Table of Contents
Issues and Insights
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- How will price impact on the electrical goods market?
- The facts
- The implications
- What are the prospects for the electrical specialists sector?
- The facts
- The implications
Spending, Inflation and Unit Sales
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- Key points
- Consumer spending
- Slowdown in market contraction
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- Figure 6: Spain: Consumer spending on electrical goods by channel (incl. VAT), estimated, 2014
- Figure 7: Spain: Consumer spending at current prices (incl. VAT), 2009-14
- Inflation
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- Figure 8: Spain: Harmonised indices of consumer prices: Annual % change, 2009-14
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- Figure 9: Spain: Harmonised indices of consumer prices: Annual % change, January-December 2014
- Unit volumes
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- Figure 10: Spain: Unit volume sales of selected major electrical goods categories, 2009-18
- Figure 11: Spain: Definitions for unit volume market data
Channels of Distribution
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- Figure 12: Spain: Electrical goods, estimated channels of distribution, 2014
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Sector Size and Forecast
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- Key points
- Sector contraction slows in 2014
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- Figure 13: Spain: Electrical specialists sales, 2009-14
- Forecasts
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- Figure 14: Spain: Forecast electrical specialists sales, 2015-19
- Figure 15: Spain: Electrical specialists sales as share of total spending on electricals, 2009-14
- Enterprise, outlet and employee numbers
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- Figure 16: Spain: Electrical specialist outlets and employees, 2008-12
The Leading Specialists – Financials and Outlets
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- Key points
- Media Markt’s ambitious expansion plans
- Fnac looking to open franchise stores
- Worten rolls out new concept
- Miró clings on
- Store closures
- Expert stands out among the voluntary groups
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- Figure 17: Spain: Leading retailers: Sales, 2011-14
- Figure 18: Spain: Leading retailers: Outlet numbers, 2011-14
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- Figure 19: Spain: Leading retailers: Sales per outlet, 2011-14
Leading Specialists – Market Shares
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- Figure 20: Spain: Leading electrical specialists, share of all spending on electricals, 2011-14
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Online
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- Key points
- Market size
- Online retailers
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- Figure 21: Spain: Leading retail websites by visitor numbers, September 2014
- Online shoppers
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- Figure 22: Spain: Percentage of all individuals having purchased electricals online in the past 12 months, selected categories, 2008-14
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- Figure 23: Spain: Where consumers have bought electrical goods online in past 12 months, January 2015
The Consumer – Where they Shop
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- Key points
- What we asked
- Price-led retailers lead the market
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- Figure 24: Spain: Where they bought electrical goods in the last 12 months, online or in-store, January 2015
- Shopping activity rises
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- Figure 25: Spain: Where they bought electrical goods in the last 12 months, online or in-store, January 2014 and January 2015
- Media Markt leads in-store and Amazon online
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- Figure 26: Spain: Where they bought electrical goods in last 12 months, online versus in-store, January 2015
- Average age and affluence
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- Figure 27: Spain: Where they bought electrical goods, by age and income*, January 2015
The Consumer – Attitudes towards Electrical Goods Shopping
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- Key points
- What we asked
- Customer service – Scope to improve
- Do online-only retailers need to extend their reach?
- Appetite for larger stores
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- Figure 28: Spain: Most important factors in choosing the retailer for electrical goods, January 2014
Apple Retail
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- What we think
- Watch this space
- Experimenting within a narrow product portfolio
- Steady development of Apple Retail
- Company background
- Company performance
- Sales growth improves
- iPad and iPod see sales fall
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- Figure 29: Apple Retail: Group financial performance, 2008/9-2013/14
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- Figure 30: Apple Retail: Outlet data, 2008/9-2013/14
- Figure 31: Apple Retail: European stores, 2013-15
- Retail offering
E-Square
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- What we think
- Company background
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- Figure 32: E-Square: Members and websites, by country of operation, 2015
- Company performance
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- Figure 33: E-Square: Members’ estimated retail sales, by country/region, 2011-14
- Figure 34: E-Square: Members’ approximate store numbers, by country/region, 2011-14
- Denmark
- Finland
- France
- Germany
- Greece
- Italy
- Portugal
- Spain
- UK
- Ukraine
Euronics International
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- What we think
- Company background
- Company performance
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- Figure 35: Euronics International: Group financial performance, 2009-2014
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- Figure 36: Euronics International: Outlet data, 2009-2014
- Figure 37: Euronics International: Outlet data, 2008/9-2012/13 (continued)
- Retail offering
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- Figure 38: Euronics: members, countries and trading names, 2015
Expert International (Europe)
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- What we think
- A diverse group
- The difficulties
- The positives
- Company background
- Online
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- Figure 39: Expert International, online shopping availability, 2015
- Company performance
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- Figure 40: Expert: Estimated sales at retail (excl. sales tax), 2010-14
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- Figure 41: Expert Europe: Outlet data, 2010-14
- Expert Germany
- Expert Italy
- Expert Spain
- Expert France
- Expert in the Nordics
- Retail offering
- Store formats
Fnac
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- What we think
- Trying to crack the music streaming market
- Revamped product offering
- Innovative scheme to give consumers access to the latest technology
- Stores driving omni-channel sales
- New express delivery service
- Company background
- Company performance
- Mixed performance in 2014
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- Figure 42: Fnac: Group financial performance, 2009-14
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- Figure 43: Fnac: Outlet data, 2009-14
- Retail offering
Media Markt/Saturn/Redcoon
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- What we think
- Ramping up e-commerce
- Riding out corporate conflict
- A convincing lead in Germany
- Company background
- Company performance
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- Figure 44: Media Markt/Saturn: Group financial performance, 2010-14
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- Figure 45: Media Markt/Saturn: Outlet data, 2010-2014
- Retail offering
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