Table of Contents
Executive Summary
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- The market
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- Figure 1: Trends in the annual circulation of print regional newspapers, 2009-19
- Figure 2: Trends in the number of daily unique browsers of regional newspaper digital networks, 2009-19
- Market factors
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- Figure 3: Digital device household ownership levels, April 2013 and 2014
- Companies, brands and innovation
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- Figure 4: Top ten regional newspaper groups, ranked by weekly print circulation, January 2014
- Figure 5: Leading regional press online networks, daily unique browsers, 2009-13
- The consumer
- Local and regional newspaper readership
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- Figure 6: Local and regional newspaper readership, December 2013
- Types of local and regional newspapers read
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- Figure 7: Types of local and regional newspapers read, December 2013
- Attitudes towards pricing
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- Figure 8: Attitudes towards pricing of weekly local or regional newspapers, December 2013
- Attitudes towards local/regional newspapers
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- Figure 9: Attitudes towards local/regional newspapers, December 2013
- What we think
Issues in the Market
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- Can a strategy of raising print cover prices provide breathing space for publishers to develop stronger digital revenue streams?
- The facts
- The implications
- Can regional newspaper publishers persuade consumers to pay to access their content online?
- The facts
- The implications
- How can regional newspaper titles increase engagement with the communities they serve?
- The facts
- The implications
Trend Application
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- Trend: Life Hacking
- Trend: Moral Brands
- Trend: Collective Intelligence
Market Drivers
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- Key points
- Broadband penetration increases importance of digital platforms
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- Figure 10: Trends in broadband penetration, 2008-13
- Older audiences becoming more tech savvy presents opportunity
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- Figure 11: Digital device household ownership levels, April 2013 and 2014
- Jury still out over cover price increases
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- Figure 12: UK cover price for leading regional dailies, December 2013
- Monetising digital products
- Is the BBC hurting regional news?
Who’s Innovating?
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- Key points
- Local coffee shop newspaper
- Advancing digital platforms
- The virtual office
- User generated material
- Just the good news
- Online first
Market Size and Forecast
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- Key points
- A tale of two halves
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- Figure 13: Trends in circulation and number of titles for regional newspapers, 2009-14
- Digital audience leaps ahead
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- Figure 14: Trends in numbers of daily unique browsers for major regional news networks*, 2009-14
- Forecast
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- Figure 15: Forecast trends in annual circulation of print regional newspapers, 2009-19
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- Figure 16: Forecast trends in the number of daily unique browsers of regional newspaper digital networks, 2009-19
Segment Performance
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- Key points
- Title decline shows signs of slowing down
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- Figure 17: Trends in the structure of the regional newspaper industry, by number of titles, 2012-14
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- Figure 18: Regional weekly circulation trends, by frequency of publication, 2012-14
Market Share
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- Key points
- Johnston Press publishes the most titles…
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- Figure 19: Top ten regional newspaper groups, by number of print titles published, January 2014
- … but Trinity Mirror leads in terms of circulation
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- Figure 20: Top ten regional newspaper groups, ranked by weekly print circulation, January 2014
- Newsquest leads the digital channel
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- Figure 21: Leading regional press online networks, daily unique browsers, 2009-13
- Morning and evening regional print titles equally affected by declines
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- Figure 22: Circulation trends for leading daily regional newspaper print titles, Jun-Dec 2013
Companies and Products
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- Trinity Mirror plc
- Company overview
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- Figure 23: Average net circulation figures for Trinity Mirror plc’s regional daily titles, 2012-13
- Key financial information
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- Figure 24: Key financial data for Trinity Mirror plc, 2008-12
- Strategy and recent activity
- Online presence and recent promotions
- Gannett Co., Inc./Newsquest Media Group Ltd
- Company overview
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- Figure 25: Average net circulation of Newsquest daily regional titles, 2012-13
- Key financial information
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- Figure 26: Key financial data for Gannett UK Limited, 2008-12
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- Figure 27: Newsquest plc, trends in advertising revenue by segment, Q2 2014
- Figure 28: Newsquest plc, trends in classified advertising revenue by type, Q2 2014
- Strategy and recent activity
- Online presence and recent promotions
- Local World Ltd
- Company overview
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- Figure 29: Average net circulation of Local World daily titles, six months to June 2012-13
- Key financial information
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- Figure 30: Key financial data for Local World Limited, 2013
- Figure 31: Local World ltd, revenue by segment, 2013
- Strategy and recent activity
- Online presence and recent promotions
- Johnston Press plc
- Company overview
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- Figure 32: Average net circulation of Johnston Press’ regional daily titles, six months to June 2012-13
- Key financial information
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- Figure 33: Key financial data for Johnston Press plc, 2008-12
- Figure 34: Johnston Press plc revenues by sector, HY 2013 vs HY2014
- Strategy and recent activity
- Online presence and recent promotions
- DMG media/DMGT (formerly Associated Newspapers Ltd)
- Company overview
- Key financial information
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- Figure 35: Key financial data for Associated Newspapers Limited, 2008-12
- Figure 36: Average net circulation, Metro 2010-13
- Strategy and recent activity
- Online presence and recent promotions
- Evening Standard Ltd
- Company overview
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- Figure 37: Average net circulation figures for London Evening Standard, Jan-Jun 2012-13
- Key financial information
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- Figure 38: Key financial data for Evening Standard Limited, 2011-13
- Recent activity
- Archant Ltd
- Company overview
- Key financial information
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- Figure 39: Key financial data for Archant Ltd, 2008-12
- Recent activity
- DC Thomson & Company Ltd
- Company overview
- Key financial information
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- Figure 40: Average net circulation figures for DC Thomson & Co Ltd’s regional daily titles, 2012-13
- Key financial information
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- Figure 41: Key financial data for DC Thomson & Company Ltd, 2012-13
- Recent activity
- Tindle Newspapers Ltd
- Company overview
- Key financial information
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- Figure 42: Key financials for Tindle Newspapers Limited, 2012-13
- Strategy and recent activity
- The Midland News Association Ltd
- Company overview
- Key financial information
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- Figure 43: Average net circulation of The Midland News Association’s daily regional titles, 2012-13
- Key financial information
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- Figure 44: Key financials for The Midland News Association Limited, 2008-12
- Strategy and recent activity
Brand Communication and Promotion
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- Key points
- Regional newspapers’ adspend declines
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- Figure 45: Main monitored media adspend on leading* regional newspapers, 2010-13
- Radio and TV dominate
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- Figure 46: Main monitored media adspend for leading* regional newspapers, by media type, 2010-13
- Newspapers’ spend fluctuates year-to-year
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- Figure 47: Main monitored media adspend for leading* regional newspapers, 2010-13
- Radio advertising favoured in 2013
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- Figure 48: Main monitored adspend for leading* regional newspapers by type, 2013
- Liverpool Echo rises to the top on social media
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- Figure 49: Facebook ‘likes’ and Twitter followers for selected regional newspapers, March 2014
Local and Regional Newspaper Readership
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- Key points
- More than half of adults read a local/regional newspaper regularly
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- Figure 50: Local and regional newspaper readership, December 2013
- Clear division between preferences of younger and older readers
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- Figure 51: Local and Regional Newspaper Readership, by gender, age and socio-economic status, December 2013
- London peak reflects concentration of titles in the capital
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- Figure 52: Local and regional newspaper readership, by region, December 2013
Types of Local and Regional Newspapers Read
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- Key points
- Paid-for titles still preferred to freesheets
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- Figure 53: Types of local and regional newspapers read, December 2013
- Clear gender and age variations in readership
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- Figure 54: Types of local and regional newspapers read, by gender, age and socio-economic status, December 2013
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- Figure 55: Types of local and regional newspapers read, by region December 2013
- Print/online readers are the most heavy consumers of local/regional news
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- Figure 56: Types of local or regional print newspaper read, by local and regional newspaper readership, December 2013
Attitudes towards Pricing
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- Key points
- Almost three quarters prepared to pay for a local or regional newspaper
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- Figure 57: Attitudes towards pricing of weekly local or regional newspapers, December 2013
- Weekly paid-for readers prepared to pay the most for local/regional news
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- Figure 58: Attitudes towards pricing of weekly local or regional newspapers, by most popular types of local or regional print newspaper read, December 2013
- Figure 59: Attitudes towards pricing of weekly local or regional newspapers, by next most popular types of local or regional print newspaper read, December 2013
- Digital-only readers hostile towards paying for local/regional newspapers
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- Figure 60: Attitudes towards pricing of weekly local or regional newspapers, by most popular local and regional newspaper readership, December 2013
- Figure 61: Attitudes towards pricing of weekly local or regional newspapers, by next most popular local and regional newspaper readership, December 2013
Attitudes towards Local/Regional Newspapers
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- Key points
- Readers see local/regional newspapers as having a strong community role
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- Figure 62: Attitudes towards local/regional newspapers, December 2013
- Moderate demand for hyperlocal and citizen journalism
- Only 4% prepared to pay to access online content
- Digital local/regional news readers are heavier users of social media
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- Figure 63: Attitudes towards local/regional newspapers, by local and regional newspaper readership, December 2013
- Paid-for weekly readers most engaged with local/regional newspapers
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- Figure 64: Attitudes towards local/regional newspapers, by most popular types of local or regional print newspaper read, December 2013
- Figure 65: Attitudes towards local/regional newspapers, by next most popular types of local or regional print newspaper read, December 2013
Appendix – Market Size and Forecast
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- Figure 66: UK annual regional newspapers print circulation forecast scenarios, 2014-19
- Figure 67: UK daily unique browsers of regional newspaper digital networks, 2014-19
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Appendix – Local and Regional Newspaper Readership
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- Figure 68: Most popular local and regional newspaper readership, by demographics, December 2013
- Figure 69: Next most popular local and regional newspaper readership, by demographics, December 2013
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Appendix – Types of Local or Regional Print Newspaper Read
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- Figure 70: Most popular types of local or regional print newspaper read, by demographics, December 2013
- Figure 71: Next most popular types of local or regional print newspaper read, by demographics, December 2013
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- Figure 72: Types of local or regional print newspaper read, by most popular types of local or regional print newspaper read, December 2013
- Figure 73: Types of local or regional print newspaper read, by next most popular types of local or regional print newspaper read, December 2013
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Appendix – Attitudes towards Pricing
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- Figure 74: Willingness to pay up to £1.50 for weekly local or regional newspapers, by demographics, December 2013
- Figure 75: Willingness to pay more than £1.50 for weekly local or regional newspapers, by demographics, December 2013
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Appendix – Attitudes towards Local/Regional Newspapers
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- Figure 76: Most popular attitudes towards local/regional newspapers, by demographics, December 2013
- Figure 77: Next most popular attitudes towards local/regional newspapers, by demographics, December 2013
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- Figure 78: Attitudes towards local/regional newspapers, by attitudes towards pricing of weekly local or regional newspapers, December 2013
- Figure 79: Attitudes towards local/regional newspapers, by most popular attitudes towards local/regional newspapers, December 2013
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- Figure 80: Attitudes towards local/regional newspapers, by next most popular attitudes towards local/regional newspapers, December 2013
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