Table of Contents
Introduction
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- Definition
- Methodology
- Abbreviations
Executive Summary
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- The market
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- Figure 1: Total sugar confectionery and chewing gum historical and forecast market value, 2009-19
- Companies and brands
- Fragmentation impedes strong brand penetration
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- Figure 2: Total sugar confectionery and chewing gum market value market shares of leading companies, 2012 and 2013
- Sugar confectionery: All eyes on children
- Target the women
- Gum confectionery innovation
- Confectionery brands go online
- Key issues
- Pursuing the online sales option
- Accentuate the artisanal
- Segment to survive
- The consumer
- Consumption of confectionery and snacks
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- Figure 3: Consumption of confectionery vs snack, September 2014
- Reason for confectionery purchase
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- Figure 4: Reason for confectionery purchase, September 2014
- Type of sugar confectionery products bought for self/family and gifting
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- Figure 5: Types of sugar confectionery products bought for yourself/family or gifting, September 2014
- Occasion of sugar confectionery gifting
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- Figure 6: Occasion of sugar confectionery gifting, September 2014
- Premium element for sugar confectionery
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- Figure 7: Elements in sugar confectionery that are worth premium price, September 2014
- Premium element for gum confectionery
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- Figure 8: Elements in gum confectionery that are worth premium price, September 2014
- Attitudes towards sugar and gum confectionery
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- Figure 9: Statements about sugar confectionery, September 2014
- What we think
Issues and Insights
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- Pursuing the online sales option
- The facts
- The implications
- Accentuate the artisanal
- The facts
- The implications
- Segment to survive
- The facts
- The implications
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- Figure 10: The population of over-60s in China, 2000-15
Trend Application
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- Trend: Sense of the Intense
- Trend: Cool Vending
- Trend: Help Me Help Myself
Market Size and Forecast
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- Key points
- Value growth slow: driven by trading up
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- Figure 11: Total sugar confectionery and chewing gum historical and forecast market value, 2009-19
- Volume growth even slower: time for new innovation
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- Figure 12: Total sugar confectionery and chewing gum historical and forecast market volume, 2009-19
- Sugar confectionery lagging behind competing sectors
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- Figure 13: Comparative total market value growth for competing snack food options, 2009-13
- How competing sectors are innovating
Market Segmentation
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- Key points
- Overall picture
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- Figure 14: Total sugar confectionery and chewing gum market value and volume, by broad category, 2010-14
- Sugar confectionery
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- Figure 15: Total sugar confectionery historical and forecast market value, 2009-19
- Figure 16: Total sugar confectionery historical and forecast market volume, 2009-19
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- Figure 17: Total sugar confectionery market value, by sector, 2010-14
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- Figure 18: Total sugar confectionery market volume, by sector, 2010-14
- Chewing gum
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- Figure 19: Total chewing gum historical and forecast market value, 2009-19
- Figure 20: Total chewing gum historical and forecast market volume, 2009-19
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- Figure 21: Total chewing gum market value, by sector, 2010-14
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- Figure 22: Total chewing gum market volume, by sector, 2010-14
Market Share
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- Key points
- Value market fragmentation impedes strong brand penetration
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- Figure 23: Total sugar confectionery and chewing gum market value market shares of leading companies, 2012 and 2013
- Volume market even more fragmented
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- Figure 24: Total sugar confectionery and chewing gum market volume market shares of leading companies, 2012 and 2013
Who’s Innovating?
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- Key points
- Sugar confectionery: All eyes on children
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- Figure 25: Consumption of confectionery vs snack, by age of children in household, September 2014
- Figure 26: Top 10 claims for sugar confectionery in China, 2011-14
- Target the women
- Gum confectionery innovation
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- Figure 27: Top 10 claims for gum confectionery in China, 2011-14
Companies and Brands
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- Mars, Inc.
- Nestlé
- Fujian Yake Food Co., Ltd.
- Perfetti Van Melle Confectionery Co., Ltd.
- Beijing Kangbeier Food Co., Ltd.
- Want Want China Holdings Limited
The Consumer – Trends in Consumption of Confectionery and Snacks
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- Key points
- Savoury snacks are preferred over sweet confectioneries
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- Figure 28: Consumption of confectionery vs snack, September 2014
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- Figure 29: Consumption of confectionery vs snack, by repertoire of consumption of confectionery vs snack, September 2014
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- Figure 30: Elements in sugar confectionery that are worth premium price, September 2014
- Functional candy is the most preferred among other sugar confectioneries
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- Figure 31: Reason for confectionery purchase, September 2014
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- Figure 32: Consumers eating more functional candy, by gender and age, September 2014
The Consumer – Reason for Confectionery Purchase
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- Key points
- Most buy on purpose rather than impulsively
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- Figure 33: Reason for confectionery purchase, September 2014
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- Figure 34: Reason for confectionery purchase, by monthly household income group, September 2014
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- Figure 35: Reason for confectionery purchase, by marital status, September 2014
- Inter-city differences
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- Figure 36: Reason for confectionery purchase, by city, September 2014
- Impulse purchase
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- Figure 37: Impulse purchase reason for confectionery purchase, by age of children, September 2014
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- Figure 38: Impulse purchase reason for confectionery purchase, by gender and age, September 2014
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- Figure 39: Impulse purchase reason for confectionery purchase, by monthly household income group, September 2014
- Inter-city differences
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- Figure 40: Impulse purchase reason for confectionery purchase, by city, September 2014
The Consumer – Type of Sugar Confectionery Products Bought for Self/Family and Gifting
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- Key points
- Individually wrapped and assorted flavours are two most considered
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- Figure 41: Types of sugar confectionery products bought for yourself/family or gifting, September 2014
- Self/family use consumption by demographic group
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- Figure 42: Types of sugar confectionery products bought for yourself/family, by gender and age, September 2014
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- Figure 43: Types of sugar confectionery products bought for yourself/family, by age of children in household, September 2014
- Self/family use consumption by city
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- Figure 44: Types of sugar confectionery products bought for yourself/family, by city, September 2014
- Gifting use consumption by demographic group
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- Figure 45: Types of sugar confectionery products bought for gifting, by gender and age, September 2014
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- Figure 46: Types of sugar confectionery products bought for gifting, by age of children in household, September 2014
The Consumer – Occasion of Sugar Confectionery Gifting
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- Key points
- Chinese traditional festivals are still the major occasions
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- Figure 47: Occasion of sugar confectionery gifting, September 2014
- Married people have more gifting occasions
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- Figure 48: Occasion of sugar confectionery gifting, by marital status, September 2014
- People from tier two cities are more likely to purchase as wedding gift
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- Figure 49: Occasion of sugar confectionery gifting, by city, September 2014
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- Figure 50: Occasion of sugar confectionery gifting, by city tier, September 2014
The Consumer – Premium Element for Sugar Confectionery
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- Key points
- All-natural ingredient sugar confectionery on demand in premium category
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- Figure 51: Elements in sugar confectionery that are worth premium price, September 2014
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- Figure 52: Elements in sugar confectionery that are worth premium price, by gender and age, September 2014
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- Figure 53: Selected claims of sugar confectionery launched in US, UK and China, 2011-June 2014
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- Figure 54: Examples of sugar confectionery claiming all-natural, China and US, May-April 2014
- Functional ingredients need to be highlighted to claim health benefits
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- Figure 55: Elements in sugar confectionery that are worth premium price, by monthly personal income group, September 2014
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- Figure 56: Selected claims of functional ingredients and benefit for sugar confectionery, US, UK, Japan and China, 2011-June 2014
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- Figure 57: Examples of sugar confectionery claiming health benefits, China and Japan, –2013 and 2014
The Consumer – Premium Element for Gum Confectionery
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- Key points
- Long-lasting flavour is the key for premium price
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- Figure 58: Elements in gum confectionery that are worth premium price, September 2014
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- Figure 59: Chewing gum products launched claiming health benefits or natural ingredients as % of all such products launched over the period, 2009-14
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- Figure 60: Elements in gum confectionery that are worth premium price, by age, September 2014
- Inter-city differences
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- Figure 61: Elements in gum confectionery that are worth premium price, by city, September 2014
The Consumer – Attitudes towards Sugar and Gum Confectionery
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- Key points
- Purity and health head consumer demand prerogatives
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- Figure 62: Statements about sugar confectionery, September 2014
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- Figure 63: Statements about sugar confectionery, by gender and age, September 2014
- City tier differences
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- Figure 64: Statements about sugar confectionery, by city tier, September 2014
Appendix – Market Size and Forecast
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- Market value
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- Figure 65: China – Total historical and forecast value retail market for sugar and gum confectionery, 2009-19
- Market volume
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- Figure 66: China – Total historical and forecast volume retail market for sugar and gum confectionery, 2009-19
Appendix – Market Segmentation
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- Segment value
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- Figure 67: Total historical and forecast value retail market for sugar and gum confectionery, by segment, 2009-19
- Segment volume
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- Figure 68: China – Total historical and forecast volume retail market for sugar and gum confectionery, by segment, 2009-19
Appendix – The Consumer – Consumption of Confectionery and Snacks
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- Figure 69: Consumption of confectionery vs snack, September 2014
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- Figure 70: Consumption of confectionery vs snack – Chewing gum, by demographics, September 2014
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- Figure 71: Consumption of confectionery vs snack – Bubble gum, by demographics, September 2014
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- Figure 72: Consumption of confectionery vs snack – Lollipop, by demographics, September 2014
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- Figure 73: Consumption of confectionery vs snack – Hard candy, by demographics, September 2014
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- Figure 74: Consumption of confectionery vs snack – Soft candy, by demographics, September 2014
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- Figure 75: Consumption of confectionery vs snack – Crisp candy, by demographics, September 2014
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- Figure 76: Consumption of confectionery vs snack – Nougat, by demographics, September 2014
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- Figure 77: Consumption of confectionery vs snack – Functional candy, by demographics, September 2014
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- Figure 78: Consumption of confectionery vs snack – Savoury snacks, by demographics, September 2014
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- Figure 79: Consumption of confectionery vs snack – Meat/seafood snacks, by demographics, September 2014
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- Figure 80: Consumption of confectionery vs snack – Preserved fruit, by demographics, September 2014
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- Figure 81: Consumption of confectionery vs snack – Chocolate confectionery, by demographics, September 2014
- Repertoire – Consumption pattern
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- Figure 82: Repertoire of consumption of confectionery vs snack, September 2014
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- Figure 83: Repertoire of consumption of confectionery vs snack, by demographics, September 2014
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- Figure 84: Consumption of confectionery vs snack, by repertoire of consumption of confectionery vs snack, September 2014
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Appendix – The Consumer – Reason for Confectionery Purchase
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- Figure 85: Reason for confectionery purchase, September 2014
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- Figure 86: Most popular reason for confectionery purchase, by demographics, September 2014
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- Figure 87: Next most popular reason for confectionery purchase, by demographics, September 2014
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- Figure 88: Other reason for confectionery purchase, by demographics, September 2014
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Appendix – The Consumer – Types of Sugar Confectionery Products Bought for Self/Family
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- Figure 89: Types of sugar confectionery products bought for yourself/family, September 2014
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- Figure 90: Types of sugar confectionery products bought for yourself/family – By packaging format, by demographics, September 2014
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- Figure 91: Types of sugar confectionery products bought for yourself/family – Individually wrapped or not, by demographics, September 2014
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- Figure 92: Types of sugar confectionery products bought for yourself/family – Assorted or not, by demographics, September 2014
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Appendix – The Consumer – Types of Sugar Confectionery Products Bought for Gifting
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- Figure 93: Types of sugar confectionery products bought for gifting, September 2014
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- Figure 94: Types of sugar confectionery products bought for gifting – By packaging format, by demographics, September 2014
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- Figure 95: Types of sugar confectionery products bought for gifting – Individually wrapped or not, by demographics, September 2014
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- Figure 96: Types of sugar confectionery products bought for gifting – Assorted or not, by demographics, September 2014
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Appendix – The Consumer – Occasion of Sugar Confectionery Gifting
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- Figure 97: Occasion of sugar confectionery gifting, September 2014
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- Figure 98: Most popular occasion of sugar confectionery gifting, by demographics, September 2014
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- Figure 99: Next most popular occasion of sugar confectionery gifting, by demographics, September 2014
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Appendix – The Consumer – Premium Element for Sugar Confectionery
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- Figure 100: Elements in sugar confectionery that are worth premium price, September 2014
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- Figure 101: Most popular elements in sugar confectionery that are worth premium price, by demographics, September 2014
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- Figure 102: Next most popular elements in sugar confectionery that are worth premium price, by demographics, September 2014
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Appendix – The Consumer – Premium Element for Gum Confectionery
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- Figure 103: Elements in gum confectionery that are worth premium price, September 2014
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- Figure 104: Most popular elements in gum confectionery that are worth premium price, by demographics, September 2014
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- Figure 105: Next most popular elements in gum confectionery that are worth premium price, by demographics, September 2014
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Appendix – The Consumer – Statements about Sugar Confectionery
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- Figure 106: Statements about sugar confectionery, September 2014
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- Figure 107: Most popular statements about sugar confectionery, by demographics, September 2014
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- Figure 108: Next most popular statements about sugar confectionery, by demographics, September 2014
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