Laundry and Fabric Care - China - July 2015
Laundry and Fabric Care - China - July 2015

"In order to boost sales in a mature market such as laundry and fabric care, companies and brands could not only tap into more subdivided segments (eg products designed for kids in different age ranges) but also target specific consumer groups (eg 20-24-year-olds).”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information

Market Size and Forecast
Market Segmentation

Consumer

Consumer

Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.

The Consumer – How People Wash Different Clothes at Home
The Consumer – Types of Laundry and Fabric Care Products Used
The Consumer – Improvements for Laundry Performance
The Consumer – Features of an Ideal Laundry Detergent
The Consumer – Interest in New Product Innovations
The Consumer – Attitudes towards Laundry and Fabric Care
Meet the Mintropolitans

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Market Share
Who’s Innovating?
Companies and Brands