Table of Contents
Executive Summary
-
- Overview
- The market
-
- Figure 1: Total US sales and fan chart forecast of body, hand, and footcare, at current prices, 2009-19
- Market factors
- Category sales are cyclical
-
- Figure 2: Average winter temperatures, Contiguous US, Dec-Feb, 2008-14
- Black consumers are heavy category users
-
- Figure 3: Use of body, hand, and footcare products, by race, March 2014
- Key players
-
- Figure 4: MULO sales of the top five body, hand, and footcare companies, rolling 52 weeks 2013 and 2014
- The consumer
- Body lotion and hand cream are most used products
-
- Figure 5: Use of body, hand, and footcare products, March 2014
- Scent, functional benefits are important to body care users
-
- Figure 6: Top five benefits sought when choosing body care products, March 2014
- Intensive healing is a priority to hand and footcare users
-
- Figure 7: Top five benefits sought when choosing hand and footcare products, March 2014
- Shoppers express high interest in packaging formats
-
- Figure 8: Any interest in packaging formats, March 2014
- What we think
Issues and Insights
-
- Category is mature, price-driven
- The issues
- The implications: Leverage new packaging formats, engage men
- Product usage is cyclical
- The issues
- The implications: Encourage regular usage with added skincare benefits
- Engagement in category declines with age
- The issues
- The implications: Highlight therapeutic skincare and targeted anti-aging benefits
Trend Applications
-
- Trend: Return to the Experts
- Trend: Objectify
- Mintel Futures: East Meets West
Market Size and Forecast
-
- Key points
- Category sees an uptick in sales after years of sluggish growth
- Slow, yet steady gains predicted for body, hand, and footcare
- Sales and forecast of body, hand, and footcare
-
- Figure 9: Total US sales and forecast of body, hand, and footcare, at current prices, 2009-19
- Figure 10: Total US sales and forecast of body, hand, and footcare, at inflation-adjusted prices, 2009-19
- Fan chart forecast
-
- Figure 11: Total US sales and fan chart forecast of body, hand, and footcare, at current prices, 2009-19
Market Drivers
-
- Key points
- Body care sales boosted by cold weather
-
- Figure 12: Average winter temperatures, contiguous US, Dec-Feb, 2008-14
- Growing incidence of skin conditions benefits body care
- Black consumers over index usage of body care
-
- Figure 13: Use of body, hand, and footcare products, by race, March 2014
-
- Figure 14: Total US population, by race and Hispanic origin, 2009-19
Competitive Context
-
- Shoppers allocate dollars differently depending on category
-
- Figure 15: Total US retail sales of haircare, body care, and facial skincare, by share, at current prices, 2013
Segment Performance
-
- Key points
- Hand and body care dominate category sales
- Footcare sales are small, but gaining
- Sales of body, hand, and footcare, by segment
-
- Figure 16: Sales of hand, body and footcare, by segment, 2012 and 2014
Segment Performance – Hand and Body Care
-
- Key points
- Hand and body care sees improvement in sales
- Sales and forecast of hand and body care
-
- Figure 17: Total US sales and forecast of hand and body care, at current prices, 2009-19
Segment Performance – Footcare
-
- Key points
- Segment subject to volatility, though modest gains are expected
- Sales and forecast of footcare
-
- Figure 18: Total US sales and forecast of footcare, at current prices, 2009-19
Retail Channels
-
- Key points
- Body, hand, and footcare seeing growth across all retail channels
- Sales of body, hand, and footcare, by channel
-
- Figure 19: Sales of body, hand, and footcare, by channel, 2012 and 2014
- Appealing to men represents growth opportunity for retailers
-
- Figure 20: Total US retail sales of body, hand, and footcare, by channel, at current prices, 2009-14
Leading Companies
-
- Key points
- Unilever moves to top spot in body, hand, and footcare
- Therapeutic brands are category winners
- Private label is losing momentum
- Manufacturer sales of body, hand, and footcare
-
- Figure 21: MULO sales of body, hand, and footcare, by leading companies, rolling 52 weeks 2013 and 2014
Brand Share – Hand and Body Care
-
- Key points
- Vaseline lifts Unilever into top spot
- Therapeutic body care boosts segment growth
- Manufacturer sales of hand and body care
-
- Figure 22: MULO sales of hand and body, by leading companies, rolling 52 weeks 2013 and 2014
- Figure 23: Key purchase measures for the top hand and body care brands, by household penetration, 52 weeks ending Dec. 30, 2012 (year ago) and Dec. 29, 2013 (current)
Brand Share – Footcare
-
- Key points
- Gold Bond leads segment and posts solid sales gains
- Small players post mixed results
- Private label grows sales but loses share to branded products
- Manufacturer sales of footcare
-
- Figure 24: MULO sales of footcare, by leading companies, rolling 52 weeks 2013 and 2014
Innovations and Innovators
-
- Product launch trends
-
- Figure 25: Share of body, hand, and footcare product launches, by subcategory, 2009-14
- Figure 26: top 15 body, hand, and footcare product claims, by share, 2009-14
- Product innovations
- Hand-specific treatments
- Multiple-benefit
-
- Figure 27: Jergens BB Body print ad, 2014
- New formats
- Sensory benefits
Marketing Strategies
-
- Overview of the brand landscape
- Doctor recommended
-
- Figure 28: Eucerin skincare tips
-
- Figure 29: CeraVe commercial, January 2013
- Natural ingredients=beautiful skin
-
- Figure 30: Jergens Shea Beauty Oil print ad, 2014
- Figure 31: Aveeno Daily Moisturizing Lotion print ad, 2014
- Professional results
-
- Figure 32: Clarisonic Pedi print ad, 2014
Use of Body Care Products
-
- Key points
- Majority of consumers use body lotion
- Body spray lotions gaining traction among men
-
- Figure 33: Use of body care products, by gender, March 2014
-
- Figure 34: Use of body care products, by gender and age, March 2014
- Scent is important to body care users
-
- Figure 35: Benefits sought when choosing body care products, by gender, March 2014
-
- Figure 36: Benefits sought when choosing body care products, by gender and age, March 2014
Use of Hand Products, Footcare, and Healing Ointments
-
- Key points
- Hand cream use driven by women, older consumers
- Consumers use a variety of body moisturizing products
-
- Figure 37: Use of hand, footcare, and healing ointments, by gender, March 2014
-
- Figure 38: Use of hand, footcare, and healing ointments, by gender and age, March 2014
- Treating severely dry skin is important to hand and footcare users
-
- Figure 39: Benefits sought when choosing hand and footcare products, by gender, March 2014
-
- Figure 40: Benefits sought when choosing hand and footcare products, by gender and age, March 2014
Interest in Packaging Formats
-
- Key points
- Consumers are familiar with bottles and tubes
-
- Figure 41: Use of and interest in packaging formats, March 2014
-
- Figure 42: top five body, hand, and footcare product package types, by share, 2009-14
- Shoppers willing to try lesser-known packaging formats
-
- Figure 43: Any interest in packaging formats, by gender, March 2014
-
- Figure 44: Any interest in packaging formats, by gender and age, March 2014
Shopping for Body, Hand, and Footcare Products
-
- Key points
- Shoppers motivated by familiarity
- Men seek gender-specific products
-
- Figure 45: Shopping behaviors, by gender, March 2014
- Doctor recommendations important to older shoppers
-
- Figure 46: Shopping behaviors, by gender and age, March 2014
Attitudes toward Body Care
-
- Key points
- Moisturizing regularly is important, especially to older consumers
- Women are more likely to change their body care routine
-
- Figure 47: Attitudes toward body care products, by gender, March 2014
- Men take a functional approach to body care
-
- Figure 48: Attitudes toward body care products, by gender and age, March 2014
Attitudes toward Hand and Footcare
-
- Key points
- Some shoppers see value in using hand- and foot-specific products
- Women concerned about the impact of aging on their hands
-
- Figure 49: Attitudes toward hand and footcare products, by gender, March 2014
- Use of hand cream in part dictated by activity
-
- Figure 50: Attitudes toward hand and footcare products, by gender and age, March 2014
-
- Figure 51: Attitudes toward footcare products, by gender and age, March 2014
Race and Hispanic Origin
-
- Key points
- Black and Hispanic consumers are above-average category users
-
- Figure 52: Use of body, hand, and footcare products, by race/Hispanic origin, March 2014
- Figure 53: Benefits sought when choosing body care products, by race/Hispanic origin, March 2014
-
- Figure 54: Benefits sought when choosing hand and footcare products, by race/Hispanic origin, March 2014
- Shopping behaviors differ between Hispanics and Black consumers
-
- Figure 55: Shopping behaviors, by race/Hispanic origin, March 2014
- Regular moisturization is important to Black consumers
-
- Figure 56: Attitudes toward body care products, by race/Hispanic origin, March 2014
- Figure 57: Attitudes toward hand and footcare products, by race/Hispanic origin, March 2014
Appendix – Other Useful Consumer Tables
-
- Use of body, hand, and footcare products
-
- Figure 58: Use of body, hand, and footcare products, by age, March 2014
-
- Figure 59: Use of body, hand, and footcare products, by household income, March 2014
-
- Figure 60: Use of body, hand, and footcare products, by presence of children in household, March 2014
- Benefits sought when choosing body, hand, and footcare products
-
- Figure 61: Benefits sought when choosing body care products, by age, March 2014
-
- Figure 62: Benefits sought when choosing hand and footcare products, by age, March 2014
- Interest in packaging formats
-
- Figure 63: Images shown in packaging format consumer question, March 2014
- Figure 64: Any interest in packaging formats, by age, March 2014
-
- Figure 65: Any interest in packaging formats, by race/Hispanic origin, March 2014
- Shopping for body, hand, and footcare products
-
- Figure 66: Shopping behaviors, by age, March 2014
- Attitudes toward body care
-
- Figure 67: Attitudes toward body care products, by age, March 2014
- Attitudes toward hand and footcare
-
- Figure 68: Attitudes toward hand and footcare products, by age, March 2014
-
- Figure 69: Attitudes toward footcare products, by age, March 2014
-
- Figure 70: Attitudes toward footcare products, by race/Hispanic origin, March 2014
Appendix – Information Resources Inc. Builders Panel Data Definitions
-
- Information Resources Inc. Consumer Network Metrics
Appendix – Trade Associations
Back to top