Table of Contents
Executive Summary
-
- The market
-
- Figure 1: Percentage of uninsured Americans, March of following year, 2002-12
- Market drivers
- Unemployment is down
-
- Figure 2: Unemployment in US, April 2010-April 2014
- The aging of America
-
- Figure 3: Percent change in US population, by age, 2015-35
- The consumer
-
- Figure 4: Type of health insurance coverage owned, April 2014
-
- Figure 5: How knowledgeable about ACA – Any knowledgeable, by gender, April 2014
-
- Figure 6: Preferred method for learning about health insurance plan, by age, April 2014
-
- Figure 7: Information sources have used in the past and will again, by age, April 2014
- What we think
Issues and Insights
-
- Has the ACA been successful in enrolling the uninsured?
- Issues
- Implications
- Have younger people enrolled in the ACA?
- Issues
- Implications
- How can insurers and employers increase the effectiveness of wellness programs?
- Issues
- Implications
Trend Application
-
- Trend: Without a Care
- Trend: Guiding Choice
- Trend: Prepare for the Worst
Market Size and Forecast
-
- Key points
- Fewer Americans are uninsured
-
- Figure 8: Number of insured/uninsured people in U.S., as of March of the following year, 2002-12
-
- Figure 9: Percentage of uninsured Americans, March of following year, 2002-12
- Figure 10: Percentage of uninsured in US population, by age, 2002, 2007 and 2012
-
- Figure 11: Percentage who selected ACA marketplace, by age, October 1, 2013-March 31, 2014
Market Drivers
-
- Key points
- Unemployment continues to trend down
-
- Figure 12: Unemployment in US, April 2010-April 2014
- The aging of America
-
- Figure 13: Population estimates, by age, 2015, 2020, 2025, 2030 and 2035
- Figure 14: Age segments as a percentage of the population, 2015 and 2030
Competitive Context
-
- Key points
- Private exchanges
- Concierge medicine continues to grow
Innovations and Innovators
-
- Key points
- Technology is increasingly part of the solution
- Times Warner Cable Business Class/Cleveland Clinic
- Samsung Galaxy 5S heart rate monitor
- Oscar Health Insurance
- Price transparency
- Costco teams up with Aetna
Marketing Strategies
-
- Key points
- Marketing is increasingly important
-
- Figure 15: Health insurer measured media ad spend, 2012 and 2013
- Efforts have increased consumer knowledge
-
- Figure 16: Change in knowledge of ACA provisions, 2013, 2014
- Health insurance mailings have decreased
-
- Figure 17: Health insurance direct mail volume, Q1 2012-Q4 2013
- Top 10 mailers
-
- Figure 18: Top ten medical plan mailers, 2012 vs. 2013
- Internet most popular information source
-
- Figure 19: Most popular sources of information about the ACA and health insurance options, April 2014
- Overview of the brand landscape
- Brand analysis: Aetna
-
- Figure 20: Brand analysis of Aetna, 2014
- Online initiatives
- Videos
-
- Figure 21: Aetna “What’s Your Healthy” video introduction, 2013
-
- Figure 22: Aetna wellness incentive email, 2014
- Direct mail
-
- Figure 23: Aetna health coach direct mail letter, 2014
- Figure 24: Aetna direct mail members-only meeting invitation, 2014
- Brand analysis: Cigna
-
- Figure 25: Brand analysis of Cigna, 2014
- Online initiatives
- TV presence
-
- Figure 26: Cigna You Go commercial, 2013
- Direct mail
-
- Figure 27: Cigna’s online tool direct mail ad, 2014
- Online ads
-
- Figure 28: Cigna go you online ad, 2014
-
- Figure 29: Cigna open enrollment email ad, 2014
-
- Figure 30: Cigna healthy tips ad, 2014
- Brand analysis: Humana
-
- Figure 31: Brand analysis: Humana
- Online
- TV presence
-
- Figure 32: Humana’s “close the gap” tv ad, 2014
- Figure 33: Humana’s “care is protecting” tv ad, 2014
- Direct mail
-
- Figure 34: Humana community meeting invite, 2014
- Figure 35: Humana online classes direct mail ad, 2014
-
- Figure 36: Humana enrollment print ad, 2013
- Brand analysis: UnitedHealthcare
-
- Figure 37: Brand analysis: UnitedHealthcare
- Online
- YouTube
-
- Figure 38: UHC/Sesame Street healthy food choice video, 2013
-
- Figure 39: UHC Healthy LifeCycle video, 2012
- Direct mail
-
- Figure 40: UHC well-child checkup direct mail ad, 2014
- Figure 41: UHC 24/7 nurse line direct mail newsletter, 2014
- Online
-
- Figure 42: UHC Nutrition contest online ad, 2014
- Figure 43: UHC Innovations online ad, 2014
-
- Figure 44: UHC “MyPerks” email ad, 2014
- Figure 45: UHC Mobile app email, 2014
-
- Figure 46: UHC Simplicity print ad, 2014
- Figure 47: UHC Enrollment print ad, 2013
Social Media – Health Insurance
-
- Key points
- Market overview
- Key social media metrics
-
- Figure 48: Key performance indicators, selected health insurance brands, May 26, 2013-May 25, 2014
- Brand usage and awareness
-
- Figure 49: Brand usage and awareness of health insurance brands, April 2014
- Interaction with brands
-
- Figure 50: Interaction with health insurance brands, April 2014
- Leading online campaigns
- Educating the uninsured
- Encouraging health literacy
- Personalized health insurance coverage
- Targeting Millennials through influential celebrities
- What we think
- Online conversations
-
- Figure 51: Online mentions, selected health insurance brands, May 26, 2013-May 25, 2014
- Where are people talking about health insurance brands?
-
- Figure 52: Mentions, by page type, selected health insurance brands, May 26, 2013-May 25, 2014
- What are people talking about online?
-
- Figure 53: Mentions, by topic of conversation, selected health insurance brands, May 26, 2013-May 25, 2014
Health Insurance Ownership
-
- Key points
- Half have employer-sponsored insurance
-
- Figure 54: Type of health insurance coverage owned, by gender, April 2014
-
- Figure 55: Type of health insurance coverage owned, by age, April 2014
-
- Figure 56: Type of health insurance coverage owned, by gender and age, April 2014
- Figure 57: Type of health insurance coverage owned, by household income, April 2014
-
- Figure 58: Type of health insurance coverage owned, by race/Hispanic origin, April 2014
-
- Figure 59: Type of health insurance coverage owned, by race and household income, April 2014
-
- Figure 60: Type of health insurance coverage owned, by Hispanic and household income, April 2014
-
- Figure 61: Type of health insurance coverage owned, by current medical insurance provider, April 2014
-
- Figure 62: Type of health insurance coverage owned, by number of types of health insurance coverage owned, April 2014
Knowledge About Healthcare Reform
-
- Key points
- People are much more knowledgeable now
-
- Figure 63: How knowledgeable about ACA – Any knowledgeable, by gender, April 2014
-
- Figure 64: How knowledgeable about ACA – Any knowledgeable, by age, April 2014
-
- Figure 65: How knowledgeable about ACA – Any knowledgeable, by gender and age, April 2014
- Figure 66: How knowledgeable about ACA – Any knowledgeable, by household income, April 2014
-
- Figure 67: How knowledgeable about ACA – Any knowledgeable, by race and household income, April 2014
-
- Figure 68: How knowledgeable about ACA – Any knowledgeable, by Hispanic origin and household income, April 2014
-
- Figure 69: How knowledgeable about ACA – Any knowledgeable, by current medical insurance provider, April 2014
-
- Figure 70: How knowledgeable about ACA – Any knowledgeable, by number of types of health insurance coverage owned, April 2014
Health Insurance Shopping and Purchasing Behavior
-
- Key points
- One third have purchased insurance from a new provider
-
- Figure 71: Health insurance shopping/purchasing behavior, by gender, April 2014
-
- Figure 72: Health insurance shopping/purchasing behavior, by age, April 2014
Preferred Method of Learning About Health Plan
-
- Key points
- Overall, email is preferred
-
- Figure 73: Preferred method for learning about health insurance plan, by gender, April 2014
-
- Figure 74: Preferred method for learning about health insurance plan, by age, April 2014
-
- Figure 75: Preferred method for learning about health insurance plan, by household income, April 2014
-
- Figure 76: Preferred method for learning about health insurance plan, by race/Hispanic origin, April 2014
Use of Different Information Sources
-
- Key points
- Most have gotten – and will continue to get – information about the ACA from the internet
-
- Figure 77: Information sources have used in the past and will again, by gender, April 2014
-
- Figure 78: Information sources have used in the past and will again, by age, April 2014
-
- Figure 79: Information sources have used in the past and will again, by household income, April 2014
-
- Figure 80: Information sources have used in the past and will again, by current medical insurance provider, April 2014
- Repeat conversations with insurance company representatives are of little interest
-
- Figure 81: Information sources have used in the past but will not use again, by gender, April 2014
- Figure 82: Information sources have used in the past but will not use again, by age, April 2014
-
- Figure 83: Information sources have used in the past but will not use again, by current medical insurance provider, April 2014
- Interest in government-issued communications increases
-
- Figure 84: Information sources I have not used in the past but will use in the future, by gender, April 2014
-
- Figure 85: Information sources I have not used in the past but will use in the future, by age, April 2014
-
- Figure 86: Information sources I have not used in the past but will use in the future, by household income, April 2014
-
- Figure 87: Information sources I have not used in the past but will use in the future, by current medical insurance provider, April 2014
-
- Figure 88: Information sources I have not used in the past but will use in the future, by number of types of health insurance coverage owned, April 2014
- Little interest in print media
-
- Figure 89: Information sources I have not used in the past and do not plan to use in the future, by gender, April 2014
-
- Figure 90: Information sources I have not used in the past and do not plan to use in the future, by age, April 2014
-
- Figure 91: Information sources I have not used in the past and do not plan to use in the future, by gender and age, April 2014
-
- Figure 92: Information sources I have not used in the past and do not plan to use in the future, by household income, April 2014
-
- Figure 93: Information sources I have not used in the past and do not plan to use in the future, by race/Hispanic origin, April 2014
-
- Figure 94: Information sources I have not used in the past and do not plan to use in the future, by current medical insurance provider, April 2014
Awareness of Wellness Programs
-
- Key points
- Prescription drug discount programs most popular wellness program
-
- Figure 95: Aware of the program and use it, by gender, April 2014
-
- Figure 96: Aware of the program and use it, by age, April 2014
-
- Figure 97: Aware of the program and use it, by gender and age, April 2014
-
- Figure 98: Aware of the program and use it, by household income, April 2014
- Figure 99: Aware of the program and use it, by current medical insurance provider, April 2014
- Programs customers know about, but do not use
-
- Figure 100: Aware of the program but do not use it, by gender, April 2014
-
- Figure 101: Aware of the program but do not use it, by age, April 2014
- Figure 102: Aware of the program but do not use it, by gender and age, April 2014
-
- Figure 103: Aware of the program but do not use it, by household income, April 2014
- Figure 104: Aware of the program but do not use it, by current medical insurance provider, April 2014
- Programs customers would be interested in, if only they knew about them
-
- Figure 105: Don't know if program is offered but would be interested in it, by gender, April 2014
-
- Figure 106: Don't know if program is offered but would be interested in it, by age, April 2014
- Figure 107: Don't know if program is offered but would be interested in it, by gender and age, April 2014
-
- Figure 108: Don't know if program is offered but would be interested in it, by household income, April 2014
- Figure 109: Don't know if program is offered but would be interested in it, by current medical insurance provider, April 2014
- No interest in program even if offered
-
- Figure 110: Don't know if program is offered and wouldn't be interested in it, by gender, April 2014
-
- Figure 111: Don't know if program is offered and wouldn't be interested in it, by age, April 2014
- Figure 112: Don't know if program is offered and wouldn't be interested in it, by household income, April 2014
Appendix – Other Useful Consumer Tables
-
- Health insurance ownership
-
- Figure 113: Type of health insurance coverage owned, by marital/relationship status, April 2014
- Knowledge about health care
-
- Figure 114: How knowledgeable about ACA – Any knowledgeable, by race/Hispanic origin, April 2014
- Health insurance shopping and purchasing behavior
-
- Figure 115: Health insurance shopping/purchasing behavior, by number of types of health insurance coverage owned, April 2014
- Preferred method of learning about health plan
-
- Figure 116: Preferred method for learning about health insurance plan, by gender and age, April 2014
-
- Figure 117: Preferred method for learning about health insurance plan, by number of types of health insurance coverage owned, April 2014
- Use of different information sources
- Sources have used before and will again
-
- Figure 118: Information sources have used in the past and will again, by gender, April 2014
-
- Figure 119: Information sources have used in the past and will again, by number of types of health insurance coverage owned, April 2014
- Sources have used in the past but won’t in the future
-
- Figure 120: Information sources have used in the past but will not use again, by gender and age, April 2014
-
- Figure 121: Information sources have used in the past but will not use again, by household income, April 2014
-
- Figure 122: Information sources have used in the past but will not use again, by repertoire of type of health insurance coverage owned, April 2014
- Sources have not used in the past but will in the future
-
- Figure 123: Information sources I have not used in the past but will use in the future, by gender and age, April 2014
- Awareness of wellness programs
- Aware of program and use it
-
- Figure 124: Aware of the program and use it, by number of types of health insurance coverage owned, April 2014
- Unaware whether program is offered, but would be interested in it if it were
-
- Figure 125: Don't know if program is offered but would be interested in it, by number of types of health insurance coverage owned, April 2014
- Unaware of availability of program, but wouldn’t be interested, anyway
-
- Figure 126: Don't know if program is offered and wouldn't be interested in it, by gender and age, April 2014
-
- Figure 127: Don't know if program is offered and wouldn't be interested in it, by current medical insurance provider, April 2014
Appendix – Social Media
-
- Brand analysis
-
- Figure 128: HCSC key social media indicators, May 2014
- Figure 129: Kaiser Permanente key social media indicators, May 2014
- Figure 130: Aetna key social media indicators, May 2014
- Figure 131: Humana key social media indicators, May 2014
- Figure 132: UnitedHealthcare key social media indicators, May 2014
-
- Figure 133: Cigna key social media indicators, May 2014
- Figure 134: WellPoint key social media indicators, May 2014
- Brand usage or awareness
-
- Figure 135: Brand usage or awareness, April 2014
- Figure 136: HCSC (ie BlueCross and BlueShield) usage or awareness, by demographics, April 2014
-
- Figure 137: United Healthcare usage or awareness, by demographics, April 2014
-
- Figure 138: Aetna usage or awareness, by demographics, April 2014
-
- Figure 139: Humana usage or awareness, by demographics, April 2014
-
- Figure 140: Kaiser Permanente usage or awareness, by demographics, April 2014
-
- Figure 141: WellPoint usage or awareness, by demographics, April 2014
-
- Figure 142: Cigna usage or awareness, by demographics, April 2014
- Activities done
-
- Figure 143: Activities done, April 2014
- Figure 144: HCSC (ie BlueCross and BlueShield) – Activities done – I have looked up/talked about this brand online on social media, by demographics, April 2014
-
- Figure 145: HCSC (ie BlueCross and BlueShield) – Activities done – I have contacted/interacted with the brand online on social media to, by demographics, April 2014
-
- Figure 146: HCSC (ie BlueCross and BlueShield) – Activities done – I have researched the brand on social media to, by demographics, April 2014
-
- Figure 147: United Healthcare – Activities done – I have looked up/talked about this brand online on social media, by demographics, April 2014
-
- Figure 148: United Healthcare – Activities done – I have researched the brand on social media to, by demographics, April 2014
-
- Figure 149: Aetna – Activities done – I have looked up/talked about this brand online on social media, by demographics, April 2014
-
- Figure 150: Aetna – Activities done – I have researched the brand on social media to, by demographics, April 2014
-
- Figure 151: Humana – Activities done – I have looked up/talked about this brand online on social media, by demographics, April 2014
-
- Figure 152: Humana – Activities done – I have researched the brand on social media to, by demographics, April 2014
-
- Figure 153: Kaiser Permanente – Activities done – I have looked up/talked about this brand online on social media, by demographics, April 2014
-
- Figure 154: Kaiser Permanente – Activities done – I have researched the brand on social media to, by demographics, April 2014
-
- Figure 155: Cigna – Activities done – I have looked up/talked about this brand online on social media, by demographics, April 2014
-
- Figure 156: Cigna – Activities done – I have researched the brand on social media to, by demographics, April 2014
Appendix – Trade Associations
Back to top