Table of Contents
Executive Summary
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- The market
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- Figure 1: Structure of UK retailing (excluding fuel), 2013
- Market factors
- Vacancy rates stabilise
- Shop prices see steady decline
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- Figure 2: Shop prices year-on-year, 2013
- Innovation
- The consumer
- In-town versus out-of-town shoppers
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- Figure 3: Locations where people shop most frequently (At least once a month or more) by gender, age group and socio-economic group, March 2014
- In-town is convenient
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- Figure 4: Correspondence analysis, June 2014
- Over-55s drawn to free parking
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- Figure 5: Factors that would encourage people to shop more on their local high street or local city centre, March 2014
- Importance of new shops to draw consumers out of town
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- Figure 6: Factors that would encourage people to shop more out of town, March 2014
- Online drives changes in shopping habits
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- Figure 7: Consumers shopping at certain locations more than one year ago, by age group, March 2014
- What we think
Issues and Insights
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- How is online affecting physical shopping?
- The facts
- The implications
- What do we expect to happen to out-of-town locations?
- The facts
- The implications
- How is the role of the high street changing?
- The facts
- The implications
Trend Application
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- Trend: Collective Intelligence
- Trend: Locavore
- Futures: Old Gold
The High Street in Context
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- Key points
- Trends in the marketplace
- Petrol prices
- Growth in online
- Growth in hard discounters
- The retail market by type of retailer
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- Figure 8: Structure of UK retailing (excluding fuel), 2013
- The retail market by type of location
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- Figure 9: Retail market structure, 2008-13
Online – Segmentation by Product Category
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- Key points
- Electricals, clothing and grocery dominate online
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- Figure 10: Breakdown of online retail sales by major category, 2014
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- Figure 11: Breakdown of online retail sales by major category (including VAT where applicable), in £ and % terms, 2013 and 2014
- Proportion of sales online by category
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- Figure 12: Online sales as % of total category sales, 2013 and 2014
- Review of major product categories
- Electrical goods
- Clothing and footwear
- Grocery
Market Drivers
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- Key points
- Shop vacancy rates
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- Figure 13: Shop vacancy rates, January 2012-October 2013
- Shop prices
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- Figure 14: Shop prices year on year 2013
- Trends in the age structure
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- Figure 15: Trends in the age structure of the UK population, 2009-19
- Unemployment
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- Figure 16: UK unemployment rate, 2008-13
- Consumer confidence
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- Figure 17: GFK NOP Consumer Confidence Index, January 1988-January 2014
- Government policy and business rates
- Parking
- Footfall
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- Figure 18: UK footfall, 2013
Who’s Innovating?
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- Key points
- Shopping centres
- The transforming dimensions of a shopping destination
- Keeping track and keeping connected
- Here today gone tomorrow
- High street entertainment
- Mall of the future?
The Consumer – Where People Shop – Usage and Frequency
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- Key points
- What we asked
- High usage of in-town locations shows current state of high street
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- Figure 19: Locations where people shop by frequency, March 2014
- Usage of retail parks picks up since recession
- Revival of neighbourhoods continues
- Majority shop in town once a month or more
- Out-of-town usage less frequent
- In-town versus out-of-town shoppers
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- Figure 20: Locations where people shop most frequently (At least once a month or more) by gender, age group and socio-economic group, March 2014
- Students are main users of high streets
- High earners shop most at local shops
- Under-35s main users of in-town shopping centres
- Retail parks favoured by 25-34s
- Under-35s shop most at out-of-town shopping centres
- Half have not been to a designer outlet
- Where people shop by where they live
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- Figure 21: Locations where people shop most frequently (At least once a month or more) by region, March 2014
- Repertoire usage
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- Figure 22: Repertoire of locations where people shop by frequency, March 2014
The Consumer – Associations with Different Shopping Locations
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- Key points
- What we asked
- Methodology
- Shopping centres have widest appeal
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- Figure 23: Correspondence analysis, June 2014
- In-town is convenient
- Getting to a location
- Shopping centres provide an enjoyable experience
The Consumer – How to get People to Shop More In Town?
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- Key points
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- Figure 24: Factors that would encourage people to shop more on their local high street or local city centre, March 2014
- Over-55s drawn to free parking
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- Figure 25: Factors that would encourage people to shop more on their local high street or city centre, by age group, March 2014
- Women want new shops
- A third of women want independents
- Parents with young kids look for loyalty schemes
- Over-55s drawn to community events
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- Figure 26: Factors that would encourage people to shop more on their local high street or city centre, by age group, March 2014
- 25% of under-35s want better restaurants
- Females click-and-collect
- What would draw people from different regions to shop in town
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- Figure 27: Factors that would encourage people to shop more on their local high street or city centre, by region, March 2014
The Consumer – How to Get People to Shop More Out of Town?
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- Key points
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- Figure 28: Factors that would encourage people to shop more out-of-town, March 2014
- Importance of new shops to draw consumers
- 25% want extended openings
- High earners want loyalty schemes
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- Figure 29: Factors that would encourage people to shop more out of town, by age group, March 2014
- One fifth look for better local transport links
- Frequent shoppers look for more parking spaces
- Young want better food services
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- Figure 30: Factors that would encourage people to shop more out of town, by age group, March 2014
- Females and young interested in special events
- Parents look for better click and collect options
- Factors by region
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- Figure 31: Factors that would encourage people to shop more out of town, by region, March 2014
The Consumer – Changes to Frequency of Shopping at Certain Locations
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- Key points
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- Figure 32: Changes to frequency of shopping at certain locations over the last year, March 2014
- Online drives changes in shopping habits
- Visits to in-town and out-of-town locations decline
- Young people shopping more online
- Under-35s and Londoners shop more in town
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- Figure 33: Consumers shopping at certain locations more than one year ago, by age group, March 2014
- 25-34s use neighbourhood shops more
- 45-54s shop less out-of town
- Parents with under-fives use shopping centres less
Appendix – The Consumer – Where People Shop – Usage and Frequency
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- Figure 34: Locations where people shop by frequency – Any-in-town, by demographics, March 2014
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- Figure 35: Locations where people shop by frequency – Nearest town or city centre high street, by demographics, March 2014
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- Figure 36: Locations where people shop by frequency – Local parade of shops, by demographics, March 2014
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- Figure 37: Locations where people shop by frequency – Covered shopping centre in a town or city centre, by demographics, March 2014
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- Figure 38: Locations where people shop by frequency – Any out-of-town, by demographics, March 2014
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- Figure 39: Locations where people shop by frequency – Retail park, by demographics, March 2014
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- Figure 40: Locations where people shop by frequency – Covered shopping centre out of town, by demographics, March 2014
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- Figure 41: Locations where people shop by frequency – Designer outlet/factory outlet, by demographics, March 2014
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Appendix – The Consumer – Associations with Different Shopping Locations
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- Figure 42: Shopping locations, June 2014
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Appendix – The Consumer – How to get People to Shop More in Town
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- Figure 43: Most popular factors that would encourage people to shop more on your local town high street or local city centre, by demographics, March 2014
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- Figure 44: Next most popular factors that would encourage people to shop more on your local town high street or local city centre, by demographics, March 2014
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- Figure 45: Other factors that would encourage people to shop more on your local town high street or local city centre, by demographics, March 2014
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Appendix – The Consumer – How to get People to Shop More out of Town
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- Figure 46: Most popular factors that would encourage people to shop more out of town, by demographics, March 2014
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- Figure 47: Next most popular factors that would encourage people to shop more out of town, by demographics, March 2014
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- Figure 48: Other factors that would encourage people to shop more out of town, by demographics, March 2014
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Appendix – The Consumer – Changes to Frequency of Shopping at Certain Locations
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- Figure 49: Changes to frequency of shopping at certain locations over the last year – All online, by demographics, March 2014
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- Figure 50: Changes to frequency of shopping at certain locations over the last year – Online from home, by demographics, March 2014
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- Figure 51: Changes to frequency of shopping at certain locations over the last year – Online while out and about, by demographics, March 2014
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- Figure 52: Changes to frequency of shopping at certain locations over the last year – Town/city centre high street, by demographics, March 2014
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- Figure 53: Changes to frequency of shopping at certain locations over the last year – Local parade of shops, by demographics, March 2014
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- Figure 54: Changes to frequency of shopping at certain locations over the last year – Retail parks, by demographics, March 2014
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- Figure 55: Changes to frequency of shopping at certain locations over the last year – Shopping centers, by demographics, March 2014
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