Table of Contents
Introduction
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- Definition
- Abbreviations
Executive Summary
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- The market
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- Figure 1: Forecast of Brazil value sales of processed meat and poultry, 2009-19
- Figure 2: Forecast of Brazil volume sales of processed meat and poultry, 2009-19
- Market drivers
- Companies, brands, and innovation
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- Figure 3: Processed meat: Company retail market share by value, August 2014
- The consumer
- What we think
Issues and Insights
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- Labeling for a healthier lifestyle
- The facts
- The implications
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- Figure 4: Consumption of processed and non-processed food, 1980-2009
- Figure 5: Comparison between a Brazilian and British packaging with traffic-light-coded label
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- Figure 6: Hard-to-read nutritional labeling in packaging
- Organic meat is still in its early stages in Brazil
- The facts
- The implications
- Quick food for the busy consumer
- The facts
- The implications
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- Figure 7: Attitudes and behavior toward meat and poultry, by age and region, June 2014
Trend Applications
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- Prove It
- Return to Experts
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- Figure 8: Place of purchase, June 2014
- Hungry Planet
Market Drivers
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- Key points
- Sodium reduction in processed food
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- Figure 9: Sodium content in selected processed meat in mg/100g
- Worldwide issues affecting the local market
- Restrictions on processed food publicity
Who’s Innovating?
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- Key points
- Food trucks can be a good way for exposure
- New product launches using the World Cup as a theme
- Sadia – Chicken bites
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- Figure 10: Limited-edition Chicken Bites by Sadia, July 2014
- Marfrig – Barbecue pack
- McDonald’s – Hamburgers
- All-you-can-eat hot dog
- New product launch activity in processed meat and poultry
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- Figure 11: New launches in the processed meat market, by launch type, 2012-14
- Figure 12: new products and new variety/range launches
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- Figure 13: Processed meat with new resealable packaging
- Figure 14: Processed meat with low/reduced sodium
- NPD by storage type
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- Figure 15: New launches in the processed meat market, by storage, 2012-14
Market Size, Forecast and Segment Performance
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- Key points
- Brazil’s feeding the world
- Brazilian beef
- Brazilian pork
- Brazilian poultry
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- Figure 16: Brazil’s participation in the world supply of meat and poultry
- The future for processed meat in Brazil
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- Figure 17: Forecast of Brazil value sales of processed meat and poultry, 2009-19
- Figure 18: Forecast of Brazil volume sales of processed meat and poultry, 2009-19
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- Figure 19: Retail market volume consumption per capita (population), 2013
- Factors influencing price
- Sales by segment
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- Figure 20: Processed meat: Retail market segmentation by volume (000 tons), 2010-13
- Figure 21: Processed meat: Retail market segmentation by value (R$ billion), 2010-13
- Figure 22: Selection of frozen processed meat
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- Figure 23: Selection of chilled processed meat
- The future of the market
- Forecast methodology
Market Share
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- Key points
- Highly concentrated market for processed meat
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- Figure 24: Processed meat: Company retail market share by value, 2010-13
- Figure 25: Processed meat: Company retail market share by volume, 2010-13
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- Figure 26: A selection of products by BRF
- Figure 27: A selection of products by Aurora
- Friboi’s road to success
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- Figure 28: A selection of products by JBS
Companies and Brands
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- BRF S.A.
- JBS
- Cooperativa Central Aurora Alimentos
- Marfrig
The Consumer – Consumption of Meat and Poultry
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- Key points
- Brazil is among the biggest consumers of meat worldwide
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- Figure 29: Top 5 domestic consumption for beef and veal – 1,000 metric tons, 2013
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- Figure 30: Top 5 domestic consumption for pork – 1,000 metric tons, 2013
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- Figure 31: Top 5 Domestic consumption for broiler and turkey – 1,000 Metric Tons – 2013
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- Figure 32: Consumption of meat and poultry, June 2014
- Processed meat and all its varieties
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- Figure 33: Examples of minced meat, chilled and frozen
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- Figure 34: Examples of frankfurter and sausage
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- Figure 35: Selection of cold cuts
- Products aimed at children
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- Figure 36: Processed food by Seara aimed at children
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- Figure 37: Processed food by Perdigão aimed at children
The Consumer – Place of Purchase
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- Key points
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- Figure 38: Place of purchase, June 2014
- Supermarkets are the top choice for buying meat and poultry
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- Figure 39: Place of purchase, by cities, June 2014
- Fancy cuts to satisfy the hungry middle class
The Consumer – Change in Buying Habits
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- Key points
- Ready meals still have room to grow
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- Figure 40: Change in buying habits, by gender and age, June 2014
- Young adults are leading the consumption of healthier alternatives
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- Figure 41: Change in buying habits related to healthier products, June 2014
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- Figure 42: Change in buying habits related to organic products, by age, June 2014
The Consumer – Attitudes and Behavior Towards Meat and Poultry
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- Key points
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- Figure 43: Attitudes and behavior towards meat and poultry, June 2014
- Buying premium and in greater quantity
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- Figure 44: Attitudes and behavior towards meat and poultry, by age, June 2014
- Meals with a wider variety of meat
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- Figure 45: Attitudes and behavior towards meat and poultry, by region, June 2014
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- Figure 46: Lamb products
- Organic meat
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- Figure 47: Attitudes and behavior towards meat and poultry, June 2014
Appendix – Market Size and Forecast
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- Figure 48: Additional best case/worst case for value, 2014-19
- Figure 49: Additional best case/worst case for volume, 2014-19
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Appendix – The Consumer – Change in buying habits
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- Figure 50: Change in buying habits, June 2014
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- Figure 51: Most popular change in buying habits – Buyers, by demographics, June 2014
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- Figure 52: Next most popular change in buying habits – Buyers, by demographics, June 2014
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- Figure 53: Change in buying habits – Health-related including organic, by demographics, June 2014
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- Figure 54: Change in buying habits – Health-related excluding organic, by demographics, June 2014
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- Figure 55: Change in buying habits – Organic, by demographics, June 2014
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- Figure 56: Change in buying habits – Individual-size portion packs, by demographics, June 2014
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- Figure 57: Change in buying habits – Family-size portion packs, by demographics, June 2014
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- Figure 58: Change in buying habits – Gluten-free options, by demographics, June 2014
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- Figure 59: Change in buying habits – Low/no/reduced fat, by demographics, June 2014
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- Figure 60: Change in buying habits – Low/no/reduced sodium, by demographics, June 2014
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- Figure 61: Change in buying habits – No additives/preservatives, by demographics, June 2014
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- Figure 62: Change in buying habits – Resealable packaging, by demographics, June 2014
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- Figure 63: Change in buying habits – Ready meals containing meat or poultry, by demographics, June 2014
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Appendix – The Consumer – Place of Purchase
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- Figure 64: Place of purchase, June 2014
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- Figure 65: Most popular place of purchase, by demographics, June 2014
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- Figure 66: Next most popular place of purchase, by demographics, June 2014
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- Figure 67: Place of purchase, by most popular consumption of meat and poultry, June 2014
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- Figure 68: Place of purchase, by next most popular consumption of meat and poultry, June 2014
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- Figure 69: Place of purchase, by other consumption of meat and poultry, June 2014
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Appendix – The Consumer – Consumption of Meat and Poultry
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- Figure 70: Consumption of meat and poultry, June 2014
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- Figure 71: Most popular consumption of meat and poultry, by demographics, June 2014
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- Figure 72: Next most popular consumption of meat and poultry, by demographics, June 2014
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- Figure 73: Other consumption of meat and poultry, by demographics, June 2014
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Appendix – The Consumer – Attitudes and Behaviors toward Meat and Poultry
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- Figure 74: Attitudes and behaviors toward meat and poultry, June 2014
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- Figure 75: Most popular attitudes and behaviors toward meat and poultry, by demographics, June 2014
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- Figure 76: Next most popular attitudes and behaviors toward meat and poultry, by demographics, June 2014
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- Figure 77: Other attitudes and behaviors toward meat and poultry, by demographics, June 2014
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