Table of Contents
Executive Summary
-
- The market
-
- Figure 1: Best- and worst-case forecast value sales of the OTC market, Brazil – 2009-19
- Companies and brands
-
- Figure 2: Leading brands' shares in the Brazil retail OTC market, by value, 2012-13
- Figure 3: Leading brands' shares in the Brazil retail vitamins and supplements market, by value, 2012-13
- The consumer
-
- Figure 4: Purchasing habits in pharmacies/drugstores, Brazil – July 2014
- Pharmacies positioned as low-price are the most popular ones among consumers
-
- Figure 5: Pharmacy retailers, Brazil – July 2014
- Pharmacy and drugstore consumers are mainly attracted by low price
-
- Figure 6: Most important factors in deciding where to shop, Brazil – July 2014
- Brazilians are loyal to the same pharmacies/drugstores
-
- Figure 7: Shopping Behavior, Brazil – July 2014
- What we think
Issues and Insights
-
- Wide range of products is an important factor for consumers of beauty and personal hygiene products in pharmacies
- Consumers are increasingly looking for generic medicines in Brazilian pharmacies and drugstores
- Impulse buying products, such as confectionery and non-alcoholic drinks, could be a good opportunity for pharmacies to increase sales
Trend Application
-
- Trend: Man in the Mirror
- Trend: Let's Make a Deal
- Trend: Return to the Experts
Who’s Innovating?
-
- Key points
- In 2014, relaunches stand out among products sold in pharmacies and drugstores
-
- Figure 8: Launches of products sold in pharmacies and drugstores, % of share by type of launch, Jan. 2011-Nov. 2014
- Products positioned as “dermatologically tested” grew significantly from 2011-14
-
- Figure 9: Launches of products sold in pharmacies/drugstores, by positioning, Jan. 2011-Nov. 2014
- Anti-inflammatory for immediate pain-relief stand out in the aerosol format
- Dental floss featuring flavors other than mint arrive at the market
Market Size and Forecast
-
- Key points
- Population aging contributed to sales growth of OTCs in pharmacies and drugstores
-
- Figure 10: Sales in the OTC market, by value, Brazil – 2009-19
- Figure 11: Best- and worst-case forecast value sales of the OTC market, Brazil – 2009-19
- Sales of cough medicine have grown mainly due to the pollution of big cities
-
- Figure 12: Value sales of OTCs, by segment, Brazil 2011-13
- Economic stagnation in 2013 contributed to a more modest growth of the vitamins category
-
- Figure 13: Sales of vitamins and minerals, by segment, by value, Brazil 2011-13
- Factors used in the forecast
Market Share
-
- Key points
- The OTC market in Brazil is very competitive and fragmented
-
- Figure 14: Leading brands' shares in the Brazil retail OTC market, by value, 2010-13
- Vitamins and minerals market is very competitive due to the high number of new product launches
-
- Figure 15: Leading brands' shares in the Brazil retail vitamins and supplements market, by value, 2012-13
Companies and Brands
-
- Sanofi S.A. (Sanofi-Aventis)
- Hypermarcas SA
- EMS S.A.
- Pfizer
The Consumer – Purchasing Habits
-
- Key points
- Hectic life and urbanization are behind the increasing interest in nonprescription medication
-
- Figure 16: Purchasing habits in pharmacies/drugstores, Brazil – July 2014
- Dermocosmetics and beauty products sold in pharmacies are more popular among young adults
-
- Figure 17: Purchasing habits in pharmacies/drugstores, by age group, Brazil – July 2014
- Southerners are more likely to shop at pharmacies and drugstores
-
- Figure 18: Purchasing habits in pharmacies and drugstores, by region, Brazil – July 2014
- The main consumers of pharmacy and drugstores products are from socioeconomic groups AB
-
- Figure 19: Purchase habits in pharmacies and drugstores, by socioeconomic groups, Brazil – July 2014
The Consumer – Pharmacy Retailers
-
- Key points
- Low-price pharmacies are the most popular ones among consumers
-
- Figure 20: Pharmacy retailers, Brazil – July 2014
- Low-price drugstores appeal to lower socioeconomic groups
-
- Figure 21: Retail drugstore/pharmacies, by socioeconomic group, Brazil – July of 2014
- In the North-East, lower-priced pharmacies are consumers’ favorites
-
- Figure 22: Retail drugstores/pharmacies, by region, Brazil – July 2014
The Consumer – Most Important Factors in Deciding Where to Buy
-
- Key points
- Low price appeals to consumer of pharmacies and drugstores
-
- Figure 23: Most important factors in deciding where to shop, Brazil – July 2014
- Men aged 55+ and women aged 45-54 are attracted to low price
-
- Figure 24: Importance of low price when deciding where to buy, by age group, Brazil – July 2014
- Low prices are the most important factor when deciding where to buy, in all regions, especially the South
-
- Figure 25: Importance of low prices when deciding where to buy, by region, Brazil – July 2014
- Due to low income, DE socioeconomic groups tend to prioritize low price
-
- Figure 26: Most important factors when deciding where to shop, by socioeconomic group, Brazil– July 2014
The Consumer – Shopping Behavior
-
- Key points
- Brazilians are loyal to the same pharmacies and drugstores
-
- Figure 27: Shopping Behavior, Brazil – July 2014
- While men always buy at the same pharmacies, women choose those that offer the best deals
-
- Figure 28: Shopping behavior, by gender, Brazil – July 2014
- Consumers in the South are more likely to buy medicines at the same pharmacies and drugstores
-
- Figure 29: Shopping behavior, by region, Brazil – July 2014
Back to top