Bakery Houses - China - August 2015
Bakery Houses - China - August 2015

“The bakery houses market is a dynamic market. From simple bread products expanding to a variety of innovative product offerings, one area of considerable interest to bakery stores is the introduction of café and fast casual dining formats to break through the traditional self-service format and capitalise lifestyle elements. Consider how experiential consumption gives bakeries deeper meaning, bakery operators are increasingly seeking a wider food and drinks menu to incorporate ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information

Market Size and Forecast
Market Segmentation
Market Share

Consumer

Consumer

Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.

The Consumer – Attitudes towards Bakery Houses
The Consumer – Frequency of Visiting Bakery Houses
The Consumer – Eating Habits at Bakery Houses
The Consumer – Occasions of Visiting Bakery Houses
The Consumer – Interest in Product Offerings at Bakery Houses
The Consumer – Effective Marketing Channels for Bakery Houses
The Consumer – Meet the Mintropolitans

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Companies and Brands