Table of Contents
Introduction
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- Key findings
Data Sources
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- Abbreviations
Issues in the Market
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- Destination competition
- Managing hotel capacity
- Videoconferencing
- Social networking at conferences
- Trade fairs an anachronism?
Global Summary
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- Demographic trends
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- Figure 1: Worldwide population distribution by age cohort (m), 2013 and 2050
- Demographic projections by major country market
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- Figure 2: Worldwide population distribution by age cohort (in %) in the leading business travel country markets, 2013 and 2050
- Economic outlook
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- Figure 3: World Economic Outlook forecasts (% change unless noted otherwise), July 2013
- Currency trends
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- Figure 4: Outlook for exchange rates as of 27/06/14
- Outlook for spending on business travel
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- Figure 5: Projected spending* on business travel (in 2013 US$bn), by region, 2013-20
- US to remain number one business-travel market
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- Figure 6: Projected spending* (in 2013 US$bn) on business travel in the 15 biggest country markets, 2013-20
MICE – A Breakdown of the Sector
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- International association meetings
- UIA
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- Figure 7: International association meetings*, 2011-13
- Categories of meetings
- Meetings excluded from the UIA’s statistical report
- ICCA
- US and Paris on top
- Paris new number one
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- Figure 8: ICCA country & city ranking, measured by number of international meetings* organised in 2013
- A growth sector
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- Figure 9: Trend in the number of association meetings, 1963-2012
- Figure 10: Number of association meetings, 1963-2012
- ICCA membership trend
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- Figure 11: Growth in the number of ICCA members, 1963-2012
- Historical trend
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- Figure 12: Market share per region by number of meetings (%), 1963-2012
- Figure 13: Number of international association meetings per country, 1983-2012
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- Figure 14: Number of international association meeting participants per country, 1983-2012
- An overview of meeting management companies
- Professional conference organisers
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- Figure 15: Services typically provided by PCOs, 2014
- Figure 16: Meetings-related tasks typically undertaken by associations, 2014
- Destination management companies
- Incentive travel
- The participant’s point of view
- Attitude of non-earners
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- Figure 17: Attitude of non-earners of travel incentives toward their company/peers, 2013
- Changing destinations can motivate
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- Figure 18: The motivating effect of changing the destination for incentive travel, 2013
- Motivational factors
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- Figure 19: Motivational factors of travel incentive rewards, 2013
- Rating factor to improve incentives
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- Figure 20: Actions that could be taken to change the incentive travel award and how much more meaningful, motivational and memorable the award would be if that item were implemented, 2013
- The US incentive market
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- Figure 21: Use of non-cash incentives by company size, 2013
- Type of programme
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- Figure 22: Use of incentive programmes in US companies, 2013
- Expenditure on incentives
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- Figure 23: Spending on incentives, by size of firm (in US$), 2013
- Figure 24: Breakdown of spending on incentive programmes by type & target audience, 2013
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- Figure 25: Breakdown between spending on group travel incentives & individual travel incentives, 2013
- Exhibitions
- Trend in rented space
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- Figure 26: Exhibition space rented by world region (million sq m) 2008, 2010 & 2012
- Figure 27: Share of global rented space by region (in %), 2008, 2010 and 2012
- Rented space by country
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- Figure 28: Rented exhibition space by top ten ranked countries, 2012
- Exhibition capacity
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- Figure 29: Worldwide exhibition capacity, 2006 and 2011
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- Figure 30: Countries with the most extensive exhibition space, 2011*
- Figure 31: Breakdown of exhibition venues, by size and region, 2011*
- Germany a leader
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- Figure 32: Venues with a minimum of 200,000 sq m of indoor exhibition space in 2011*
- Destination selection criteria
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- Figure 33: Evaluation criteria for choosing Germany as a MICE destination in 2030
- Destination promotion
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- Figure 34: Site Index Annual Survey* of the effectiveness of promotional methods for motivational event destination, 2012
- Destination branding
- The essence of branding
- Daytona gets a makeover
Managing Hotel Capacity
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- How Geneva lost Telecom World
- FairFairs Hotel
- Special features
- Special conditions for cancellation
Videoconferencing
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- Google’s meeting-room-in-a-box
- Chromebox meetings hardware
Social Networking at Conferences
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- Social media optimise event attendance
- Social networks as a reference point
- Conversations can be profitable
Trade Fairs – an Anachronism?
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- Importance of trade fairs evaluated
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- Figure 35: Decision role of respondents, 2013
- Trade shows low on the list
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- Figure 36: Importance of information sources for your considered purchase decisions (on a scale of 1 to 5 where 1 is ‘not at all important’ and 5 is ‘very important’), 2011 & 2013
- Canton Fair impacted by Internet
- Online channel not always reliable, however…
- Auto shows still relevant?
- Lavish entertainment a thing of the past
- Events still supported by some
The Economic Impact of Meetings
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- ROI
Technology in the MICE Sector
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- Mobile apps for MICE events
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- Figure 37: How many of the events that you organized within the past 2 years included a mobile app?, 2014
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- Figure 38: Reasons for having a mobile event app (%), 2014
- Figure 39: Importance of mobile event app features (%), 2014
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- Figure 40: Importance of event app & technology integration (%), 2014
- Figure 41: Concerns about mobile app event integration: before your first experience with a mobile event app, how concerned were/are you about each of the following aspects of integrating mobile apps into your events?, 2014
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- Figure 42: Measurement of event app success: how important are each of the following for measuring the success of your event apps?, 2014
- Mobile apps often not budgeted
- A varied experience
- Mesh networking & BYOD
- Meeting room technology
- Data analytics to rise in importance
- More attention to data security
- Videoconferencing
- Point-to-point videoconferencing
- Multi-point videoconferencing
- Video bridges
- Telepresence robots
- The telepresence robot experience
- Telepresence robots compared
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- Figure 42: Summary of features & specs for five telepresence robots, 2014
- MantaroBot TeleM
- Outlook
- MICE applications
Airline Alliances Targeting the MICE Sector
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- Star Alliance’s Conventions Plus
- oneworld events
- SkyTeam’s Global Meetings
Hotel Features for the MICE Sector
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- Designing hotels for meetings
- Marriott’s design team
- Five design trends for MICE in hotels
- Intimate and informal
- Responsive and on demand
- Collaborative and inclusive
- Wired and interactive
- Healthy and natural
- Conclusion
- Convention hotel construction on the upswing
- Market impact
Breakdown of MICE Sector by Global Region
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- Australasia/Asia
- Australia
- Brisbane
- Sydney
- China
- Infrastructure expansion supports MICE
- MICE market overview
- CIBTM figures support growth story
- IBTM Meetings Industry Report
- Insights into Chinese MICE buyers’ behaviour
- China’s MICE industry an enticing market
- CWT enters the Chinese market
- Hong Kong
- MICE arrivals source markets
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- Figure 43: Source markets of Hong Kong’s MICE tourists, 2012 and Q1/2013
- Venues
- Wine on the menu
- India
- Improved airlift
- Outbound MICE travel from India
- Key outbound destinations for Indian MICE travel
- Macau
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- Figure 44: Summary of MICE events in Macau, 2013 & 2012
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- Figure 45: Summary of MICE events in Macau, Q1/2013 and Q1/2014
- Singapore
- Sustainability to the forefront
- Europe
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- Figure 46: The most frequently organised types of events by European MICE buyers* (% of buyers), 2013
- Outbound MICE travel
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- Figure 47: Breakdown of outbound MICE events from Europe, 2013
- Origin of attendees
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- Figure 48: Top ten countries of origin for MICE events held in Europe, 2013
- Industry sectors
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- Figure 49: Industry sectors by buyers & suppliers of MICE events in Europe, 2013
- Size of events
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- Figure 50: Breakdown of MICE events in Europe by number of attendees, 2013
- Market conditions
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- Figure 51: Outlook of buyers* for business trend & budgets for their own events in Europe, 2013
- Figure 52: Outlook of buyers* concerning change for a variety of issues, 2013
- Venue selection criteria
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- Figure 53: Venue selection criteria of European buyers*, 2013
- Satisfaction levels with venues
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- Figure 54: Rating of level of satisfaction of buyers*, 2013
- London and Germany
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- Figure 55: Ranking of EU cities & countries in terms of quality as MICE destinations, 2013
- Austria
- Vienna
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- Figure 56: MICE events in Vienna, 2012-13
- Figure 57: MICE share of total overnights in Vienna, 2004-13
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- Figure 58: Economic impact of MICE in Vienna, 2012-13
- France
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- Figure 59: Trade fairs & exhibitions in France, 2013
- Figure 60: Price per sq m for exhibition space in France, 2013
- Professional trade fairs
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- Figure 61: Professional trade fair statistics, 2012-13
- Trade fairs for the general public and mixed professional trade fairs
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- Figure 62: Statistics for trade fairs for the general public & mixed professional trade fairs, 2012-13
- General fairs
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- Figure 63: Statistics for general fairs, 2012-13
- ‘Foires de France’ certification helps
- Congresses and corporate events
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- Figure 64: Average number of participants in congresses, 2012-13
- Medical congresses
- Rebounding expenditure on meetings
- Domestic venues and less add-ons
- MICE events summary
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- Figure 65: MICE events, by type, 2012-13
- Event duration flat
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- Figure 66: Average duration of events (in days), 2012-13
- Occupancy rates up
- Venues are diversifying their activities
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- Figure 67: Trend in the breakdown of sq m/day by type of event (%), 2008-13
- French meeting and exhibition capacity
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- Figure 68: Breakdown of French meeting & exhibition capacity by type & region, 2013
- Investment in conference and exhibition infrastructure
- Île de France
- Provincial cities
- Paris number one for international conventions
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- Figure 69: Summary of trend in conventions in Paris, 2007-13
- Economic impact
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- Figure 70: Breakdown of hotel nights in Paris, by tourism segment, 2013
- Foreign attendance
- Large conventions
- A diversity of sectors and venues
- Germany
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- Figure 71: Cross-border European business trips by destination country & type of trip, 2013
- Destination ranking
- Budgets are growing – especially in Europe
- Germany has a good image
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- Figure 72: Ranking of countries as a destination for conferences by international organisers, 2013
- The challenge of technology
- Italy
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- Figure 73: Breakdown of Italian business trips by type, 2012 & 2013
- A private-sector MICE bureau
- Switzerland
- Major investment in venues
- Zurich
- Lausanne’s Swiss Tech Convention
- Investment in Davos
- UK
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- Figure 74: Trend in business events in the UK, 2007-13
- EVCOM created
- Decline in association membership
- Explanation of the trend
- Technology trends
- Less cancellations
- Major issues facing corporate clients
- Government selects agencies
- Outlook
- Global growth
- Middle East
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- Figure 75: Average number of meetings & events planned per year by Middle Eastern MICE planners*, 2013
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- Figure 76: Average size of meetings & events planned by Middle Eastern MICE planners*, 2013
- Figure 77: Average length of meetings & events planned by Middle Eastern MICE planners*, 2013
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- Figure 78: Percentage of Middle Eastern-based meeting planners who have used these destinations for organising meetings in the past two years, 2014
- Figure 79: Sources used to help you find information on destinations for meetings, 2014
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- Figure 80: Ranking of destination selection criteria, 2014
- Figure 81: Venue selection criteria, 2014
- UAE wins bid for Expo 2020
- North America
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- Figure 82: Respondent profile, 2013
- Figure 83: Top ten industry sectors for Americas-based suppliers, 2013
- Volume and value
- Destinations
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- Figure 84: Americas buyers’ events regions, 2013
- Figure 85: Americas buyers’ events countries, 2013
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- Figure 86: Next 12 months’ top countries for events, 2013
- Figure 87: Country/region outside the US cited by buyers for future events, June 2013
- Types of events organised by buyers
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- Figure 88: Proportion of buyers organising events, by type, 2013
- Forecasts for the year ahead
- Interest for foreign destinations
- Outbound international association meetings from North America
- US
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- Figure 89: Meetings in the US by type & number of participants, 2012
- Figure 90: Meetings in the US by host type & number of participants, 2012
- AIBTM
- Growth in exhibitions to accelerate
- Economic impact of MICE
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- Figure 91: Trend in MICE aggregates in the US, 2009 & 2012
- Direct spending
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- Figure 92: Breakdown of direct spending on MICE activities in the US, 2012
- Total economic impact
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- Figure 93: Breakdown of the economic contribution of MICE activity to the US economy, 2012
- Contribution to tax revenues
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- Figure 94: MICE’s contribution to US tax revenues, 2012
- Group demand drives hotel performance
- New group segments
- Catering revenue
- Major chains experiencing revived group demand
- Strong group markets
- Booking windows starting to lengthen
- Seasons blurring
- Hotel investment accelerating on back of group demand
- Controversy surrounds Salt Lake City convention hotel project
Strategic Meetings Management
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- Lower the risk by enforcing compliance
- Know your data
- Virtual meetings serve their purpose
- Engage senior management
- Think globally
- Streamline the process, minimise the supply chain
- Economies of scale lead to savings
- Predictive modelling
- Listen to the participant
- Demonstrate clear alignment with corporate initiatives
- SMM on the rise
- Meetings by analytics
- Streamlining attendee experience at NASS
- Increasing networking opportunities
Sustainable Meetings
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- Sustainable Events Summit
- 30 Euston Square
- VolunTeaming
What Next?
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- Global outlook for MICE
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- Figure 95: Summary of regional meetings – professional predictions, October 2013
- Global meeting planning trends
- Increasing engagement through social media and mobile apps
- Budget controls continue to support the trend towards local and regional meetings
- Meeting approvals becoming more challenging
- Group fares
- Non-traditional venues
- More informal, less structured MICE events
- Conferences extend their effective duration due to social media
- Hybrid events
- Hybrid event applications
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