- High rollers stack the odds
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- Figure 30: Casino house win, by game, 2011/12-2013/14
- Players’ value focus felt in all bottom lines
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- Figure 31: Consumer expenditure in bingo clubs, by segment, 2012-14
- Main stage games first to benefit from Bingo Duty cut
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- Figure 32: Share of bingo GGY (participation fees), by product, 2012-14
Market Share
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- Key points
- Rank and Genting dominate market shares
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- Figure 33: Leading land-based casino operators, by number of venues, February 2015
- Gala sells out but stays in front
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- Figure 34: Leading land-based bingo club operators, by number of venues, February 2015
Companies and Products
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- Key points
- Rank Group
- Recent activity
- Financials
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- Figure 35: Rank Group financials, Grosvenor Casinos division, 2013-14
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- Figure 36: Rank Group financials, Mecca Bingo division, 2013-14
- Promotion
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- Figure 37: Rank Group advertising expenditure, casino and bingo brands, 2012-14
- Future strategy
- Gala Coral Group
- Recent activity
- Financials
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- Figure 38: Gala Coral financials, Gala Retail division, 2013-14
- Promotion
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- Figure 39: Gala Bingo advertising expenditure, 2012-14
- Future strategy
- Genting UK
- Recent activity
- Financials
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- Figure 40: Genting UK financials, 2012-13
- Promotion
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- Figure 41: Genting UK advertising expenditure, 2012-14
- Future strategy
- London Clubs International
- Recent activity
- Financials
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- Figure 42: London Clubs International financials, 2012-13
- Promotion
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- Figure 43: London Clubs International advertising expenditure, 2012-14
- Future strategy
- Aspers Group
- Recent activity
- Financials
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- Figure 44: Aspers UK Holdings Ltd financials and KPIs
- Promotion
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- Figure 45: Aspers Group advertising expenditure, 2012-14
- Future strategy
- Majestic Bingo
- Recent activity
- Promotion
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- Figure 46: Majestic Bingo advertising expenditure, 2012-14
- Carlton Clubs
- Recent activity
- Financials
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- Figure 47: Carlton Clubs financials, 2013-14
- Promotion
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- Figure 48: Carlton Clubs advertising expenditure, 2012-14
- Beacon Bingo
- Recent activity
- Financials
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- Figure 49: Beacon Bingo Limited financials*, 2012-13
- Promotion
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- Figure 50: Beacon Bingo advertising expenditure, 2012-14
- Future strategy
Brand Communication and Promotion
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- Key points
- Aspers and Grosvenor drive up casino adspend
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- Figure 51: Advertising expenditure of UK casinos, 2012-14
- Gala bets biggest on bingo ads
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- Figure 52: Advertising expenditure of UK bingo club operators, 2012-14
The Consumer – Casino Visiting
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- Key points
- Casino visiting a memory for most
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- Figure 53: Casino visiting habits, September 2013 and December 2014
- Younger crowds prompt more bets on digital
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- Figure 54: Future interest in casino visitors among current non-attenders, by online activity in the past month, December 2014
The Consumer – Casino Visiting Companions
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- Key points
- Making gaming a team sport
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- Figure 55: People visited a casino with, December 2014
- Female visitors put family first
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- Figure 56: People visited a casino with, by gender, December 2014
- The family that games together, stays together
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- Figure 57: Casino visiting habits, by Lifestage, December 2014
The Consumer – Casino Activities
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- Key points
- Customers ready to eat, drink, gamble
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- Figure 58: Casino activities interested in doing in the future, December 2014
- A taste of the high life on the menu for diners
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- Figure 59: Interest in attending a private event or using VIP facilities at a casino in the future, by other casino activities interested in doing in the future, December 2014
The Consumer – Bingo Club Visiting
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- Key points
- New audiences, but same focus
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- Figure 60: Bingo club visiting habits, September 2013 and December 2014
- Filling the gap while clubs wait for younger look
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- Figure 61: Lapsed and potential bingo club visiting, by age, December 2014
The Consumer – Bingo Visiting Companions
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- Key points
- Women put friends ahead of family
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- Figure 62: People visited a bingo club with, December 2014
- Families prefer to play
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- Figure 63: Bingo club activities interested in doing in the future, by people attended with, December 2014
The Consumer – Bingo Club Activities
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- Key points
- Main stage still the main staple
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- Figure 64: Bingo activities participated in, December 2014
- Lack of knowledge and awareness holds secondary gaming back
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- Figure 65: Bingo activities interested in doing in the future, December 2014
The Consumer – Alternative Means of Play
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- Key points
- Operators to import the holiday feeling
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- Figure 66: Experience of casino and bingo play outside UK land-based venues, December 2014
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- Figure 67: Casino visiting habits, by experience of visiting a casino outside the UK
The Consumer – Correspondence Analysis
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- Methodology
- Improved visibility needed for bingo to battle pubs
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- Figure 68: Correspondence analysis, December 2014
- A club scene for casinos?
Appendix – Market Drivers
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- Figure 69: Permitted gaming machine numbers, by venue, from September 2012
- Figure 70: UK tax regime for bingo clubs and casinos, February 2015
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Appendix – Market Size and Forecast
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- Figure 71: Forecast of consumer expenditure in casinos, 2014/15-2019/20
- Figure 72: Forecast of consumer expenditure in casinos, 2014/15-2019/20 (continued)
- Figure 73: Forecast of casino admission numbers, 2014/15-2019/20
- Figure 74: Forecast of casino admission numbers, 2014/15-2019/20 (continued)
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- Figure 75: Forecast of consumer expenditure in bingo clubs, 2014-19
- Figure 76: Forecast of consumer expenditure in bingo clubs, 2014-19 (continued)
- Figure 77: Forecast of bingo club admissions, 2014-19
- Figure 78: Forecast of bingo club admissions, 2014-19 (continued)
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