Table of Contents
Introduction
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- Definition
- Abbreviations
Executive Summary
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- The market
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- Figure 1: Forecast of Brazil value sales of soap, bath, and shower products, 2009-19
- Market drivers
- Companies, brands, and innovation
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- Figure 2: Soap, Bath & Shower Products: Company retail market share by value
- The consumer
- What we think
Issues and Insights
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- Increasing brand loyalty
- The facts
- The implications
- More sophisticated claims
- The facts
- The implications
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- Figure 3: Beauty Enhancing Claims in Brazil, July 2013 and August 2014
- Figure 4: Beauty Enhancing Claims worldwide, July 2013 and August 2014
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- Figure 5: Slimming shower gel by Guinot, May 2014, France
- Figure 6: Slimming and anti-cellulite bar soap by Ol’eo, August 2014, the Philippines
- The elderly are key consumers
- The facts
- The implications
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- Figure 7: Anti-aging products – JuJu Bar (US) and Fiama Di Wills (india)
Trend Application
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- Play Ethic
- Sense of Intense
- Mood to Order
Market Drivers
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- Key points
- Ban on animal testing
- Devaluation of the Brazilian currency
- Increase in personal disposable income
- Women in the workforce
- Online sales
Who’s Innovating?
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- Key points
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- Figure 8: New launches in the SBS market, by company, July 2013 – August 2014
- Naturally against bacteria
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- Figure 9: Memphis’ soap Biocrema Hidratante Proteção Natural
- Nivea In-Shower Hydrating Body Lotion
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- Figure 10: Nivea In-Shower Hydrating Body Lotion
- L’Occitane au Brésil
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- Figure 11: L’Occitane au Brésil’s soaps in Brazil made with jenipapo and Victoria regia
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- Figure 12: L’Occitane au Brésil’s soaps for exports
- Brazilian touch
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- Figure 13: New SBS products containing cupuaçu
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- Figure 14: Bar soap containing murumuru butter
- Other ingredients
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- Figure 15: Bar and liquid soaps with added argan oil by Ecologie
- Figure 16: Bar and liquid body soaps with added argan oil by Palmolive
- Figure 17: Bar soap with collagen
Market Size, Forecast, and Segment Performance
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- Key points
- Soap, bath, and shower products market
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- Figure 18: Soap, bath, and shower products: Top 10 worldwide retail markets value
- Figure 19: Retail Top 5 market value for BPC in 2013
- Figure 20: Forecast of Brazil value sales of soap, bath, and shower products, 2009-19
- Sales by segment
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- Figure 21: Retail market segmentation by value
- Bar soap
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- Figure 22: Forecast of Brazil value sales of bar soap products, 2009-19
- Liquid body soaps
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- Figure 23: Forecast of Brazil value sales of liquid body soap products, 2009-19
- Liquid soaps (Specific use - hands, intimate, antibacterial, prescription)
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- Figure 24: Forecast of Brazil value sales of liquid body soap (specific use) products, 2009-19
- Future of the market
- Forecast Methodology
Market Share
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- Key points
- The SBS market is highly fragmented
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- Figure 25: Soap, bath & shower products: Company retail market share by value, 2012-13
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- Figure 26: Retail market segmentation share, 2012-13
Companies and Brands
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- Unilever Group
- Product range
- Advertising and marketing
- Operational issues
- Colgate-Palmolive
- Product range
- Advertising and marketing
- Operational issues
- Grupo JBS (Flora)
- Product range
- Advertising and marketing
- Johnson & Johnson
- Product range
- Operational issues
The Consumer – Usage of Soap, Bath, and Shower Products
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- Key points
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- Figure 27: Usage of soap, bath & shower products, April 2014
- Old but gold
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- Figure 28: Usage of soap, bath & shower products, once a day or more, April 2014
- Liquid soaps
- An intimate issue
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- Figure 29: Usage of intimate soap, April 2014
- Body oils and foot care
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- Figure 30: Usage of body oils, by sex, April 2014
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- Figure 31: Usage of foot care, by sex, April 2014
The Consumer – Important Features When Buying
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- Key points
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- Figure 32: Important features when buying, April 2014
- As soft as velvet
- Products with a natural touch
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- Figure 33: New product launches with Botanical/Herbal claims, July 2013 – August 2014
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- Figure 34: New products containing Botanical/Herbal ingredients
- Designing for the elderly
- Men focused
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- Figure 35: Nivea Men Sport 3 in 1; Jequiti ZINC;
The Consumer – Attitudes & Behaviors to Buying
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- Key points
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- Figure 36: Attitudes & behaviors to buying, April 2014
- Judging by its smell
- Products with multiple purposes
- Not so expensive anymore
The Consumer – Attitudes & Behaviors to Using
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- Key points
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- Figure 37: Attitudes & behaviors to using, April 2014
- Old habits die hard
- Brand trust is a good indicator
- Different uses of soap
- Up for a change
- Kids and parents all sharing soaps
Appendix – Market Size and Forecast
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- Figure 38: Additional best case/worst case for total value of soap, bath, and shower products category
- Figure 39: Additional best case/worst case for bar soap value
- Figure 40: Additional best case/worst case for liquid body soap value
- Figure 41: Additional best case/worst case for liquid soaps (specific use) value
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Appendix – The Consumer – Usage of Soap, Bath, and Shower products
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- Figure 42: Usage of soap, bath, and shower products, April 2014
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- Figure 43: Usage of soap, bath, and shower, by demographics, April 2014
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- Figure 44: Usage of liquid soap, by demographics, April 2014
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- Figure 45: Usage of bar soap, by demographics, April 2014
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- Figure 46: Usage of liquid hand soap, by demographics, April 2014
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- Figure 47: Usage of body oils (for use at shower time or immediately after shower), by demographics, April 2014
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- Figure 48: Usage of Liquid facial soap, by demographics, April 2014
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- Figure 49: Usage of foot care/foot scrub (for use at shower time), by demographics, April 2014
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- Figure 50: Usage of intimate soap^, by demographics, April 2014
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- Figure 51: Usage of shower gel, by demographics, April 2014
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- Figure 52: Important features when buying, by usage of soap, bath, and shower, April 2014
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- Figure 53: Important features when buying, by usage of liquid soap, April 2014
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- Figure 54: Important features when buying, by usage of bar soap, April 2014
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- Figure 55: Important features when buying, by usage of liquid hand soap, April 2014
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- Figure 56: Important features when buying, by usage of body oils (for use at shower time or immediately after shower), April 2014
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- Figure 57: Important features when buying, by usage of Liquid facial soap, April 2014
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- Figure 58: Important features when buying, by usage of foot care/foot scrub (for use at shower time), April 2014
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- Figure 59: Important features when buying, by usage of intimate soap^, April 2014
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- Figure 60: Important features when buying, by usage of shower gel, April 2014
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- Figure 61: Attitudes and behaviors to buying, by usage of soap, bath, and shower, April 2014
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- Figure 62: Attitudes and behaviors to buying, by usage of liquid soap, April 2014
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- Figure 63: Attitudes and behaviors to buying, by usage of bar soap, April 2014
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- Figure 64: Attitudes and behaviors to buying, by usage of liquid hand soap, April 2014
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- Figure 65: Attitudes and behaviors to buying, by usage of body oils (for use at shower time or immediately after shower), April 2014
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- Figure 66: Attitudes and behaviors to buying, by usage of foot care/foot scrub (for use at shower time), April 2014
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- Figure 67: Attitudes and behaviors to buying, by usage of Liquid facial soap, April 2014
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- Figure 68: Attitudes and behaviors to buying, by usage of intimate soap^, April 2014
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- Figure 69: Attitudes and behaviors to buying, by usage of shower gel, April 2014
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Appendix – The Consumer – Important features When Buying
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- Figure 70: Important features when buying, April 2014
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- Figure 71: Most popular important features when buying, by demographics, April 2014
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- Figure 72: Next most popular important features when buying, by demographics, April 2014
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- Figure 73: Other important features when buying, by demographics, April 2014
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Appendix – The Consumer – Attitudes and Behaviors to Buying
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- Figure 74: Attitudes and behaviors to buying, April 2014
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- Figure 75: Most popular attitudes and behaviors to buying, by demographics, April 2014
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- Figure 76: Next most popular attitudes and behaviors to buying, by demographics, April 2014
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- Figure 77: Other attitudes and behaviors to buying, by demographics, April 2014
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Appendix – The Consumer – Attitudes and Behaviors to Using
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- Figure 78: Attitudes and behaviors to using, April 2014
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- Figure 79: Most popular attitudes and behaviors to using, by demographics, April 2014
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- Figure 80: Next most popular attitudes and behaviors to using, by demographics, April 2014
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