DIY Retailing - Germany - May 2015
DIY Retailing - Germany - May 2015

Germany’s DIY sector has been unexciting in the last few years. There was some evidence of catch-up spending in 2009 to 2011, but since then the sector has done little. The collapse and disappearance of Praktiker has not helped. But we think that in Germany, as elsewhere in Northern Europe, there are reasons to be very cautious about the prospects for DIY spending.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Consumer Spending and Inflation
Specialists Sales and Forecasts

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – Where They Shop
The Consumer – Shopping Habits and Attitudes – Level of Home Maintenance/Improvement in the Last Year
DIY/Home Improvement Plans Over the Next 12 Months
The Consumer – Major Projects Planned
Market Drivers
Market Drivers and Where Shopped

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Leading Specialists – Financials and Outlets
Market Shares
Online
Bauhaus
Hagebau
Hornbach Holding
OBI
toom Baumarkt/B1 Discount Baumarkt