Table of Contents
Executive Summary
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- The market
- Slow fade under way
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- Figure 1: Fan chart and forecast of US movie sales and rentals, 2009-19
- Sales shift from buying to subscribing
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- Figure 2: US movie sales and rentals, purchases vs. rentals vs. subscriptions, 2013
- Subscription model of choice for digital
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- Figure 3: Digital movie stores and subscription services used in past month, June 2014
- The consumer
- Saving money via subscription
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- Figure 4: Reasons for subscribing, June 2014
- Younger adults get digital and physical
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- Figure 5: Number of digital movie rentals and sales in past month, by age, June 2014
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- Figure 6: Number of DVDs/Blu-rays bought or rented in past three months, by age, August 2013-March 2014
- DVD gift market still vibrant
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- Figure 7: Purchase of DVDs as a gift, by marital/relationship status, August 2013-March 2014
- What we think
Issues and Insights
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- When will discs die?
- The issues
- The implications
- Is video a zero-sum game?
- The issues
- The implications
Trend Applications
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- Trend: Let's Make a Deal
- Trend: Secret, Secret
- Mintel futures: Access Anything Anywhere
Market Size and Forecast
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- Key points
- Total spend in slow fade
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- Figure 8: Total US sales of movie sales and rentals, at current prices, 2009-19
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- Figure 9: Total US sales of movie sales and rentals, at inflation-adjusted prices, 2009-19
- Fan chart forecast
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- Figure 10: Fan chart and forecast of US movie sales and rentals, 2009-19
Market Segmentation
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- Key points
- Purchasing in decline
- Physical still majority of sales
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- Figure 11: US home video sales, purchases vs. rentals vs. subscriptions, 2011-13
Market Drivers
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- Key points
- Content
- Original
- Discovery
- Box-office success
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- Figure 12: Attitudes to finding content, by gender and age, June 2014
- HD
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- Figure 13: Selection of HD at digital stores, by gender and age, June 2014
- Hardware
- Television sets and disc players
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- Figure 14: Penetration of home theater equipment, January-June 2014
- PCs, tablets, and phones
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- Figure 15: Penetration of mobile devices and media players, January-June 2014
- Digital media players and gaming consoles
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- Figure 16: Google chromecast ad, June 2013
- Gaming consoles
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- Figure 17: Penetration of home gaming consoles and streaming media devices, January-June 2014
Competitive Context
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- Key points
- Ad-based content
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- Figure 18: Attitudes to ad-based movie viewing, by gender and age, June 2014
- Pay TV
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- Figure 19: Penetration of pay TV subscriptions, 2011-2014
Leading Companies
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- Key point
- Wider range of viewing options favor Amazon, Redbox
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- Figure 20: Digital movie stores and subscription services used in past month, June 2014
Innovations and Innovators
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- M-GO offers rewards
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- Figure 21: M-GO rewards landing page, July 2014
- Netflix delivers 4K, VUDU offers HDX
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- Figure 22: VUDU HDX promotion, July 2014
- VUDU “Disc to Digital” sells0020digital licenses to DVD owners
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- Figure 23: VUDU Disc to Digital program, July 2014
- iTunes Extras
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- Figure 24: iTunes Extras, July 2014
Marketing Strategies
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- Netflix
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- Figure 25: Netflix television ad “Airport”, July 2014
- Amazon Prime and Amazon Instant Video
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- Figure 26: Amazon HBO content, July 2014
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- Figure 27: Amazon free trial screen shot, July 2014
- iTunes
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- Figure 28: iTunes Spider-Man Trilogy bundle, July 2014
- Redbox/Redbox Instant by Verizon
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- Figure 29: Redbox kiosk reservation page, July 2014
- VUDU
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- Figure 30: VUDU deals of the month, July 2014
- M-GO banks on Netflix library flaws
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- Figure 31: M-GO movies not carried by Netflix, July 2014
DVD and Blu-ray
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- Key points
- Blu-ray retains some shine
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- Figure 32: Number of DVDs/Blu-rays bought or rented in past three months, July 2009-March 2014
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- Figure 33: Time spent watching DVDs in the past week, July 2009-March 2014
- Two thirds of adults continue to buy and rent discs
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- Figure 34: Purchase and rental of DVDs and Blu-ray in past year, by age, August 2013-March 2014
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- Figure 35: Number of DVDs/Blu-rays bought in past three months, by age, August 2013-March 2014
- Figure 36: Time spent watching DVDs in the past week, by age, August 2013-March 2014
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- Figure 37: Family video used DVD sale, July 2014
- DVD usage consistent across income groups
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- Figure 38: Purchase and rental of DVDs and Blu-ray in past year, by household income, August 2013-March 2014
- Figure 39: Number of DVDs/Blu-rays bought in past three months, by household income, August 2013-March 2014
- Long-term trends favor digital
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- Figure 40: Attitudes to streaming content, by age, August 2013-March 2014
- Figure 41: Attitudes to streaming content, by household income, August 2013-March 2014
Digital Sales and Rentals
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- Key points
- Focusing on 25-34s
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- Figure 42: Digital stores used for purchasing movies, by age, June 2014
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- Figure 43: Digital stores used for renting movies, by age, June 2014
- Figure 44: Number of digital movie rentals and purchases in past month, by age, June 2014
- Time to market low-cost digital rentals
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- Figure 45: Digital stores used for purchasing movies, by household income, June 2014
- Figure 46: Digital stores used for renting movies, by household income, June 2014
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- Figure 47: Number of digital movie rentals and purchases in past month, by household income, June 2014
- Digital store selection
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- Figure 48: Reasons for selecting digital store in most recent digital movie transaction, June 2014
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- Figure 49: Reasons for selecting digital store in most recent digital movie transaction, by age, June 2014
- sVOD subscribers avid digital buyers/renters
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- Figure 50: Digital stores used for purchasing movies, among subscribers to movie services, June 2014
- Figure 51: Digital stores used for renting movies, among subscribers to movie services, June 2014
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- Figure 52: Number of digital movie purchases and rentals viewed in past month, among subscribers to movie services, June 2014
Subscription Services
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- Key points
- Filling in gaps in Netflix’s library
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- Figure 53: Subscription service usage, June 2014
- 18-34s average multiple subscriptions
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- Figure 54: Subscription service usage, by age, June 2014
- Lower-income groups not buying in
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- Figure 55: Subscription service usage, by household income, June 2014
- Keeping the whole family happy via multiple subscriptions
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- Figure 56: Subscription service usage by presence of children in household, June 2014
- Too cheap to cancel
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- Figure 57: Reasons for subscribing, June 2014
- Catalog titles likely to sway older viewers
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- Figure 58: Reasons for subscribing, by age, June 2014
- Multiple subscriptions common
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- Figure 59: Subscription services, by subscription services, June 2014
Children and the Gift Market
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- Key points
- Children drive volume in physical market
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- Figure 60: Purchase and rental of DVDs and Blu-ray in past year, by marital/relationship status, August 2013-March 2014
- Figure 61: Number of DVDs/Blu-rays bought in past three months, by marital status and presence of children, August 2013-March 2014
- Children critical to digital stores
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- Figure 62: Digital stores used for purchasing movies, by presence of children in household, June 2014
- Figure 63: Digital stores used for renting movies, by presence of children in household, June 2014
- The gift market
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- Figure 64: Purchase of DVDs as a gift, by marital/relationship status, August 2013-March 2014
- Figure 65: Purchase of DVDs as a gift, by gender, August 2013-March 2014
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- Figure 66: Purchase of DVDs as a gift, by age, August 2013-March 2014
- Figure 67: Purchase of DVDs as a gift, by household income, August 2013-March 2014
Impact of Race/Hispanic Origin
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- Key points
- Asians prefer internet-delivery
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- Figure 68: Attitudes to streaming content, by race/Hispanic origin, August 2013-March 2014
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- Figure 69: Time spent watching DVDs in the past week, by race/Hispanic origin, August 2013-March 2014
- Hispanics top movie consumers
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- Figure 70: Number of digital movie rentals viewed in past month, by race/Hispanic origin, June 2014
- Figure 71: Number of DVDs/Blu-rays bought or rented in past three months, by race/Hispanic origin, August 2013-March 2014
- Hispanics lead across all stores
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- Figure 72: Digital stores used for renting movies, by race and Hispanic origin, June 2014
Custom Consumer – Men 18-34
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- Key point
- Young men top of chart for every digital store
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- Figure 73: Digital stores used for purchasing movies, by gender and age, June 2014
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- Figure 74: Digital stores used for renting movies, by gender and age, June 2014
- Young men lead in frequency of purchases and rentals
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- Figure 75: Number of digital movie rentals and purchases in past month, by gender and age, June 2014
Appendix – Other Useful Consumer Tables
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- Attitudes to streaming content
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- Figure 76: Attitudes to streaming content, by marital/relationship status, August 2013-March 2014
- Buying and renting physical discs
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- Figure 77: Purchase and rental of DVDs and Blu-ray in past year, by race/Hispanic origin, August 2013-March 2014
- Gifting
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- Figure 78: Purchase of DVDs as a gift, by race/Hispanic origin, August 2013-March 2014
- Time spent watching DVDs
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- Figure 79: Time spent watching DVDs in the past week, by household income, August 2013-March 2014
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- Figure 80: Time spent watching DVDs in the past week, by marital/relationship status, August 2013-March 2014
- Reasons for subscribing
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- Figure 81: Reasons for subscribing, by gender, June 2014
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- Figure 82: Reasons for subscribing, by household income, June 2014
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- Figure 83: Reasons for subscribing, by presence of children in household, June 2014
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- Figure 84: Reasons for subscribing, by race and Hispanic origin, June 2014
- Subscription services
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- Figure 85: Subscription services, by race and Hispanic origin, June 2014
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- Figure 86: Subscription services, by gender and age, June 2014
- Digital stores
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- Figure 87: Digital stores used for purchasing movies, by race and Hispanic origin, June 2014
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- Figure 88: Digital stores used for renting movies, by race/Hispanic origin, June 2014
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- Figure 89: Digital stores used for purchasing movies, by gender and age, June 2014
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- Figure 90: Digital stores used for renting movies, by gender and age, June 2014
- Digital rentals in past month
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- Figure 91: Number of digital movie rentals viewed in past month, by gender and age, June 2014
- Reasons for selecting digital stores
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- Figure 92: Reasons for selecting digital store in most recent digital movie transaction, by gender, June 2014
- Attitudes to finding content
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- Figure 93: Attitudes to finding content, by gender and age, June 2014
Appendix – Trade Associations
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