“Effective segmentation and focused targeting strategies through content personalisation are the key to making the benefits of contextual marketing to consumers outweigh the perceived disadvantages, thus boosting acceptance and adoption.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Background – What You Need to Know
Market Background
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Brand Touchpoints
Perceptions of Information Sources
Attitudes towards Communication with Brands
Preferred Channels for Offers and Deals
Attitudes towards Payment Channels
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix
16th December 2015
“As entertainment for shoppers becomes an essential part of the in-store experience, companies like MasterCard and Alibaba are experimenting with smartphone payment solutions aimed at retaining consumers in the mobile channel and favouring impulse purchases by combining enhanced security with a ‘cool’ and increasingly popular activity – taking a selfie ...
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How should companies look to engage consumers with contextual marketing?
