Table of Contents
Executive Summary
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- Spending and inflation
- Sector sales and forecast
- Leading retailers
- Online
- The consumer – Where they shop
- The consumer – Attitudes to Lidl
- The consumer – Why they don’t shop at Lidl
- What we think
Spending and Inflation
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- Key points
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- Figure 1: Italy: Consumer spending on food and drink (incl. VAT), 2009-14
- Inflation
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- Figure 2: Italy: Harmonised indices of consumer prices: Annual % change, Mar 2013-Sept 2014
- Figure 3: Italy: Harmonised indices of consumer prices: Annual % change, 2009-13
Distribution of Spending
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- Figure 4: Italy: Estimated distribution of spending on food and beverages, 2013
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Sector Size and Forecast
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- Figure 5: Italy: Retail sales, excl. VAT, 2009-14
- Figure 6: Italy: Retail sales forecasts, excl. VAT, 2014-19
- Sector sales mix
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- Figure 7: Italy: Grocers sales mix, 2013
- Enterprises and employment
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- Figure 8: Italy: Number of retail enterprises, 2008-11
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- Figure 9: Italy: Retail employment by type of retailer, 2008-11 (Number of full time equivalent employees by sector)
- Figure 10: Italy: Number of grocery stores by type, 2010-12
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The Retailers – Financials and Outlets
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- Key points
- Winners and losers at the top
- Selex – Multi-brand voluntary group
- Discounters gain ground
- Changes in buying alliances
- Conad joins forces with Finiper
- Auchan teams up with Sisa
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- Figure 11: Italy: Leading grocery retailers, by revenues (excl vat), 2009-13
- Figure 12: Italy: Leading grocery retailers’ outlet numbers, 2009-13
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- Figure 13: Italy: Leading grocery retailers’ sales per outlet, 2009-13
The Retailers – Market Shares
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- Figure 14: Italy: Leading grocery retailers’ estimated shares of all food retailers’ sales, 2009-13
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Online
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- Key points
- Online shoppers
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- Figure 15: Italy: Percentage of all individuals purchasing online in the past 12 months, 2008-13
- Market size and leading retailers
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- Figure 16: Italy: Leading retailers websites by visitor numbers, September 2014
The Consumer – Where They Shop
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- Key points
- What we asked
- Main-shop destinations
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- Figure 17: Italy: Where consumers buy main weekly shop, October 2014
- Trend data
- Top-up shop destinations
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- Figure 18: Italy: Where consumers buy their top-up shopping, October 2014
The Consumer – Attitudes to Lidl
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- Key points
- What we asked
- Almost 60% of consumers now shop more at discount stores
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- Figure 19: Italy Consumer attitudes to Lidl – Agreement with statements, October 2014
- Sticking with Lidl even if they had more money
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- Figure 20: Italy: Consumer attitudes to Lidl – Changing shopping habits, October 2014
- Fresh foods – quality improving
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- Figure 21: Italy: Consumer attitudes to Lidl – Quality of products, October 2014
- Choice improving but still some limitations
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- Figure 22: Italy: Consumer attitudes to Lidl – Choice of products, October 2014
- Non-grocery special deals are a key selling point
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- Figure 23: Italy: Consumer attitudes to Lidl – Non-grocery products, October 2014
The Consumer – Why They Don’t Shop at lidl
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- Key points
- What we asked
- Scope for further expansion?
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- Figure 24: Italy: Why consumers don’t do any/more of their grocery shopping at Lidl, October 2014
- Unfamiliar brands
Groupe Auchan
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- What we think
- Exposed in weak eurozone and under threat from trend away from hypermarkets
- Looking for growth
- Defensive purchasing alliances
- Company background
- Company performance
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- Figure 25: Auchan: Group financial performance, 2009-13
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- Figure 26: Auchan: Revenue by region, 2009-13
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- Figure 27: Auchan: Retail sales estimates by country (Europe only), 2009-13
- Stores
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- Figure 28: Auchan: Outlet data (Consolidated stores only), 2009-13
- Groupe Auchan – Non retail activities
- Retail offering
Carrefour
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- What we think
- Where next?
- Company background
- Company performance
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- Figure 29: Carrefour: Group financial performance, 2009-2013
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- Figure 30: Carrefour: Outlet data, 2009-2013
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- Figure 31: Carrefour (Europe): Outlet numbers (incl franchisees and partners, excluding cash and carry), 2009-13
- Retail offering
Lidl/Kaufland (Schwarz Group)
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- What we think
- Online
- Where next
- Company background
- Company performance
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- Figure 32: Schwarz Group: Group financial performance, 2009/10-2013/14
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- Figure 33: Schwarz Group: Outlet data, 2009/10-2013/14
- Figure 34: Schwarz Group: Outlet data, 2009/10-2013/14 (continued)
- Figure 35: Schwarz Group: Outlet data, 2009/10-2013/14 (continued)
- Figure 36: Schwarz Group: Outlet data, 2009/10-2013/14 (continued)
- Retail offering
Rewe
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- What we think
- Penny conversions reaping rewards
- Pushing into convenience
- Online push is overdue in Germany
- International markets prove patchy
- Company background
- Company performance
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- Figure 37: Rewe: Group sales performance, 2009-13
- Figure 38: Rewe: Group sales performance – Breakdown by country, 2009-13
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- Figure 39: Rewe: Outlet data, 2009-13
- Retail offering
- Rewe
- Penny
Appendix – The Consumer – Italy
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- Figure 40: Retailers used for main and top-up grocery shopping, Italy, October 2014
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- Figure 41: Attitudes towards discount supermarkets in Italy, by most popular retailers used for main and top-up grocery shopping – Any grocery shop, Italy, October 2014
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- Figure 42: Attitudes towards discount supermarkets in Italy, by next most popular retailers used for main and top-up grocery shopping – Any grocery shop, Italy, October 2014
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- Figure 43: Reasons for not shopping/not shopping enough for groceries at discount supermarkets, by most popular retailers used for main and top-up grocery shopping – Any grocery shop, Italy, October 2014
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- Figure 44: Reasons for not shopping/not shopping enough for groceries at discount supermarkets, by next most popular retailers used for main and top-up grocery shopping – Any grocery shop, Italy, October 2014
- Responsibility for grocery shopping
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- Figure 45: Those in household responsible for grocery shopping, by demographics, Italy, October 2014
- Where people shop
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- Figure 46: Most popular retailers used for main and top-up grocery shopping – Any grocery shop, by demographics, Italy, October 2014
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- Figure 47: Next most popular retailers used for main and top-up grocery shopping – Any grocery shop, by demographics, Italy, October 2014
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- Figure 48: Other retailers used for main and top-up grocery shopping – Any grocery shop, by demographics, Italy, October 2014
- Attitude statements
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- Figure 49: Agreement with the statement ‘The quality of fresh meat at discount supermarkets has improved in the last 2 years’, supermarkets in Italy, by demographics, October 2014
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- Figure 50: Agreement with the statement ‘The quality of fresh fruit and vegetables at discount supermarkets has improved in the last 2 years’, supermarkets in Italy, by demographics, October 2014
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- Figure 51: Agreement with the statement ‘The quality of fresh bakery products at discount supermarkets has improved in the last 2 years’, supermarkets in Italy, by demographics, October 2014
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- Figure 52: Agreement with the statement ‘The choice of brands available at discount supermarkets has improved in the last 2 years’, supermarkets in Italy, by demographics, October 2014
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- Figure 53: Agreement with the statement ‘I can’t buy all the groceries I need at discount supermarkets’, supermarkets in Italy, by demographics, October 2014
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- Figure 54: Agreement with the statement ‘I’d like to see a bigger choice of non-grocery items at discount supermarkets’, supermarkets in Italy, by demographics, October 2014
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- Figure 55: Agreement with the statement ‘The choice of items available within certain ranges at discount supermarkets is too limited’, supermarkets in Italy, by demographics, October 2014
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- Figure 56: Agreement with the statement ‘I would shop less at discount supermarkets if I had more money^’, supermarkets in Italy, by demographics, October 2014
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- Figure 57: Agreement with the statement ‘I sometimes buy non-grocery items I didn’t plan to buy when shopping at discount supermarkets’, supermarkets in Italy, by demographics, October 2014
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- Figure 58: Agreement with the statement ‘I sometimes visit discount supermarkets specifically to buy non-grocery items I’ve seen advertised in advance’, supermarkets in Italy, by demographics, October 2014
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- Figure 59: Agreement with the statement ‘I do more of my grocery shopping at discount supermarkets than I did two years ago’, supermarkets in Italy, by demographics, October 2014
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- Figure 60: Agreement with the statement ‘I’m less tempted to buy additional grocery items that I don’t really need at discount supermarkets’, supermarkets in Italy, by demographics, October 2014
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- Figure 61: Most popular reasons for not shopping/not shopping enough for groceries at discount supermarkets, by demographics, Italy, October 2014
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- Figure 62: Next most popular reasons for not shopping/not shopping enough for groceries at discount supermarkets, by demographics, Italy, October 2014
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- Figure 63: Other reasons for not shopping/not shopping enough for groceries at discount supermarkets, by demographics, Italy, October 2014
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