Personal Investment Products - China - June 2015
Personal Investment Products - China - June 2015

"Most individual investors in China are not sophisticated yet. This gives financial institutions a good opportunity to provide professional suggestions and help people make better investment decisions.

Financial institutions should also lower the minimum investment amount required, simplify the transaction procedures and enrich the meaning of making investments to engage more consumers to buy investment products."

– Linda Li, Senior Research Analyst

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights
Trend Application

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information

Background – Current Macroeconomic Conditions and Popular Investment Products

Consumer

Consumer

Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.

The Consumer – Ways of Managing Household Finance
The Consumer – Ownership of Investment Products
The Consumer – Reasons for Not Buying Financial Investment Products
The Consumer – Important Consideration Factors When Choosing Financial Investment Products
The Consumer – Opinions on the Credibility of Information Sources
The Consumer – Attitudes towards Personal Investment Products
The Consumer – Segmentation
The Consumer – Meet the Mintropolitans