Table of Contents
Executive Summary
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- The market
- Forecast
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- Figure 1: Total UK retail value sales of Indian, Chinese and Mexican foods, 2009-19
- Market factors
- Companies, brands and innovation
- Own-brand continues to dominate much of ethnic foods
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- Figure 2: Leading brands in the Indian ready meals, cooking sauces and accompaniments market, by value, 2013 and 2014
- Innovation
- Brand communication
- The consumer
- Chinese and Indian food are ingrained on Britons’ menus
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- Figure 3: Frequency of eating ethnic foods at home in the last three months, by cuisine type, November 2014
- Cooking sauces, table sauces and ready meals lead among ethnic food types
- Scratch cooking is gaining popularity
- A focus on food waste and tuning dishes to taste should resonate
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- Figure 4: Attitudes towards ethnic food products, November 2014
- Meal kits spark interest among ethnic food buyers
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- Figure 5: Interest in different types of ethnic food products, by cuisine type, November 2014
- What we think
Issues and Insights
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- Improving household finances drive the need for premiumisation
- The facts
- The implications
- Meal kits and pastes can help Chinese cuisine combat scratch cooking
- The facts
- The implications
- Emerging world cuisines pose a credible threat to established ones
- The facts
- The implications
Trend Application
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- Hungry Planet
- Guiding Choice
- Survival Skills
Market Drivers
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- Key points
- Tourism is helping to generate interest in world cuisines
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- Figure 6: Average annual growth/decline in number of visits by UK tourists to selected countries, 2009-13
- Scratch cooking is negatively impacting sales of cooking sauces
- People’s openness to emerging cuisines brings opportunities and challenges
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- Figure 7: Current usage of and interest in world cuisines, by cuisine type, November 2014
- Budgets remain squeezed but consumer spending is gathering momentum
Strengths and Weaknesses
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- Strengths
- Weaknesses
Who’s Innovating?
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- Key points
- Specialist spices and seasonings become mainstream
- Regional dishes and ingredients can help convey authenticity
- Rising NPD in chilled sauces caters to demand for convenient, fresh solutions sees
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- Figure 8: New launches of cooking sauces, by storage type, UK, Q1 2011-Q4 2014
- Ethnic-inspired products offer new twists on established favourites
- Tracking emerging flavour trends: From specialist to mainstream
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- Figure 9: Tracking the emergence of a cuisine from niche to mainstream, Mexican
Market Size and Forecast
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- Key points
- 2014 saw value sales decline for the first time in six years
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- Figure 10: Total UK retail value sales of Indian, Chinese and Mexican foods, 2009-19
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- Figure 11: UK retail value sales of Indian, Chinese and Mexican foods, by format, 2009-19
- Forecast
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- Figure 12: Total UK retail value sales of Indian, Chinese and Mexican foods, 2009-19
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- Figure 13: UK retail value sales of Indian, Chinese and Mexican ready meals, 2009-19
- Figure 14: UK retail value sales of Indian, Chinese and Mexican cooking sauces, 2009-19
- Figure 15: UK retail value sales of Indian, Chinese and Mexican accompaniments, 2009-19
- Forecast methodology
Segment Performance
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- Key points
- Indian and Chinese coming under pressure from emerging cuisines
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- Figure 16: UK retail value sales of Indian, Chinese and Mexican foods, by cuisine type and format, 2012-14
- Ready meals are enduring a difficult period
- Accompaniments go from strength to strength
Market Share
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- Key points
- AB World Foods’ investment in advertising helps drive Patak’s forward
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- Figure 17: Leading brands in the Indian ready meals, cooking sauces and accompaniments market, by value, 2012/13 and 2013/14
- Blue Dragon asserts its lead on the Chinese cuisine segment
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- Figure 18: Leading brands in the Chinese ready meals, cooking sauces and accompaniments market, by value, 2012/13 and 2013/14
- Old El Paso retains its lead in Mexican
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- Figure 19: Leading brands in the Mexican ready meals, cooking sauces and accompaniments* market, by value, 2012/13 and 2013/14
- Own-label accounts for more than £8 in every £10 spent on Thai ready meals
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- Figure 20: Leading brands in the Thai ready meals market, by value, 2012/13 and 2013/14
Companies and Products
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- AB World Foods
- Company background
- Blue Dragon – Product range and innovation
- Patak’s – Product range and innovation
- Levi Roots – Product range and innovation
- Meena’s – Product range and innovation
- General Mills
- Company background
- Old El Paso – Product range and innovation
- Brand communication and promotion
- Premier Foods
- Company background
- Sharwood’s – Product range and innovation
- Loyd Grossman – Product range and innovation
- Homepride – Product range and innovation
- Mars Foods
- Company Background
- Product range and innovation
- Brand communication and promotion
Brand Communication and Promotion
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- Key points
- Above-the-line advertising falls for the fourth consecutive year
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- Figure 21: Total above-the-line advertising expenditure in the UK established world foods market, 2011-14
- Kikkoman contributes to a spike in table sauce advertising
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- Figure 22: Share of above-the-line advertising expenditure in the UK established world foods market, by category, 2011-14
- ‘Adventures In’ campaign makes M&S the biggest spender in 2014
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- Figure 23: Above-the-line advertising expenditure in the UK established world foods market, by top 10 brands, 2011-14
The Consumer – Usage and Buying of Ethnic Foods
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- Key points
- Chinese and Indian remain Brits’ favourite types of world cuisine
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- Figure 24: Frequency of eating ethnic foods at home in the last three months, by cuisine type, November 2014
- Mexican and Thai have forged a mainstream role
- Emerging world cuisines continue to play a niche role
- Ethnic cooking sauces are bought by over half of British consumers
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- Figure 25: Types of ethnic cuisine products bought in the last three months, November 2014
- One in four buy cooking pastes, meal kits
- Two in five people buy ethnic ready meals
- Scratch cooking gains momentum
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- Figure 26: Change in purchasing of ethnic food products in the last three months, November 2014
The Consumer – Attitudes towards Ethnic Food Products
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- Key points
- Table sauces play a role in tailoring dishes to taste
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- Figure 27: Attitudes towards ethnic food products, November 2014
- Tapping into the green consumer could offer brands a quick win
- Alternative methods to communicate flavour should resonate
- Brazilian World Cup had a limited impact on key demographic
The Consumer – Interest in New Products
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- Key points
- Meal kits hold most interest among shoppers
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- Figure 28: Interest in different types of ethnic food products, by cuisine type, November 2014
- Many consumers want to see a wider array of Chinese cooking pastes/bases
- Sweet goods and desserts hold niche appeal for ethnic food buyers
Appendix – Market Drivers
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- Figure 29: Number of visits abroad by UK tourists, by selected countries, 2009-13
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Appendix – Market Size and Forecast
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- Figure 30: UK retail value sales of Indian, Chinese and Mexican foods, best- and worst-case forecast, 2014-19
- Figure 31: UK retail value sales of Indian, Chinese and Mexican ready meals, best- and worst-case forecast, 2014-19
- Figure 32: UK retail sales of Indian, Chinese and Mexican cooking sauces, best- and worst-case forecast, 2014-19
- Figure 33: UK retail sales of Indian, Chinese and Mexican accompaniments, best- and worst-case forecast, 2014-19
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Appendix – Brand Communication and Promotion
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- Figure 34: Total above-the-line advertising expenditure in the UK established world foods market, 2011-14
- Figure 35: Total above-the-line advertising expenditure in the UK established world foods market, by category, 2011-14
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