Table of Contents
Executive Summary
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- Spending and inflation
- Sector sales and forecast
- Leading retailers
- Online
- The consumer – Where they shop
- The consumer – Attitudes to Dia, Lidl and Aldi
- The consumer – Why they don’t shop at Dia/Lidl/Aldi
- What we think
Spending and Inflation
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- Key points
- Consumer spending
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- Figure 1: Spain: Consumer spending on food and drink ( incl. VAT), 2009-14
- Inflation
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- Figure 2: Spain: Harmonised indices of consumer prices: Annual % change food and drink, Mar 2013-Sept 2014
- Figure 3: Spain: Harmonised indices of consumer prices: Annual % change, 2009-13
Distribution of Spending
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- Figure 4: Spain: Estimated distribution of spending on food, beverages, and tobacco, 2013
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Sector Size and Forecast
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- Key points
- Sector sales
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- Figure 5: Spain: Retail sales, excl. VAT, 2009-14
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- Figure 6: Spain: Retail sales forecasts, excl. VAT, 2014-19
- Sector sales mix
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- Figure 7: Spain: Estimated sales mix for the grocers’ sector, 2013
- Retail enterprises and employee numbers
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- Figure 8: Spain: Number of retail enterprises, 2008-12
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- Figure 9: Spain: Number of full-time-equivalent employees in retailing, 2008-12 (Number of full time equivalent employees by sector)
The Retailers – Financials and Outlets
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- Key points
- Mercadona dominates the sector
- Winners – Discounters and other proximity retailers
- Losers – Larger store formats
- Condis rolls out Condislife format
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- Figure 10: Spain: Leading grocery retailers, by sales, excl. VAT, 2011-13
- Figure 11: Spain: Leading grocery retailers’ outlet numbers, 2011-13
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- Figure 12: Spain: Leading grocery retailers’ estimated sales per outlet, 2011-13
The Retailers – Market Shares
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- Figure 13: Spain: Leading grocery retailers’ shares of all food retailers sales, 2011-13
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Online
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- Key points
- Online shoppers
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- Figure 14: The consumer: Percentage of all individuals purchasing online in the past 12 months, 2008-13
- Market size and leading retailers
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- Figure 15: Spain: Leading retail websites by visitor numbers,
The Consumer – Where They Shop
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- Key points
- What we asked
- Main grocery destination
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- Figure 16: Spain: Where consumers buy main weekly shop, October 2014
- Top-up shop destinations
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- Figure 17: Spain: Where consumers buy their top-up shopping, October 2014
The Consumer – Attitudes to Dia, Lidl and Aldi
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- Key points
- What we asked
- More than 50% of consumers now shop more at discounters
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- Figure 18: Spain: Consumer attitudes to Dia/Lidl/Aldi – Agreement with statements, October 2014
- Sticking with Dia/Lidl/Aldi even if they had more money
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- Figure 19: Spain: Attitudes to Dia/Lidl/Aldi – Changing shopping habits, October 2014
- Fresh foods improving
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- Figure 20: Spain: Consumer attitudes to Dia/Lidl/Aldi – Quality of products, October 2014
- Choice improving but still some limitations
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- Figure 21: Spain: Consumer attitudes to Dia/Lidl/Aldi – Choice of products, October 2014
- Non-grocery special deals are a key selling point
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- Figure 22: Spain: Consumer attitudes to Dia/Lidl/Aldi – Non-grocery products, October 2014
The Consumer – Why They Don’t Shop at Dia/Lidl/Aldi
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- Key points
- What we asked
- Limited ranges and few stores limit shopper numbers
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- Figure 23: Spain: Why consumers don’t do any/more of their grocery shopping at Dia/Lidl/Aldi, October 2014
- Women more concerned about limited ranges
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- Figure 24: Spain: Why consumers don’t do any/more of their grocery shopping at Dia/Lidl/Aldi by gender, October 2014
- Poor perception of quality in Madrid
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- Figure 25: Spain: Why consumers don’t do any/more of their grocery shopping at Dia/Lidl/Aldi, by region, October 2014
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- Figure 26: Spain: Where consumers buy their top-up shopping, by region, October 2014
Aldi
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- What we think
- Germany
- Elsewhere
- Where next?
- Company background
- Company performance
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- Figure 27: Aldi: Group financial performance, 2009-2013
- Figure 28: Aldi: Outlet data, 2009-2013
- Figure 29: Aldi: Outlet data, 2009-2013 (continued)
- Retail offering
Groupe Auchan
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- What we think
- Exposed in weak eurozone and under threat from trend away from hypermarkets
- Looking for growth
- Defensive purchasing alliances
- Company background
- Company performance
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- Figure 30: Auchan: Group financial performance, 2009-13
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- Figure 31: Auchan: Revenue by region, 2009-13
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- Figure 32: Auchan: Retail sales estimates by country (Europe only), 2009-13
- Stores
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- Figure 33: Auchan: Outlet data (Consolidated stores only), 2009-13
- Groupe Auchan – Non retail activities
- Retail offering
Carrefour
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- What we think
- Where next?
- Company background
- Company performance
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- Figure 34: Carrefour: Group financial performance, 2009-2013
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- Figure 35: Carrefour: Outlet data, 2009-2013
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- Figure 36: Carrefour (Europe): Outlet numbers (incl franchisees and partners, excluding cash and carry), 2009-13
- Retail offering
Dia
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- What we think
- 2013 in review
- Sells French operations
- Aquires El Arbol
- Company background
- Company performance
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- Figure 37: Dia: Group financial performance, 2011-2014
- Figure 38: Dia: Group outlet data, 2011-13
- Retail offering
Leclerc
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- What we think
- Price focus key to success
- Driven to succeed
- Collection remains the preferred online delivery method
- Company background
- Company performance
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- Figure 39: E.Leclerc: Group sales performance, excl. VAT, 2009-13
- Figure 40: E. Leclerc: Estimated international sales by country, excl. VAT, 2011-13
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- Figure 41: E. Leclerc: Group outlet data, 2009-13
- Retail offering
Lidl/Kaufland (Schwarz Group)
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- What we think
- Online
- Where next
- Company background
- Company performance
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- Figure 42: Schwarz Group: Group financial performance, 2009/10-2013/14
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- Figure 43: Schwarz Group: Outlet data, 2009/10-2013/14
- Figure 44: Schwarz Group: Outlet data, 2009/10-2013/14 (continued)
- Figure 45: Schwarz Group: Outlet data, 2009/10-2013/14 (continued)
- Figure 46: Schwarz Group: Outlet data, 2009/10-2013/14 (continued)
- Retail offering
Mercadona
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- What we think
- A more difficult year
- Continued investment in stores
- Rethinking fresh
- Company background
- Company performance
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- Figure 47: Mercadona: Financial performance, 2009-13
- Figure 48: Mercadona: Outlet data, 2009-13
- Retail offering
Spar Europe
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- What we think
- Enhanced own-label offering targeting meal-times
- Pushing its convenient shopping destination credentials
- Limited online grocery shopping option
- Positioning itself as a healthy food retailer
- Improving the in-store checkout experience for its customers
- Tailored formats offering additional sales growth opportunities
- Expanded everyday general merchandise range
- Company background
- Company performance
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- Figure 49: SPAR International: Retail sales by country, 2009-13
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- Figure 50: SPAR International: Outlets, 2009-13
- Figure 51: SPAR International: Retail sales area, 2009-13
- Figure 52: SPAR International: Sales per sq m, by country, 2009-13
- Retail offering
Appendix – The Consumer – Spain
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- Figure 53: Retailers used for main and top-up grocery shopping, Spain, October 2014
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- Figure 54: Attitudes towards discount supermarkets in Spain, by most popular retailers used for main and top-up grocery shopping – Any grocery shop, Spain, October 2014
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- Figure 55: Attitudes towards discount supermarkets in Spain, by next most popular retailers used for main and top-up grocery shopping – Any grocery shop, Spain, October 2014
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- Figure 56: Reasons for not shopping/not shopping enough for groceries at discount supermarkets, by most popular retailers used for main and top-up grocery shopping – Any grocery shop, Spain, October 2014
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- Figure 57: Reasons for not shopping/not shopping enough for groceries at discount supermarkets, by next most popular retailers used for main and top-up grocery shopping – Any grocery shop, Spain, October 2014
- Responsibility for grocery shopping
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- Figure 58: Those in household responsible for grocery shopping, by demographics, Spain, October 2014
- Where people shop
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- Figure 59: Most popular retailers used for main and top-up grocery shopping – Any grocery shop, by demographics, Spain, October 2014
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- Figure 60: Next most popular retailers used for main and top-up grocery shopping – Any grocery shop, by demographics, Spain, October 2014
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- Figure 61: Other retailers used for main and top-up grocery shopping – Any grocery shop, by demographics, Spain, October 2014
- Attitude statements
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- Figure 62: Agreement with the statement ‘The quality of fresh meat at discount supermarkets has improved in the last 2 years’, supermarkets in Spain, by demographics, October 2014
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- Figure 63: Agreement with the statement ‘The quality of fresh fruit and vegetables at discount supermarkets has improved in the last 2 years’, supermarkets in Spain, by demographics, October 2014
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- Figure 64: Agreement with the statement ‘The quality of fresh bakery products at discount supermarkets has improved in the last 2 years’, supermarkets in Spain, by demographics, October 2014
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- Figure 65: Agreement with the statement ‘The choice of brands available at discount supermarkets has improved in the last 2 years’, supermarkets in Spain, by demographics, October 2014
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- Figure 66: Agreement with the statement ‘I can’t buy all the groceries I need at discount supermarkets’, supermarkets in Spain, by demographics, October 2014
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- Figure 67: Agreement with the statement ‘I’d like to see a bigger choice of non-grocery items at discount supermarkets’, supermarkets in Spain, by demographics, October 2014
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- Figure 68: Agreement with the statement ‘The choice of items available within certain ranges at discount supermarkets is too limited’, supermarkets in Spain, by demographics, October 2014
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- Figure 69: Agreement with the statement ‘I would shop less at discount supermarkets if I had more money^’, supermarkets in Spain, by demographics, October 2014
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- Figure 70: Agreement with the statement ‘I sometimes buy non-grocery items I didn’t plan to buy when shopping at discount supermarkets’, supermarkets in Spain, by demographics, October 2014
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- Figure 71: Agreement with the statement ‘I sometimes visit discount supermarkets specifically to buy non-grocery items I’ve seen advertised in advance, supermarkets in Spain, by demographics, October 2014
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- Figure 72: Agreement with the statement ‘I do more of my grocery shopping at discount supermarkets than I did two years ago’, supermarkets in Spain, by demographics, October 2014
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- Figure 73: Agreement with the statement ‘I’m less tempted to buy additional grocery items that I don’t really need at discount supermarkets’, supermarkets in Spain, by demographics, October 2014
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- Figure 74: Most popular reasons for not shopping/not shopping enough for groceries at discount supermarkets, by demographics, Spain, October 2014
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- Figure 75: Next most popular reasons for not shopping/not shopping enough for groceries at discount supermarkets, by demographics, Spain, October 2014
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- Figure 76: Other reasons for not shopping/not shopping enough for groceries at discount supermarkets, by demographics, Spain, October 2014
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