Table of Contents
Introduction and Report Scope
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- Defining DIY
- Definitions
- Consumer spending – About Mintel’s market size
- Retail sector
- Financial definitions
- Sales per stores, sales per sq m
- VAT
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- Figure 1: European VAT rates, 2011-14
- Abbreviations
- Country codes
Executive Summary
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- The market
- The specialists sector
- The leading specialists
- Online
- The consumer: Where they shop
- The consumer: Shopping habits and attitudes
- What we think
Consumer Spending and Inflation
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- Key points
- Mintel market size: Slowdown in spending contraction expected in 2014
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- Figure 2: Spain: DIY products – the Mintel market size (incl. VAT), 2009-14
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- Figure 3: Spain: DIY products market size breakdown, 2013
- Spending breakdown
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- Figure 4: Spain: Consumer spending in detail (incl. VAT), 2009-14
- Mintel’s market size
- Inflation
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- Figure 5: Consumer prices index: Annual % change, DIY categories, 2009-13
- Economy and consumer confidence
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- Figure 6: Spain: Consumer and retailer confidence levels, January 2013-February 2014
Specialists’ Sales and Forecasts
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- Key points
- Uncertainty lies ahead
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- Figure 7: Spain: DIY retail sales (excl. VAT), 2009-14
- Figure 8: Spain: DIY retail sales forecasts (excl. VAT), 2014-18
- Enterprise and outlet numbers
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- Figure 9: Spain: Number of enterprises and outlets in the DIY/hardware specialists sector, 2008-10
- Figure 10: Retail employment in the DIY/hardware specialists sector 2008-10
The Leading Specialists: Financials and Outlets
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- Key points
- Groupe Adeo leads the market
- Brico Dépôt gains market share
- BriCor adapts to the current climate
- Consolidation
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- Figure 11: Spain: Leading DIY specialists, sales, 2011-13
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- Figure 12: Spain: Leading DIY specialists: Outlet numbers, 2011-13
The Leading Specialists: Market Shares
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- Figure 13: Spain: Leading DIY specialists: share of spending on DIY products, 2011-13
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Online
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- Key points
- 24% buy on the internet
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- Figure 14: Spain: The consumer: Retailers used for online DIY purchases in the past 12 months, February 2014
- Spain lags behind European average online
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- Figure 15: Spain: Online purchasing, 2008-13
- Online provision
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- Figure 16: Spain: Major online retailers of DIY and DIY related categories, 2014
- Online visitor numbers
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- Figure 17: Visitor data for major DIY retail websites, February 2014
The Consumer: Where They Shop
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- Key points
- What we asked
- Leroy Merlin: Commanding pole position
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- Figure 18: Spain: The consumer: Retailers used for DIY purchases in the past 12 months, whether in-store or online, February 2014
- Online and offline
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- Figure 19: Spain: The consumer: Retailers used for DIY purchases in the past 12 months, by in-store or online, February 2014
- Trend data: 2014 versus 2013
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- Figure 20: Spain: The consumer: Retailers used for DIY purchases in the past 12 months, whether in-store or online, March 2013 and February 2014
- Skew to male shoppers
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- Figure 21: Spain: The consumer: Any bought in the past 12 months, whether in-store or online, by gender, February 2014
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- Figure 22: Spain: The consumer: Any who bought in the past 12 months from markets and builders merchants, whether in-store or online, by gender, February 2014
- Target market aged 25-54
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- Figure 23: Spain: The consumer: Any who bought in the past 12 months, whether in-store or online, by age group, February 2014
- Focusing on those who actually do DIY
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- Figure 24: Spain: The consumer: Retailers used for DIY purchases in the past 12 months, whether in-store or online, by DIY activity in past 12 months, February 2014
The Consumer: Shopping Habits and Attitudes towards DIY
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- Key points
- What we asked
- Less than a third of consumer have done DIY in the last year
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- Figure 25: Spain: The consumer: Shopping habits and attitudes towards DIY, February 2014
- Demographics: The young are less interested in home improvement
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- Figure 26: Spain: The consumer: Shopping habits and attitudes towards DIY – selected statements on participation, by age group, February 2014
- Demographics: Interest in DIY increases in line with income
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- Figure 27: Spain: The consumer: Shopping habits and attitudes towards DIY, by affluence, February 2014
Groupe Adeo
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- What we think
- Company background
- Company performance
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- Figure 28: Groupe Adeo: Group sales performance, 2008-13
- Figure 29: Groupe Adeo: Estimated European sales by country, excl. VAT, 2013
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- Figure 30: Groupe Adeo: Outlet data, 2008-13
- Retail offering
Kingfisher Group
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- What we think
- Company background
- Company performance
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- Figure 31: Kingfisher Group: Breakdown of sales, number of stores and total sales area, by country, 2013/14
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- Figure 32: Kingfisher Group: Group financial performance, 2009/10-2013/14
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- Figure 33: Kingfisher Group: Outlet data, 2009/10-2013/14
- Retail offering
- Sales mix
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- Figure 34: B&Q (UK) and Castorama (France): Sales breakdown, by category, 2013/14
- Trade revenues
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- Figure 35: Kingfisher UK and France, trade’s proportion of retail sales, 2012/13
- Own brand
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- Figure 36: B&Q (UK) and Castorama (France): Own-brands’ proportion of sales, 2013/14 (est)
Appendix – Broader Market Environment
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- Online
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- Figure 37: Europe: Percentage of households with a broadband internet connection, by country, 2009-13
- Figure 38: Europe: Percentage of all individuals accessing the internet daily, 2009-13
- Consumer confidence
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- Figure 39: Europe: Consumer confidence levels, April 2013-March 2014
- Population
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- Figure 40: Europe: Population, total and by age group, 2010
- Figure 41: Europe: Forecast population, total and by age group, 2015
- Figure 42: Europe: Forecast population, total and by age group, 2015
- Gross domestic product
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- Figure 43: Europe: Gross domestic product, at current prices, 2012
- Figure 44: Europe: Real-terms year-on-year GDP growth, 2009-14
- Consumer spending
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- Figure 45: Europe: Consumer spending, at current prices, 2012
- Figure 46: Europe: Real-terms year-on-year growth in consumer spending, 2009-12
- Inflation
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- Figure 47: Europe: Harmonised indices of consumer prices – annual % change, all items, 2009-13
- Interest rates
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- Figure 48: Europe: Central bank interest rates, 2009-14
Appendix – The Consumer – Spain
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- Where they shop
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- Figure 49: Shops used to buy DIY goods, Spain, February 2014
- Crossed questions
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- Figure 50: Shops used to buy DIY goods, by most popular attitudes towards DIY, Spain, February 2014
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- Figure 51: Shops used to buy DIY goods, by next most popular attitudes towards DIY, Spain, February 2014
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- Figure 52: Shops used to buy DIY goods, by other attitudes towards DIY, Spain, February 2014
- Demographics
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- Figure 53: Most popular shops used to buy DIY goods – Any, by demographics, Spain, February 2014
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- Figure 54: Next most popular shops used to buy DIY goods – Any, by demographics, Spain, February 2014
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- Figure 55: Other shops used to buy DIY goods – Any, by demographics, Spain, February 2014
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- Figure 56: Most popular shops used to buy DIY goods – In-store, by demographics, Spain, February 2014
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- Figure 57: Next most popular shops used to buy DIY goods – In-store, by demographics, Spain, February 2014
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- Figure 58: Other shops used to buy DIY goods – In-store, by demographics, Spain, February 2014
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- Figure 59: Most popular shops used to buy DIY goods – Online, by demographics, Spain, February 2014
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- Figure 60: Next most popular shops used to buy DIY goods – Online, by demographics, Spain, February 2014
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- Figure 61: Other shops used to buy DIY goods – Online, by demographics, Spain, February 2014
- Attitudes
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- Figure 62: Attitudes towards DIY, February 2014
- Crossed questions
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- Figure 63: Attitudes towards DIY, by most popular shops used to buy DIY goods – Any, Spain, February 2014
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- Figure 64: Attitudes towards DIY, by next most popular shops used to buy DIY goods – Any, Spain, February 2014
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- Figure 65: Attitudes towards DIY, by other shops used to buy DIY goods – Any, Spain, February 2014
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- Figure 66: Attitudes towards DIY, by most popular shops used to buy DIY goods – In-store, Spain, February 2014
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- Figure 67: Attitudes towards DIY, by next most popular shops used to buy DIY goods – In-store, Spain, February 2014
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- Figure 68: Attitudes towards DIY, by other shops used to buy DIY goods – In-store, Spain, February 2014
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- Figure 69: Attitudes towards DIY, by most popular shops used to buy DIY goods – Online, Spain, February 2014
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- Figure 70: Attitudes towards DIY, by next most popular shops used to buy DIY goods – Online, Spain, February 2014
- Demographics
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- Figure 71: Most popular attitudes towards DIY, by demographics, Spain, February 2014
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- Figure 72: Next most popular attitudes towards DIY, by demographics, Spain, February 2014
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- Figure 73: Other attitudes towards DIY, by demographics, Spain, February 2014
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