The majority of Hispanics are involved in grocery shopping for their households. Good prices, products they like, and convenient location are factors that influence where they shop. In this regard, there isn’t a single retailer type that meets all of Hispanics’ grocery shopping needs and therefore they visit multiple stores in a typical week. Hispanics know where to go to find the best value, and visit different types of ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Grocery Shopping Responsibility
Frequency of Shopping by Location
Grocery Shopping Destinations
Factors Influencing Shopping Location
Grocery Shopping Planning
Grocery Shopping Appeal
Considerations When Deciding What To Buy
Grocery Shopping Stake Holders
Marketing Tactics for Finding and Choosing Items
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
What’s Working?
What’s Important?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – Market
Appendix – Consumer
29th July 2016
“In a market as competitive as California, appealing to Hispanic consumers will be important for ALDI as it aims to grow its presence in the region.” 
29th April 2016
“As retailers add products and services to their offerings to target Hispanic consumers, it is important to also devote resources to get Hispanics to associate their stores with these products and services.”
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Hispanics have a positive attitude toward shopping
