Table of Contents
Executive Summary
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- The market environment
- Market size and forecast
- Leading online retailers
- The consumer
- What we think
The Market Environment
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- Key points
- Device ownership and internet usage
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- Figure 2: Italy – Household broadband access, 2005-13
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- Figure 3: Italy – Device ownership, February 2014
- Online activities: Only 20% buy online
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- Figure 4: Italy – Numbers saying they last bought online in last year, 2005-13
- Market size and forecast
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- Figure 5: Italy – Online sales, incl. VAT, 2009-14
- Figure 6: Italy – Online sales, incl. VAT, 2014-19
- Segmentation
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- Figure 7: Online retail sales: Segmentation by major categories, 2013
- Figure 8: Italy – Online sales penetration by leading sectors, 2013
Leading Online Retailers
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- Key points
- Who does what
- Website visitors
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- Figure 9: Italy – Top 20 sites by number of unique visitors, February 2014
- Figure 10: Italy – Top 20 sites by number of pages viewed, February 2014
- Leading retailers by sales
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- Figure 11: Italy – Leading online retailers, sales (excl. VAT), 2013
Leading Online Retailers – Market Shares
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- Figure 12: Italy – Leadng online retailers, market shares, 2013
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The Consumer
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- Key points
- The Consumer: Shopping online by device
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- Figure 13: Italy – The consumer: Device usage by location for buying goods in the last 12 months, April 2014
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- Figure 14: Italy – The consumer: Profile of those who use their device for shopping, April 2014
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- Figure 15: Italy – The consumer: Profile of who uses their device where, April 2014
- The consumer: What they buy online
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- Figure 16: Italy – The consumer: Products bought online, April 2014
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- Figure 17: Italy: The consumer: Products bought online in the last 12 months, by device used – as % of all online shoppers, April 2014
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- Figure 18: Italy – The consumer: Profile of buyers of particular goods, April 2014
- The consumer: what would improve online shopping
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- Figure 19: Italy – The consumer: What would improve the online shopping experience, April 2014
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- Figure 20: Italy – The consumer: Profiles of who would like what to improve the online shopping experience, April 2014
Amazon Europe
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- What we think
- Company background
- Company performance
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- Figure 21: Amazon.com Inc: Group financial performance, 2009-13
- Sales mix
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- Figure 22: Amazon Europe: Estimated composition of sales, 2013
- Mintel’s consumer research
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- Figure 23: The consumer: Percentage that bought electrical goods from Amazon in the past year, January 2014
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- Figure 24: The consumer: Percentage that bought clothing from Amazon in the past year, August 2013
- Retail offering
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- Figure 25: Number of SKUs listed on Amazon.co.uk, May 2014
eBay Inc.
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- What we think
- Company background
- Company performance
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- Figure 26: eBay Inc.: Group financial performance, 2009-13
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- Figure 27: International sales as % of eBay Inc’s total net revenues (a) / gross merchandise volumes (b)
- Figure 28: eBay Marketplaces segment: number of active users, 2009-13
- Retail offering
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- Figure 29: Number of SKUs listed on eBay.co.uk, April 2014
Media-Saturn Group (Media Markt/Saturn/Redcoon)
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- What we think
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- Figure 30: Germany – The consumer: Retailers from which electrical goods were purchased online in the past 12 months, leading options, January 2014
- Company background
- Company performance
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- Figure 31: Media-Saturn Group: Group financial performance, 2008/09-2012/13
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- Figure 32: Media-Saturn Group: Outlet data, 2008/09-2012/13
- Retail offering
Otto Group (Multichannel Retail)
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- What we think
- Company background
- Company performance
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- Figure 33: Otto Group (Multichannel Retail): Group financial performance, 2009-10 and 2013-14
- Retail offering
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- Figure 34: Otto group: Main European brands, June 2014
vente-privee.com
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- What we think
- Company background
- Company performance
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- Figure 35: Vente Privee: Group sales performance, 2009-13
- Retail offering
Zalando
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- What we think
- Company background
- Company performance
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- Figure 36: Zalando: Group financial performance, 2010-13
- Retail offering
Appendix – Broader Market Environment
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- Online
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- Figure 37: Europe – Percentage of households with a broadband internet connection, by country, 2009-13
- Figure 38: Europe – Percentage of all individuals accessing the internet daily, 2009-13
- Consumer confidence
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- Figure 39: Europe – Consumer confidence levels, July 2013 – June 2014
- Population
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- Figure 40: Europe: Population, total and by age group, 2010
- Figure 41: Europe: Forecast population, total and by age group, 2015
- Figure 42: Europe: Forecast population, total and by age group, 2015
- Gross domestic product
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- Figure 43: Europe – Gross domestic product, at current prices, 2012 and 2013
- Figure 44: Europe – Real-terms year-on-year GDP growth, 2009-13
- Consumer spending
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- Figure 45: Europe – Consumer spending, at current prices, 2012 and 2013
- Figure 46: Europe – Real-terms year-on-year growth in consumer spending, 2009-13
- Inflation
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- Figure 47: Europe – Harmonised indices of consumer prices – annual % change, all items, 2009-13
- Interest rates
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- Figure 48: Europe – Central bank interest rates, 2009-13
Appendix – The Consumer - Italy
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- Figure 49: Factors likely to improve the online shopping experience, by most popular items bought online in the last 12 months – Any device, Italy, April 2014
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- Figure 50: Factors likely to improve the online shopping experience, by next most popular items bought online in the last 12 months – Any device, Italy, April 2014
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- Figure 51: Factors likely to improve the online shopping experience, by other items bought online in the last 12 months – Any device, Italy, April 2014
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- Figure 52: Factors likely to improve the online shopping experience, by most popular items bought online in the last 12 months – Using laptop/desktop computer, Italy, April 2014
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- Figure 53: Factors likely to improve the online shopping experience, by next most popular items bought online in the last 12 months – Using laptop/desktop computer, Italy, April 2014
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- Figure 54: Factors likely to improve the online shopping experience, by other items bought online in the last 12 months – Using laptop/desktop computer, Italy, April 2014
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- Figure 55: Factors likely to improve the online shopping experience, by items bought online in the last 12 months – Using smartphone device, Italy, April 2014
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- Figure 56: Factors likely to improve the online shopping experience, by items bought online in the last 12 months – Using a tablet device, Italy, April 2014
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- Figure 57: Devices used to buy products online in the last 12 months – Mobile total, by demographics, Italy, April 2014
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- Figure 58: Devices used to buy products online in the last 12 months – Smartphone, by demographics, Italy, April 2014
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- Figure 59: Devices used to buy products online in the last 12 months – Tablet, by demographics, Italy, April 2014
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- Figure 60: Devices used to buy products online in the last 12 months – Laptop/desktop computer, by demographics, Italy, April 2014
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- Figure 61: Most popular items bought online in the last 12 months – Any device, by demographics, Italy, April 2014
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- Figure 62: Next most popular items bought online in the last 12 months – Any device, by demographics, Italy, April 2014
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- Figure 63: Other items bought online in the last 12 months – Any device, by demographics, Italy, April 2014
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- Figure 64: Most popular items bought online in the last 12 months – Using laptop/desktop computer, by demographics, Italy, April 2014
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- Figure 65: Next most popular items bought online in the last 12 months – Using laptop/desktop computer, by demographics, Italy, April 2014
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- Figure 66: Other items bought online in the last 12 months – Using laptop/desktop computer, by demographics, Italy, April 2014
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- Figure 67: Most popular items bought online in the last 12 months – Using smartphone device, by demographics, Italy, April 2014
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- Figure 68: Next most popular items bought online in the last 12 months – Using smartphone device, by demographics, Italy, April 2014
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- Figure 69: Other items bought online in the last 12 months – Using smartphone device, by demographics, Italy, April 2014
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- Figure 70: Most popular items bought online in the last 12 months – Using a tablet device, by demographics, Italy, April 2014
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- Figure 71: Next most popular items bought online in the last 12 months – Using a tablet device, by demographics, Italy, April 2014
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- Figure 72: Other items bought online in the last 12 months – Using a tablet device, by demographics, Italy, April 2014
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- Figure 73: Most popular factors likely to improve the online shopping experience, by demographics, Italy, April 2014
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- Figure 74: Next most popular factors likely to improve the online shopping experience, by demographics, Italy, April 2014
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- Figure 75: Other factors likely to improve the online shopping experience, by demographics, Italy, April 2014
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