Table of Contents
Executive Summary
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- Rates of diabetes high and getting higher
- High rates of obesity contribute to increase in diabetes
- US population shifts driving increase in diabetes
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- Figure 1: Diabetes status among adults aged 18+, by age, 2013, by race/ethnicity, 2010-12
- Key players
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- Figure 2: MULO sales of diabetes and other home tests at retail, by leading companies, rolling 52-weeks 2013 and 2014
- The consumer
- People need a wide range of tools to manage diabetes
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- Figure 3: Usage of and interest in offerings to manage diabetes, May 2014
- Dietary changes help manage diabetes
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- Figure 4: Managing diabetes with diet, May 2014
- Doctors are a top information source for those with diabetes
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- Figure 5: Diabetes information sources, by age, May 2014
- Stresses of living with diabetes
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- Figure 6: Agreement with attitudes toward living with diabetes, by diabetes status, May 2014
- What we think
Issues and Insights
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- Rates of diabetes continue to increase
- The issues
- The implications
- Managing the intricacies of diabetes
- The issues
- The implications
- Sales of devices have failed to keep pace with diabetes increases
- The issues
- The implications
Trend Applications
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- Trend: Help Me Help Myself
- Trend: Extend my Brand
- Mintel Futures: Old Gold
The Diabetes Landscape
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- Key points
- Diabetes overview
- Incidence of diabetes growing
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- Figure 7: Prevalence of diagnosed diabetes among adults aged 18 and over: US, 1997-2013
- Costs of diabetes also increasing
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- Figure 8: Annual cost of diabetes in the US, 2002-12
- Concern with developing diabetes
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- Figure 9: Concern with diabetes, by age, May 2014
- Diabetes is genetic
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- Figure 10: Family diabetes status, by diabetes status, May 2014
- On the bright side …
Market Drivers
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- Key points
- Obesity and diabetes go hand in hand
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- Figure 11: Percent of people aged 20 or older who are healthy weight, overweight, or obese, 2001-12
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- Figure 12: Body type, by BMI, May 2014
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- Figure 13: Prevalence of obesity among children and adolescents aged 2-19, 1971-2012
- Aging US population at risk for diabetes
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- Figure 14: Population by age, 2014-19, diabetes status among adults aged 18+, by age, 2013
- Non-White population growth
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- Figure 15: Population by race and Hispanic origin, 2009-19, diabetes status, by race/ethnicity, 2010-12
- Diabetes correlated to household income
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- Figure 16: Diabetes status, by household income, November 2012-December 2013
- ACA
Leading Companies
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- Key points
- As consumers look to save, private label heats up
- Manufacturer sales of diabetes and testing products
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- Figure 17: MULO sales of diabetes and other home tests at retail, by leading companies, rolling 52-weeks 2013 and 2014
- Leading brands create a relationship with users
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- Figure 18: Social media brand metrics, July 2014
Brand Share – Glucose Tests
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- Key points
- Diabetes sufferers looking to save money boost private label sales
- Leading brands make up just more than half of the segment
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- Figure 19: Accu-chek, “I’m the only one who knows,” October 2013
- Manufacturer sales of home glucose tests
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- Figure 20: MULO sales of home glucose tests at retail, by leading companies, rolling 52-weeks 2013 and 2014
Brand Share – Lancets and Other Tests
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- Key points
- Private label sales up, but BD still dominates
- Manufacturer sales of lancets and other tests
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- Figure 21: MULO sales of lancets and other home testing accessories at retail, by leading companies, rolling 52-weeks 2013 and 2014
Innovations and Innovators
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- New product launches of private label brands increasing
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- Figure 22: Share of new product launches for those with diabetes, by super category, 2008-14
- Food and drink products help diabetics manage diet
- Beauty/personal care
- Online support and mobile applications make managing diabetes easier
- Online support programs
- Mobile applications
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- Figure 23: Diabetes HealthMate screenshot
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- Figure 24: OneTouch VerioSync Meter and Reveal Mobile app, January 2014
Tools to Manage Diabetes
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- Key points
- More than one tool typically used to manage diabetes
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- Figure 25: Tools used to manage diabetes, by number of methods used, May 2014
- Tools used differ by age
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- Figure 26: Tools used to manage diabetes, by age, May 2014
- Higher household incomes use a wide range of tools
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- Figure 27: Tools used to manage diabetes, by household income, May 2014
- Opportunity to increase usage of other tools among those with diabetes
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- Figure 28: Usage of health monitoring devices, November 2012-December 2013
Managing Diabetes Through Diet
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- Key points
- Limiting sugar and carbs top ways to manage/prevent diabetes
- Opportunity for food brands to target those with diabetes
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- Figure 29: Managing diabetes with diet, by age/gender, May 2014
- Figure 30: Types of diet food purchased, November 2012-December 2013
- Nutritional product usage higher among women
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- Figure 31: Usage of liquid breakfast/nutritional supplements, by gender, November 2012-December 2013
- Those looking to prevent diabetes less likely to make dietary changes
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- Figure 32: Managing/preventing diabetes with diet, May 2014
Diabetes Information Sources
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- Key points
- Doctors key resource for those with diabetes
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- Figure 33: Attitudes toward health, November 2012-December 2013
- Younger diabetes sufferers turn to a wide range of sources
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- Figure 34: Diabetes information sources, by age, May 2014
Interest in Diabetes Management Offerings
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- Key points
- Use of technology to help manage diabetes growing
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- Figure 35: Usage of and interest in social media and apps to manage diabetes, May 2014
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- Figure 36: Interest in social media and apps to manage diabetes, by age, May 2014
- Personal care items and vitamins
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- Figure 37: Usage of and interest in personal care/vitamins to manage diabetes, May 2014
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- Figure 38: Interest in personal care/ vitamins to manage diabetes, by age, May 2014
- Groups offer support to diabetes sufferers
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- Figure 39: Usage of and interest in support to manage diabetes, May 2014
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- Figure 40: Interest in support to manage diabetes, May 2014
- Exercise benefits seen among those with diabetes
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- Figure 41: Usage of and interest in exercise/weight loss to manage diabetes, May 2014
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- Figure 42: Interest in exercise/weight loss to manage diabetes, by age, May 2014
Attitudes toward Diabetes
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- Key points
- Exercise and diet play an important role in managing diabetes
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- Figure 43: Attitudes toward diabetes, May 2014
- Younger men key opportunity for program outreach
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- Figure 44: Agreement with attitudes toward diabetes, by gender and age, May 2014
- Living with type 1 diabetes overwhelming and expensive
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- Figure 45: Agreement with attitudes toward diabetes, by diabetes status, May 2014
Relationship between BMI and Diabetes
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- Key points
- Diabetes is more common among those with a higher BMI
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- Figure 46: Diabetes status, by BMI, May 2014
- Managing diabetes with diet
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- Figure 47: Managing diabetes with diet, by BMI, May 2014
- Diabetes information sources
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- Figure 48: Diabetes information sources, by BMI, May 2014
- Usage of and interest in diabetes management offerings
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- Figure 49: Usage of offerings to manage diabetes, by BMI, May 2014
- Figure 50: Interest in offerings to manage diabetes, by BMI, May 2014
Race and Hispanic Origin
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- Key points
- Diabetes risk higher among non-White populations
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- Figure 51: Concern with diabetes, by race/Hispanic origin, May 2014
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- Figure 52: Family diabetes status, by race/Hispanic origin, May 2014
- A wide range of changes made to diet
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- Figure 53: Managing diabetes with diet, by race/Hispanic origin, May 2014
- Information comes from a wide range of sources
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- Figure 54: Diabetes information sources, by race/Hispanic origin, May 2014
- Attitudes toward diabetes
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- Figure 55: Agreement with attitudes toward diabetes, by race/Hispanic origin, May 2014
Appendix – Other Useful Consumer Tables
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- Figure 56: Demographics, by race/Hispanic origin, May 2014
- BMI statistics based on self-reported height and weight
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- Figure 57: BMI based on self-reported height and weight, by gender and age, May 2014
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- Figure 58: BMI based on self-reported height and weight, by household income, May 2014
- Diabetes status
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- Figure 59: Family diabetes status, by BMI, May 2014
- Managing diet
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- Figure 60: Managing diabetes with diet, by age, May 2014
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- Figure 61: Managing diabetes with diet, by household income, May 2014
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- Figure 62: Attitudes toward diet and health, by race/Hispanic origin, November 2012-December 2013
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- Figure 63: Attitudes toward diet and health, by household income, November 2012-December 2013
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- Figure 64: Usage of liquid breakfast/nutritional supplements, by gender, November 2012-December 2013
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- Figure 65: Types of diet food purchased, November 2012-December 2013
- Tools used to manage diabetes
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- Figure 66: Tools used to manage diabetes, by race/Hispanic origin, May 2014
- Attitudes toward diabetes
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- Figure 67: Agreement with attitudes toward diabetes, by gender, May 2014
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- Figure 68: Agreement with attitudes toward diabetes, by age, May 2014
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- Figure 69: Agreement with attitudes toward diabetes, by BMI, May 2014
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Appendix – Trade Associations
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