“Protein alternatives fall in two camps: eggs and everything else. Eggs are widely, almost universally, consumed and have the advantage of a host of health benefits to appeal to consumers; however, their cholesterol levels impact those health-based purchase occasions. Meat alternatives, on the other hand, remain a niche market at best and will require significant resources to grow beyond that state, as their consumption levels remain relatively low: roughly two ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market/Segment Size
Market Drivers
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – Meat Alternative Consumption
The Consumer – Reasons for Limiting Meat
The Consumer – Reasons for Eating Meat Alternatives
The Consumer – Use of Meat Alternatives
The Consumer – Opinions of Meat Alternatives
Race and Hispanic Origin
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Competitive Context
Leading Companies and Marketing Strategies
Innovations and Innovators
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Other Useful Consumer Tables
Appendix – Trade Associations
31st August 2016
“With traditional dairy and almond milk facing increased criticism for various reasons, consumers may turn to alternatives with less of an impact on both animals and the environment.” 
29th July 2016
“With some protein alternatives facing increased criticism, consumers may turn to options further outside their comfort zone, particularly one that promises a balance of proteins, fats, and sugars.”
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Health should drive sales of meat alternatives
